Remove B2B Remove Marketing Remove Speakers Remove Trade Shows
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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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How to Produce Museum-Quality Trade Shows

SmartMeetings

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. The show isn’t over, even when the show is over.

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Digital Event Strategist Spotlight: Erica Gifford, Marketing Project Specialist at APITech

PCMA Convene

Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. Before the pandemic, we would exhibit at trade shows. Here is her story.

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15 Must Know Types of Events in 2024

Nunify

Activities: Mixers, speed networking, panel discussions, guest speakers, casual meet-and-greets and other fun networking event ideas. Product Launches Theme: Introducing a new product or service to the market with a splash, generating buzz and leads. Stay up to date with latest market research, thought leadership and industry trends.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals. She truly loves her job!