Event Industry News

JULY 2, 2020

“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020.

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Event Industry News

MARCH 8, 2024

In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company. Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its […]

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SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. We’re talking about B2B events here. After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? B2B Event Attendees are Younger: What Next?

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Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

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Event Industry News

MAY 16, 2023

ROAR B2B is pleased to announce the launch of the Environmental Services & Solutions Expo (ESS) accompanied by the unveiling of the comprehensive National Environmental Services Survey.

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GEVME

SEPTEMBER 6, 2019

Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com. While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C.

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Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

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Event Industry News

SEPTEMBER 28, 2023

business-to-business (B2B) exhibition performance. The Center for Exhibition Industry Research (CEIR) has teamed up with Tourism Economics, an Oxford Economics Company as its consulting partner for exhibition industry performance-related research. Effective 1 October 2023, Oxford Economics will take on the role of tracking and analyzing U.S.

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Management Events

MARCH 19, 2023

B2B marketers need to update their strategies to find new leads considering the increased competition and changing customer habits. They also face a number of challenges, with 43% of B2B marketers having difficulty collecting quality data (MarketingProfs), affecting lead generation efforts. Here are four reasons why: 1.

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Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

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Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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Eventory

OCTOBER 30, 2018

What is the generation of leads for the B2B segment based on? One of the types of lead generation is B2B sales lead generation. To measure B2B lead generation efficiency during the event you will need specific tools. Below we highlighted three extremely effective ways to measure the generation of B2B leads during the event.

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Event Industry News

DECEMBER 17, 2020

One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide.

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Exhibitor Magazine

AUGUST 7, 2023

Bizzabo announces the launch of our latest and most comprehensive report to date: The state of in-person B2B conferences: Analyzing organizer and atte.

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Exhibitor Magazine

MARCH 8, 2023

Informa (LSE: INF.L), the international Academic Markets, B2B Markets and Digital Services Group today announced the acquisition of B2B Events gro.

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Event Industry News

FEBRUARY 17, 2023

We are looking for Event Marketers with varied experience to join a leading B2B Conference Company who deliver high quality conferences all over the world. This role will be working on […]

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Event Industry News

SEPTEMBER 1, 2020

Tarsus, the global B2B media group, has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business where it is one of the largest exhibition organisers in operation.

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Management Events

NOVEMBER 9, 2022

Here are four reasons why customer trust is essential in B2B sales: 1. As the B2B sales cycle is long, you need to have as many touchpoints as possible with prospects. In fact, 76% of C-level B2B buyers prefer to work with vendors that have been recommended by someone they know (IDC). Are you more likely to buy the product?

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Management Events

APRIL 4, 2022

In B2B, half or more of all marketing spend is misaligned. The stakes are high in B2B. Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. However, there are significant differences in customer journeys in B2B versus B2C.

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Exhibitor Magazine

SEPTEMBER 4, 2023

business-to-business (B2B) exhibition industry continues to. DALLAS � The Center for Exhibition Industry Research (CEIR) announced today that the U.S.

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Event Industry News

JULY 3, 2023

Founders and directors from Messe Frankfurt, Clarion, Easyfairs, Reset Connect, Roar B2B and LinkedIn were among the guests at a roundtable lunch hosted by Event Industry News (EIN) and the leading European end-to-end registration/audience engagement and exhibition marketing platform ADITUS who marks their 25th anniversary this year by exclusively (..)

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Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

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Nunify

DECEMBER 8, 2021

So can virtual events become an essential part of your B2B Marketing strategies ? The same report suggests that a mix of ‘virtual’ and ‘in-person’ events will become the new normal for B2B marketing events in the next two years. Understanding B2B Event Marketing. Importance of B2B Event Marketing.

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eventplanner

APRIL 3, 2022

B2B events are undergoing a fundamental 'shift', writes the leading business magazine Forbes. Forbes makes the comparison with online advertising in the early 2000s.

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Management Events

FEBRUARY 21, 2023

HubSpot found that the best approaches for B2B lead generation include search engine optimization (14%), email marketing (13%), and social media outreach (12%). We walk you through several B2B marketing strategies that can generate high-quality leads and improve business outcomes. Your content should be relevant to your target buyers.

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Eventbrite UK

MARCH 29, 2018

Do you organise B2B events? The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. The post Live Webinar: How to Market Your B2B Events on LinkedIn appeared first on Eventbrite UK Blog. Are you looking for ways to reach new audiences and sell more tickets?

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Management Events

MARCH 19, 2023

As a B2B sales professional, your network is one of your most significant assets. With a variety of B2B networking events today, it’s important to know what to do for successful networking in different settings. Here’s how to make every second count at in-person and virtual B2B networking events.

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Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry. So our first question was, what’s the correct explanation of B2B Influencer Marketing?

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Eventbrite UK

OCTOBER 17, 2018

In short: your email efforts aren’t driving any registrations for your B2B event. The post Why You Should Stop Relying on Email for Your B2B Event Marketing appeared first on Eventbrite UK Blog. People aren’t opening your emails, or, if they are, they aren’t clicking through. The LinkedIn marketing team […].

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Eventtia

MAY 7, 2019

In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives. Different organizations have different ways of implementing their event marketing strategy.

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Velvet Chainsaw

APRIL 12, 2022

We’ve culled those trends to identify five that are applicable to the B2B events industry. According to stats in the social influencer sphere, anyone with 10,000 to 100,000 followers/connections is a micro influencer, thereby categorizing most, if not all, B2B as such. Micro and nano influencers will continue to grow in importance.

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EventMB

JANUARY 12, 2024

Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner. Miguel Neves Read the Complete Story On Skift Meetings

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Event Industry News

NOVEMBER 17, 2020

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition.

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Nunify

DECEMBER 8, 2021

The same report suggests that a mix of ‘virtual’ and ‘in-person’ events will become the new normal for B2B marketing events in the next two years. 58% of marketers agree with the statement that “most or all flagship B2B marketing events will have to be conducted the hybrid way in two years.” Understanding B2B Event Marketing.

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