PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing.

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Conference Social Media 2018 B2B 321

Velvet Chainsaw

MAY 22, 2019

Josh Bersin , an expert in enterprise learning and talent management, examined the issue of learning culture and found that companies that effectively nurture their workforce’s desire to learn are at least 30% more likely to be market leaders in their industries over an extended period of time. Debunking Organizational Learning Myths.

Conference 323

Conference Healthcare Sports Hospitality 323

Smart Meetings

SEPTEMBER 18, 2022

Destination Toronto’s 6ix Stack Attendance Marketing program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets.

2004 52

2004 Attendance Marketing Sustainability Trade Shows 52

Event Farm

JANUARY 17, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. Why do people attend marketing events?

B2B 140

B2B Marketing Attendance Marketing Events 140

Eventsforce

FEBRUARY 24, 2022

Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive.

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98

Smart Meetings

MAY 1, 2023

Destination Toronto’s 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto’s team to tap into a wealth of tips, resources, and local expertise to serve your needs.

Food and Beverage 89

Food and Beverage 2004 Sustainability Financial 89

MPI

AUGUST 24, 2023

Destination Toronto's 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto's team to tap into a wealth of tips, resources, and local expertise to serve your needs.

Meetings 52

Meetings Food and Beverage 2004 Sustainability 52

Velvet Chainsaw

AUGUST 2, 2016

To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. We estimate the value to be somewhere between $5 and $30 per hour. To most CEUs are the cherry on top of the main value proposition. Stay tuned. We’ll be digging more into the other CEIR reports for actionable insights.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Smart Meetings

MAY 1, 2023

Destination Toronto’s 6ix Stack program is a comprehensive attendance marketing program that offers a range of services, from 24/7 on-demand assets to highly customized assets. Connect with Destination Toronto’s team to tap into a wealth of tips, resources, and local expertise to serve your needs.

Food and Beverage 52

Food and Beverage 2004 Sustainability Financial 52

Velvet Chainsaw

JULY 10, 2017

Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

Conference 288

Conference Education 2017 Speakers 288

Cvent: Event Marketing

OCTOBER 9, 2018

In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending. The session will be held at 2:00 p.m. Key Trends.

Attendance Marketing 31

Attendance Marketing Event Marketing Marketing Events 31

InitLive

SEPTEMBER 24, 2019

Create sponsorship proposals that include your predicted attendance, marketing strategies, and targeted demographics so your potential sponsors will know who they'll be reaching by supporting your event. Marketing With Your Sponsors. Approach the businesses you outlined in the first step and start making connections.

Sponsorships 48

Sponsorships Attendance Marketing Events Marketing 48

Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. Start email marketing early One of the most cost-effective ways to market your virtual event, email marketing is best done as early as possible.

2023 52

2023 Sponsorships Social Media Entertainment 52

Velvet Chainsaw

NOVEMBER 6, 2019

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy.

Conference 392

Conference Education Attendance Marketing Conference Networking 392

Velvet Chainsaw

FEBRUARY 5, 2018

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.

Marketing 272

Marketing Social Media Advertising Tech 272

Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design.

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Conference Conference Design Education Attendance Marketing 364

Attendee Events

NOVEMBER 15, 2017

Split the class into teams and have each team make a few different kinds and then do an exchange so each person goes home with 6-9 types of candies, depending upon class attendance. Market your class on these elements: Chance to make up trays for neighbors or a special get together. Escape with your family and build memories.

Attendance Marketing 52

Attendance Marketing Events Marketing Corporate Events 52

Velvet Chainsaw

FEBRUARY 2, 2018

We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely.

Hospitality 362

Hospitality Social Media Conference Meetings 362

Bizzabo

APRIL 18, 2019

Why You Should Attend: There's so much to learn and experience at Dreamforce. No matter what areas of SaaS you work in — sales, marketing, customer service, IT — this conference is for you. INBOUND is a marketing conference by HubSpot that takes place in Boston, MA every year. Source: Media Junction. Sounds pretty good, right?

2019 64

2019 Conference Speakers 2018 64

Velvet Chainsaw

JUNE 28, 2016

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 98

Speakers Healthcare Consulting Financial 98

Capterra Event Management

OCTOBER 25, 2016

You’ve spent all of your money on decorations, catering, lighting, staff, event management software , and all other aesthetics of your event, but now you are left with a shoestring budget for marketing. Marketing doesn’t have to be an expensive venture, so long as you follow the right practices and engage the right outlets.

Marketing 40

Marketing Social Media Banking Advertising 40

Velvet Chainsaw

SEPTEMBER 8, 2016

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150