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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Our most popular articles of 2023: Expo Pass fan favs!

Expo Pass

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. As a final HOORAH, we’ve compiled a short review of the Top 6 articles to help you review your wins and plan for 2024.

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7 Tips from Smart Meeting Northern California Speaker Eileen McDargh for Partnering at Your Next Trade Show

SmartMeetings

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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Hybrid Events: A Short-Term Solution or Long-Term Strategy?

Eventmobi

We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. Many of the more experienced tech teams, online speakers, moderators, hosts, and panelists are booking up well in advance. Anthony Navarro, Liven It Up Events.

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Guide: How to Plan a Successful Product Launch Event

Attendease

It’s very likely that you have already experienced this marketing strategy in action. Experiential marketing — sometimes also referred to as “event marketing” — is a strategy that consists of direct, one-on-one engagement with the consumer in a branded offline or hybrid (offline and online) experience. Industry Trade Show.

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How to Create Highly Effective Sales Conversations at Events

Attendease

Look no further than this article. The tips and strategies outlined below will help you captivate audiences, build rapport, qualify leads, and nurture relationships during and after events , whatever your function is. Even if you’re not speaking, take advantage of the opportunities you have to attend sessions and ask questions.