Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Eventsforce

FEBRUARY 18, 2020

You can create interest around your event by developing sneak previews of what will be on offer. For example, let’s say that your key speaker for a medical event is an expert in Toxicology. Related reading: 3 Content Marketing Tips for Event Planners. Events as you know, are not produced in a bubble.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Expo Pass

MAY 18, 2022

Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy.

Event Marketing 113

Event Marketing Marketing Social Media Advertising 113

Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. This article was originally published in 2020 and is updated periodically.

Event Marketing 140

Event Marketing Marketing Food and Beverage Travel 140

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Conferences that Work

JANUARY 10, 2022

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. What to do? Instead, make the meeting design right. (

Meetings 330

Meetings Meeting Design 2020 Speakers 330

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

MeetingsNet

NOVEMBER 13, 2023

You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. So say Brenda Steinberg and Michael Watkins in a recent article in the Harvard Business Review , 10 Ways to Prove You’re a Strategic Thinker. Here’s some advice. You can’t just think strategically.

Speakers 105

Speakers Event Marketing Meetings Marketing 105

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 98

Speakers Healthcare Consulting Financial 98

Eventmobi

SEPTEMBER 8, 2023

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

Social Media 195

Social Media Speakers B2B Tech 195

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Expo Pass

MARCH 9, 2023

Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. In this article, we’ll explore how to use in-person events to create a killer content marketing strategy to connect with attendees.

Social Media 131

Social Media Speakers Advertising Marketing 131

Eventmobi

APRIL 14, 2020

In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities.

Conference 273

Conference Social Media Sponsorships Entertainment 273

Hubilo Blog

DECEMBER 21, 2018

The most successful marketers today show a lot of care when it comes to their event marketing strategy. In fact, according to the Event Marketing Institute, seventy-seven per cent of marketers perceive marketing experientially as a crucial part in the marketing strategy of their brand.

Event Marketing 68

Event Marketing Marketing Social Media Technology 68

Eventory

MAY 24, 2018

Reading Time: 10 minutes Recently, I, as Marketing Manager of Eventory, have participated in Open Reaktor in Warsaw talking about the essence of event marketing and how it is often misunderstood. Do you feel confident in talking about event marketing? Would you be able to say more about beacons’ role in events?

Event Marketing 62

Event Marketing Marketing Speakers Events 62

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Expo Pass

JANUARY 25, 2023

These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Catersource + the Special Event.

2023 136

2023 Event Planning Conference Trade Shows 136

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Eventsforce

FEBRUARY 12, 2019

They can also choose to tap on the sticker to visit the event page itself. It is certainly an interesting development for those of you who rely on the social media platform for your event marketing activities. It also brings about some new opportunities for people to engage more with one another in the run-up to an event.

Tech 45

Tech Event Marketing Marketing Social Media 45

Hubilo Blog

FEBRUARY 8, 2019

Event marketing demands a fair share of planning and preparation if you want to make everything function flawlessly. But it’s definitely worth your time as more than 40% of marketers claim events are the single-most effective marketing channel. However, corporate events can be a costly experience.

Event Marketing 70

Event Marketing Marketing Social Media Corporate Events 70

Eventsforce

JULY 29, 2019

Read: 6 Tips to Get the most Out of Your Event Speakers. Even if it wasn’t possible for him to be a speaker, he’d still make an excellent choice of influencer for promoting the event. A strategy session with one of the speakers. Video snippets of the event.

Marketing 91

Marketing Event Marketing Social Media Speakers 91

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Expo Pass

OCTOBER 13, 2021

In this article, we go in-depth on how to convert your virtual audience to an in-person audience. According to a recent Forbes article , a good hybrid event strategy starts with knowing where your audience is, and how they would attend. For big events, you might even consider multiple event hubs worldwide.

2022 123

2022 Social Media Speakers 2021 123

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Uncompelling topic or content : Ensure your event theme and sessions are engaging and relevant to your target audience.

Social Media 130

Social Media Speakers Event Apps Events 130

EventMB

OCTOBER 23, 2018

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful.

2019 192

2019 Marketing Speakers Events 192

Expo Pass

JUNE 7, 2022

Incentivize people to take the poll with a discount, swag, or ticket to an exclusive webinar with interesting guest speakers. Create an event experience attendees can’t get anywhere else. To help make your event unique, Carlton suggested looking beyond the usual C-suite positions for speakers. Stay in touch, for real.

Social Media 78

Social Media Speakers Events Technology 78

PCMA Convene

JULY 30, 2019

While there’s room in an event marketing plan for the standard press release and reputation management tactics (just like any well-rounded closet includes classic black pumps or Italian leather wingtips), it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion. Made to Order.

Event Marketing 45

Event Marketing Marketing Social Media Fashion 45

Expo Pass

OCTOBER 19, 2022

Your brand and your message is the key to staying engaged with attendees all year round, even during those long stretches between events. It can be an Instagram story, an event flier, a keynote speaker announcement, a newsletter, or even just a podcast ad. Helps guide your marketing team.

Speakers 143

Speakers Marketing Events Entertainment 143

Eventsforce

MARCH 26, 2019

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

Event Marketing 61

Event Marketing Tech Marketing 2007 61