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Our most popular articles of 2022: Expo fan favs!

Expo Pass

We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. . But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . 2022 was the catalyst for bigger and better in-person events this year. . We promise. .

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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

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14 Lesser-Known Ways To Accelerate Event App Adoption

Nunify

In today’s digital world, building an event app is no longer a choice but a necessity for your business events. Event apps aren’t just platforms to conduct virtual events but an integration capable of increasing your event engagement and event ROI regardless of the type of event.

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7 Unique Ways To Promote Your Event App On Social Media

Nunify

Are you struggling to promote your event app on social media? With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable. It’s surprising how few event organizers take advantage of this simple yet effective technique.

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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Why Cost is NOT the Reason to Choose an Event App

Eventsforce

Event apps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App. Tech-savvy delegates expect them.

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A Comprehensive Walk-Through Your Mobile Event App

Hubilo Blog

Introduction to a Mobile Event App. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile event app. The most used technologies by event planners are photobooths (45%), event apps (44%) and live streaming tools (44%).