Event Planning BluePrint
DECEMBER 8, 2021
Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”
Momencio
OCTOBER 3, 2023
Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.
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Smart Meetings
MAY 8, 2023
Of course, not everyone in a given age range will react identically to an event marketing message. By the year 2025, millennials age 35-39 will make up 19.1% Of course, their marketing preferences are different.” One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends.
Unique Venues
MARCH 20, 2024
For professional planners like yourself, you’ll want to consider planning your 2025 spring events during this ethereal season in D.C. – Marketing Magic Leverage the Cherry Blossom season as a natural marketing opportunity. Integrate bloom visuals into advertising, social media, and event registration.
PCMA Convene
AUGUST 16, 2023
ESTRO social media) The pandemic has upended destinations’ view of business events as some kind of “subsidiary of tourism,” U.K.-based ESTRO has been used to telling “the story of how destinations can market strategically around SDGs and attract associations with a matching cause to the drivers of development of the city/region.
Smart Meetings
JUNE 5, 2023
Marriott’s Chief Sales and Marketing Officer for the U.S. Gaylord Pacific is set to debut in 2025 in Chula Vista, California, seven miles from San Diego with 1,600 guest rooms and more than 477,000 sq. The return has been uneven depending on the region and the industry. of meeting space. and Canada.
PCMA Convene
JANUARY 5, 2019
An Enterprise Event Marketing study from 2016 found that event technology can help increase attendance by up to 20 percent while decreasing costs by as much 30 percent. The Continued Rise of AI: Artificial intelligence (AI) is weaving its way into everything from event apps to social media channels.
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