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(2/10) How To Identify an Engaging Event Topic

Eventtia

Everything starts with your event’s topic. The topic of your event signals elements such as the following: Understanding your audiences’ needs Value your attendees will derive from the event Area of the thought leadership you want to build. Elements Your Event’s Topic Depends On. Why Does It Matter?

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What is the Future of Event Marketing?

Endless Events

What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. on the horizon, the internet is changing, and marketing for events must keep up. What’s the Role of a Movement in Event Marketing? With Web 3.0

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Our most popular articles of 2022: Expo fan favs!

Expo Pass

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event

Event Marketer

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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2SLGBTQIA+ Inclusivity in 2022

Canadian Special Events

2SLGBTQIA+ inclusivity is no longer a “should” when it comes to event planning – it is a requirement to have a successful event in 2022. A focus on inclusion needs to be weaved into every aspect of the event planning process, down to every detail. Let’s make sure we’re talking the same language….

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Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022

Event Marketer

Inspired by the classic drive-in movie experience, drive-into events often involve live actors playing beloved characters, jaw-dropping a/v and special effects and sets that transport audiences to another world—while they sit safely in their vehicles with windows up. State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt.

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emc3 launches new events marketing community with dining experience in Boston

Prestige Events Magazine

The theme of the evening was to explore the explosive rise of people-first go-to market strategies, navigating the intricacies of community dynamics, and delving into utilising tech for community building initiatives.