Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. Following are Ward’s tips and insights on winning consumers’ hearts and minds in 2022. Brands must offer choice.

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Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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PCMA Convene

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing.

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Picatic by Eventbrite

MAY 11, 2022

The days are long, the sun is bright, and it’s time for “Hot Event Summer.” Experience seekers are flocking back to live events — in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. And with festival, vacation, and beach season upon us, the time to ignite your ticket sales is now. […].

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Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).

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Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Marketing channels.

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Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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Eventbrite UK

DECEMBER 6, 2021

Your calendar might be fuller than full, but you’re already thinking about how to go bigger and better in 2022. The only all-in-one marketing platform designed for […]. The post 19 Event Marketing Resolutions to Ring in the New Year appeared first on Eventbrite UK. Ring in the new year with Eventbrite Boost.

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GEVME

FEBRUARY 18, 2022

Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? What is the best virtual event platform in 2022? The answer is yes.

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Nunify

NOVEMBER 27, 2022

You made a compelling landing page for your upcoming event, and followed all the best practices of a good copy but still couldn’t get any traction. Here is a Step-by-step SEO guide for event marketing to help you – whether your a beginner or advanced. For example, Marketing summit California.

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Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual event marketing. What is virtual event marketing? So, what do you do?

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Event Marketer

APRIL 27, 2022

The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year… The post Winners Unveiled: The 2022 Ex Awards appeared first on Event Marketer.

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SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Detroit, MI.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Event Industry News

JANUARY 12, 2022

A new research report released by Splash , an event marketing technology company, reveals how event professionals, event attendees, and companies are adapting to disruptions caused by the ongoing pandemic, navigating new challenges, and preparing for a changed meetings and events industry in 2022.

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Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

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Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Congratulations to all of the 2022 Ex Awards honorees. Cheers to 20 years, and 20 more.

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Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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Endless Events

NOVEMBER 7, 2022

IMEX is one of the most significant events for the events industry, not just in the States but globally. And after a long few years, a massive return to in-person events in 2022, and a looming recession, the IMEX America 2022 event has been long awaited. . Or, ‘We’re going to market toward medical meetings.’

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Event Marketer

SEPTEMBER 22, 2022

Our annual special report on the Top 100 agencies serving the event marketing industry. Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to.

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InGo

MARCH 15, 2022

You’ll want to ask the right questions to develop an event strategy that meets your goals and keeps your attendees engaged. As you look ahead to the rest of 2022, we’ll be your guide as you craft a successful event strategy. What is an event strategy? So it’s important to make sure you’re using the best. Get started.

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SpotMe Blog

MARCH 23, 2022

We’re walking you through the video conferencing technology trends you need to be aware of as we move forward into 2022. 7 Video Conferencing Technology Trends to Look Out for in 2022. Looking to learn more about video conferencing and how to take your virtual events to the next level?

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Eventbrite UK

MAY 19, 2022

The days are long, the sun is out, and it’s time for “Hot Event Summer” Those seeking experiences are flocking back to live events – in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. The post 15 Marketing Tips to Promote Your Summer Events appeared first on Eventbrite UK.

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Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Marketing channels.

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Event Marketer

DECEMBER 8, 2022

Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. If you’re reading this, you’re probably tired.

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Event Marketer

AUGUST 22, 2022

The post Take Our Video Tour of Brand Activations at Comic-Con 2022 appeared first on Event Marketer. Related Content: Live From San Diego: Six Can’t-miss Comic-Con Activations. Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms.

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Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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Event Marketer

MARCH 30, 2022

The post Finalists Announced: The 2022 Ex Awards appeared first on Event Marketer.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The post Cannes 2022 Photo Tour: Brand Activations on the Croisette appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 29, 2022

The only editorial listing of the event industry’s best fabrication partners . Congratulations to all of the 2022 honorees. MEET THE 2022 FAB 50. The post The 2022 Fab 50: Recognizing the Event Industry’s Top Builders appeared first on Event Marketer. Photo credit: Matt Petit.

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Event Marketer

APRIL 5, 2022

For b-to-b event marketers in 2022, work is a complex balancing act. The post Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events appeared first on Event Marketer. They are charged with creating a fresh experience for in-person attendees while delivering in virtual.

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Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

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Event Marketer

MARCH 29, 2022

Whether you’re rebuilding your team from the ground up, hiring for specialized positions or fine-tuning your talent pool for a busy 2022, you need the industry’s best workers to want to work for you. The post Great Places to Work in Experiential 2022 appeared first on Event Marketer. FEATURED ORGANIZATIONS: Drury Design.

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Event Marketer

FEBRUARY 15, 2022

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. Agency: Powdr.

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