Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead
Event Marketer
JULY 26, 2021
The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.
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