2021 Event Marketing Global Events Tech 
Smart Meetings
JANUARY 5, 2022
The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.
Event Industry News
NOVEMBER 29, 2019
It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.
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InGo
MAY 24, 2022
Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. But, challenges remain in ensuring a truly successful hybrid event.
InGo
MAY 24, 2022
Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event apps. Event apps. Event technology adoption.
Event Leadership Institute
NOVEMBER 18, 2020
Read on for a glimpse behind the scenes from the team that planned and produced this year’s wildly successful virtual event – which drew nearly 3X the expected registrations , filled CloudBees’ sales pipeline immediately with hot leads , and had sponsors signing on for 2021 before the event was complete. Conclusion.
Event Marketer
JANUARY 3, 2024
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
Bizzabo
JULY 30, 2021
Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Consider a roadshow event.
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