PRODUCT UPDATE: Boomset Lead Retrieval App + Data Consent Experience
Making the most of time spent at an event is key for fostering relationships and potential business. Event technology aims to assist in making live experiences better, especially when it comes to saving valuable time and data.
Using a lead retrieval app will not only enhance the event for the attendee-exhibitor conversation time but will ensure that the post-show engagement continues - and flows - to nurture those valuable connections.
You’ll notice a different look and feel to the Boomset Lead Retrieval app. The same user-friendly experience of the Boomset Lead Retrieval app now comes with an improved app experience. It includes a new Data Consent module and qualifiers to make capturing attendee info more interactive, secure, and customized.
Here’s what our product team has been working on.
A New Look
Enjoy a new, colorful look to the dashboard and navigate throughout the app easier than ever before. The simple display provides an overview of the lead capture activity, along with more organized tabs for easy access to information.
Data Consent
Whether being GDPR-compliant or simply having an additional security feature, the new Data Consent page is ideal for obtaining additional consent to captured information. This feature visually states the purpose and permission levels of data collection to justify future communication with those being scanned by an exhibitor or sponsor. If selected for use, this page will appear immediately after scanning a lead.
Qualifiers
Though every exhibitor or sponsor participates at an event in the hopes to generate more business or expand their network, everyone has different means in reaching their target ROI. The new qualifiers feature are customizable questions that can be used as valuable, more targeted data points to further “qualify” a lead in the follow-up process.
These questions can be asked in a variety of ways, like multiple choice, fill-in boxes, or a rating scale, and are meant to collect the information needed not only faster but more interactive with the attendee. The qualifier experience can be completely customizable to each unique exhibiting business or brand and will appear after scanning a lead or after the Data Consent screen if this option is included by the organizer.
Both the Data Consent page and qualifiers are optional. The event organizer - not the exhibitor or sponsor - is responsible for opting into these features.
Watch this clip for a brief introduction to these new features and the new Lead Retrieval app experience:
No Need To Wait: Give Your App An Update
Please update your device to the most recent version of the Lead Retrieval app. Search for Boomset, then select the most recent version in your app store:
iOS: v2.8.34 in the App Store
Android: v11.11.15 in the Google Play Store
If you need support, are looking for more information, or would like to ask additional questions about the new lead retrieval changes, please contact a Boomset account manager or email support@boomset.com.
View the entire Boomset Lead Retrieval app experience here: