How to Create Exciting Pre-Event Content
Photo by Verena Yunita Yapi on Unsplash
If you are planning an event and you want to build some hype around it, there is no better way to do so than using online marketing to your advantage. No matter what your event is about or which part of the world it will take place in, engaging pre-event content is a great way for you to prepare your followers for a unique event experience.
Even if you’re new to creating pre-event content, you will be happy to know that it thankfully doesn’t require a lot of experience. What’s most important is for you to be creative and excited about the event you’re planning and the rest will follow. Here are some tips to help you out in this situation.
Create fun videos that offer your attendees a sneak peek
Most people will probably want to find some information about the event they are attending. A great way for you to inform your attendees about the topics of the event and about what will take place in its duration is through video. The videos don’t have to be long; in fact, the shorter they are, the more they will act like a quick sneak peek of the event. They will be able to hold your audience’s attention and stay in their minds.
In your videos, try to engage your audience by thinking outside the box. Offer them content from not only the place that the event will be held but also the speakers that will participate in it. Don’t forget to ask your attendees to share your videos with their friends and family so you are able to reach beyond your own community.
Use social media to your advantage
There is no better way for you to spread the word other than using social media. This is probably the cheapest, easiest, and the most efficient way for you to get people interested in your event to actively participate in its preparation.
Start by choosing the right platform. Twitter and Facebook are usually the ones that most people spend their time on, and that will help your posts get noticed by a lot more people. You can post and promote your videos, or posts from your blog or website that are relevant to the event or fun for your audience.
On top of that, a good idea is to also ask your audience what they would want to see at the event. Of course, there is no way that you will be able to meet everyone’s expectations, but you can definitely try to make it as fun and memorable for your attendees as possible. If they see that you are taking their ideas into consideration, they will be even more excited to attend and bring their friends along.
Send smart emails
A great way to make people excited about your event is by sending them the right emails. When people sign up for the event, ask them to leave an email address. For those that do, you can not only send them pictures of the place, the speakers and the activities you have in store but also some invites to send to their friends as well as discount coupons if your event is not free to attend.
It is also important that you pay a lot of attention to how well written your email is. You certainly want to make a nice impression so it would be a good idea for you to run a quick search online and find a list of the best writing services or examples which can help you make your text as friendly and exciting as possible. Some tips to remember:
- The more you personalize an email, the better the results of it will be.
- Give your audience a small taste of the preparation of the event. Let them know how much fun it will be and how much work you and your team are putting into it.
You can even ask speakers to talk about or hold up signs that read a hashtag that is relevant to your event. With these ideas implemented, you are bound to have people talking about it!
Use your speakers to spread the message
Your guest speakers are one of the biggest reasons why a lot of people will be attending. Try taking into consideration how well-known they are and what reach they have. If they are influential people who others look up to and follow, you might need to consider asking them to promote your event through their social media, too.
The key point here is to start early. Do not wait until the day before the event for them to start telling their followers they will be present. This will only result in you losing a lot of attendees due to bad timing and planning.
Give your speakers the privilege of creating their own content and sharing it with their followers. They can create a hashtag, a Snapchat filter, or anything else that they believe would make their followers be excited for and attend the event.
Creating pre-event content can be fun
No matter which tactics you decide to follow, the preparation before the actual event takes place might be hectic but it can also be a lot of fun. Use your resources to your advantage and make sure that you are focused on the purpose of the event.
At the end of the day, the more you believe it is going to be a success, the more people you will be able to attract with your attitude. Stick to a plan and make sure to have fun every step of the way!
Guest Author Bio: Luisa Brenton is a brand developer in the past; mom, educational blogger in the present. She writes in a variety of venues – academic, business, and online marketing content. Find more on Facebook and Twitter.
If you plan on reaching out to your event sign-ups (and especially if it’s an international crowd), be sure to take into account the GDPR guidelines. Learn more: