7 Key Elements to Writing a Great Event Report
You’ve just finished pulling off what felt like a successful event, and now it’s time to write your report. A good report will allow you to take an objective look at how the event unfolded, analyze some statistics, and decide just how successful you really were and where you can improve.
As you’ll see below, part of a successful post-event brief is surely made easier using any data obtained prior to or during the event. Knowing the specific information that will help detail what you’d like to highlight for the event are objectives you’d need to set beforehand. Read on for all seven key elements to writing a great event report.
Collect data
Collecting and reporting data is one of the most important tasks involved in an event report. This data is what will allow you to determine how effective your event was and allow you to improve for the future. How you represent your data is crucial, as it must be shown in a way that is easily understandable to the people viewing it.
Do you want to know check-in/check-out times to see how long attendees spend at the event/in a particular workshop/session? How about who entered to determine eligibility for certified education units? Pie charts, bar graphs, and line graphs are all effective ways of presenting your findings, though lining up your objectives with the technology you choose to assist in your event management endeavors are helpful.
Prepare
It’s critical that your report is released as soon as possible after the event in order to remain relevant with the data you’ve acquired. Preferences and trends change very quickly and this is why your report should be released within two weeks, preferably much sooner.
Taking good notes is key! Include details like the number of attendees, what the audience liked and disliked, and the overall feel of the event. This will help in preparing and planning for the next event.
Media
Boosting visual creative will propel your event marketing efforts. It will provide imagery to help your campaigns “stick and stay” in the minds of readers. “Media such as audio, video, and photos can be of great help in writing a good report. Photos not only help you recall the event better, they are also good for creating a good rapport with attendees and creating profiles for branding and marketing purposes. Just make sure you have everyone’s permission before you take their photo,” advises Tim Benson, writer at Bigassignments.
You may want to record video of the entire event so you can watch it later and assess things such as how the event unfolded and if it was organized properly. With proper permissions and the right content, this material could serve for marketing and post-event review purposes.
Program discussion
In one section describe the program and speakers. Review the quality and effectiveness of plenary sessions, keynote speakers, social events, and concurrent sessions. You may also benefit from taking an attendee survey to see how they responded to various elements of your event. Consider factors such as:
- buying vs renting equipment
- cost per user
- attendee engagement rate
- live polling response rate and
- overall attendee experience rating
Using a solid registration platform like Bizzabo or Attendease can help color this itinerary and keep attendees engaged throughout the entire event lifecycle. They can also pull certain data that will help bulk your event report analyses.
Location
Location and venue are a big part of why an event succeeds or fails in its goals. Consider things such as:
- accessibility, particularly airport to venue access
- hotel choices and
- travel costs
Thoroughly review your chosen venue, as it is one of the most expensive costs to any event planner. Ask yourself, was there enough space for the event to unfold properly? Discuss the venue’s facilities and event rooms. What was the quality of audio/visual equipment and support? Discuss the service, options, and quality of the catering provided.
Use resources to help write your report
Writing doesn’t come naturally to everyone, so don’t hesitate to get some help from the professionals. Here are some good resources to get you on your way:
#1. Grammarix and WritingPopulist - These are grammar resources you can use to check over your event report for errors.
#2. Essayroo and Essay Services - These are helpful proofreading tools you can use to ensure your report is polished and free of errors.
#3. StudyDemic and LetsGoandLearn - Check out these writing blogs for ideas and advice about how to improve your event report. You’ll find people writing about similar experiences and how they succeeded with their event report.
#4. Revieweal and StudentWritingServices - These are editing services you can access to have your report looked over and edited by a professional.
Take a little time and make sure everything looks professional. You’re a professional, and your event report should reflect that fact in its quality. It’s important to have something of high quality that does not contain errors, so invest in an editing service if necessary.
Writing the report
Now it’s time to write your report, which should not be difficult since you have prepared properly and found some good resources. Stick to the standard introduction, body, conclusion format if you like. Discuss what the event was about and why you are writing your report. Your main body will include your data, descriptions, and discussion. Conclude by talking about future recommendations and then wrap things up.
Conclusion
A great event doesn’t just happen on its own, it requires a lot of planning and analysis. The best way to host a great event is to build on previous ones by writing an event report and using it to improve for next time. Follow these seven keys and you will be able to write a great event report.
Guest Author Bio:vGrace Carter is a content proofreader at UK writing services reviews, online website that publishes reviews
There are a lot of tools that can help build your event report. Check in #TheBoomsetWay for a flawless experience from your pre-event planning to entry process and beyond: