5 Common Email Marketing Mistakes to Avoid While Promoting Your Event
Image courtesy of Anete Lūsiņa on Unsplash
It’s easy to get carried away when you’re trying to create your content for your email event marketing campaign. Since you’re trying to organize your next event, the chances are that you’re trying to produce the highest quality emails possible to create buzz in the shortest amount of time.
Unfortunately, this leaves room for errors that could harm your business’s reputation and credibility, costing your business, contracts and profit! So you don’t make the same mistakes, here are five of the most common email marketing mistakes and how to avoid them!
Automate Your Emails
Sending out emails can be very time-consuming, especially if you’re handling all the processes manually. Fortunately, the technology exists where you can automate many of your event processes (including your guest check-in experience). Through automated email marketing services, you’re able to reach thousands of people with the click of a button!
Integration software platforms, such as MailChimp and Litmus (Litmus Scope), allowing you to manage your mailing lists, use pre-built templates and more, all from the dedicated dashboard.
Provide Quality Information
There are tens of billions of emails sent in the world every single day. Within this, it’s understandable that a large part of it is spam. However, you don’t want your event emails to be perceived as spam. This means you’ve got to create high-quality emails that will really connect with your readers.
You’ll need to consider the language that you’re using, the format your emails have, and the visual creative that you include. One of the best ways to approach this is by using email templates.
Create your template and then A/B test them until they work perfectly. Then, you can always use these templates to maximise your event’s opportunities. If you’re having trouble creating high-quality emails that work, try using a professional writing service, who can create the email content on your behalf.
Check Your Grammar
Many email writers overlook the fact that grammar is such an important part of writing. It will help with your sentence structure which will directly affect the readability level of your content.
If your emails aren’t readable, your readers will simply hit ‘DELETE’ and send them to the trash bin, causing you to possibly miss out on a ton of opportunities. To brush up on your grammar skills, you can use online services and resources, such as State of Writing and Academy Advisor, or add a grammar correcting extension to your browser, like Grammarly.
Check Your Content for Errors
There’s nothing worse than reading an email or any kind of content for that matter, that’s full of errors, typos, spelling mistakes, and so on. This will harm the reputation of your business and people will be put off coming to your event.
Instead, you’ll need to double, if not triple-check your work to guarantee its accuracy. You can make this task easier by using proofreading professionals, for example, those at Huffingtonpost or Viawriting, who will be able to guarantee your quality and make the experience more efficient for you.
Ensure You’re Communicating the Right Message
One of the most important aspects you’ll need to consider when creating your emails is to ensure that you’re communicating the right message to your readers. For example, you don’t want to write something that could be perceived as offensive, and you don’t want to cram a tonne of information into one email so the reader will just get confused.
When creating an email, try to keep one message to one email. For example, you may be trying to get people to head over to your website. Maybe you want them to follow you on social media? You could be trying to advertise the fact you’re selling a new product or service. Keep your emails this simple and don’t try and do all things at once.
Before sending your emails, try to edit them, so your message is crystal clear. You can use a professional editing service, such as this service ideal for the UK, Write My Essay, or any of the mentioned services above to provide you with assistance should you need it.
At the end of the day, if you make an error in your emails, it’s damage the credibility and reputation of your business and therefore will reflect badly on your event. Take your time when creating your emails to ensure they’re absolutely perfect before sending them. This will ensure that your readers are happy, your business is represented in the best light, and your event will be marketed successfully.
Guest Author Bio: Sharon Conwell has been a content manager and ghostwriter at over 20 online projects, now she is a part-time educator and writer at My Writing Way. Besides, Sharon is a blog manager at Grade on Fire. She loves coffee, tulips and her Shih Tzu named Bobby.
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