The Castle Group

DECEMBER 5, 2023

Keep reading to see our deep dive into seven current social media trends and what we think will continue on into 2024. Social media users are more likely to trust a fellow customer or peer rather than the brand itself, leading more brands than ever to lean into UGC. Beyond its growth in 2023, UGC will continue to rise in 2024.

Social Media 52

Social Media 2023 2024 Retail 52

Stova

MARCH 25, 2024

Reporting and analytics capabilities help planners stay on top of registration numbers. When a part of an all-in-one platform , you can find registration systems that seamlessly connect with other tools event planners love like email marketing, surveys, websites, reporting & analytics, and even onsite features as well.

2024 40

2024 Social Media Event Apps Hotels 40

The Castle Group

OCTOBER 23, 2023

Even as the platform faces turbulence and tanks in value, Musk reports X’s monthly active users to be at an all-time high as of late September. Yaccarino claims that X has recaptured 90% of its top 100 advertisers and expects the platform to regain profitability by early 2024.

Social Media 52

Social Media Advertising B2C B2B 52

Event Marketer

JANUARY 3, 2024

Read on for candid ideas and perspectives guaranteed to inform your agency business in 2024, and check out part two of the conversation here. JEN CLINES, ENCORE: It’s really important to make sure that the field teams who are activating the event are aware of what success looks like for the program and what metrics they should be reporting.

2024 56

2024 2023 Sustainability Event Marketing 56

Stova

MARCH 14, 2024

Use analytics and reporting tools to track visitors’ behavior. Clear communication channels and quick responses build trust. Powerful EMS solutions connect registration with your event website, reporting and other systems. Pull reports at a moment’s notice. Track behavior. Make your site mobile-friendly.

Speakers 64

Speakers 2024 Events Social Media 64

Eventmobi

JULY 5, 2023

The more people know and trust your brand identity, the more likely it is for them to: Become a member Stay a member of your association Help attract new members (through word-of-mouth, for example!) Automate everything Don’t stop at the analytics report. for different sponsors. All set with your mission and vision?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Industry News

MARCH 30, 2022

For instance, figures from Statica show how the market size for augmented and virtual reality is due to grow to nearly $300 billion by 2024 – up from $30.7bn last year. Face-to-face meetings will remain crucial to building trust, but there’s no denying the possibility of a massive metaverse disruption to the events industry down the road.

2026 122

2026 2024 Trade Shows Tech 122

Conferences that Work

JANUARY 15, 2024

As does Rob Carey ‘s report December 2023 MeetingsNet post “ Facial Analysis at Events Moves Forward ” where he shares that yet another industry association, the International Association for Exhibitions and Events , used facial analysis at its December 2023 Expo! More details on state laws can be found at DataGuidance.

2023 348

2023 2022 Technology Events 348

PCMA Convene

FEBRUARY 5, 2021

United Airlines CEO Scott Kirby predicts that business travel won’t return until 2024. Admittedly, this last one is anecdotal: In addition to convention centers reporting an uptick in bookings for 2022 and beyond, I myself am seeing record interest in speaking engagements this coming Fall, and beyond. It’s very different.

Travel 111

Travel 2022 2021 Conference 111

Stova

MARCH 20, 2023

And with content created through its community of trusted B2B advisors and hundreds of research hours, you’ll return to the office with tons of actionable strategies to grow your business. Innovators in fundraising attend The Collaborative each year and always report coming away with more information and techniques to improve their processes.

2023 52

2023 Conference Healthcare B2B 52

Bizzabo

DECEMBER 17, 2018

According to the Event Marketing 2018: Benchmarks and Trends report , t he majority (84%) of leadership—Vice President and C-Suite—believe in-person events are a critical component of their company’s success. 20% increase in leadership reporting as “very committed” to live events. There is no doubting the power of live events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98