GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Event Marketer

JUNE 8, 2023

Each month, we’re posing quick questions to the Event Marketer community on a trend or topic that everyone’s talking about to get a snapshot of the state of the industry and how marketers are navigating everything from sustainability to artificial intelligence.

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Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Maybe even include a speaker from the event.

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Event Marketing Marketing Social Media Speakers 130

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Make your event a trending sensation across platforms.

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Event Marketing Marketing Social Media Sustainability 52

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Mentions of your event name.

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Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. Taking your car or public transport and skipping dinner with your kids is a whole other commitment. Micro-commitments Social Proof Authority Reciprocity. Micro-commitments.

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Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .

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SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

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Prestige Events Magazine

OCTOBER 6, 2023

The theme of the evening was to explore the explosive rise of people-first go-to market strategies, navigating the intricacies of community dynamics, and delving into utilising tech for community building initiatives.

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Marketing Event Marketing 2022 Global Events 59

Eventmobi

APRIL 14, 2023

But you can’t expect your event speakers to do all the work themselves. To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. What are you most looking forward to during the event?

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EventMB

SEPTEMBER 27, 2016

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link]. Grab your free copy now. So what does […].

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Event Marketing Marketing Social Media Sponsorships 70

Conferences that Work

OCTOBER 9, 2023

.’ In a genuinely innovative twist, however, I would get to pay the [MEETING INDUSTRY EVENT] so people could meet me, the expert, to “share your insights and advice with attendees” Here’s the emailed pitch, anonymized to protect the guilty. The Letter 9/29/23 Subject: Are you a [TOPIC] Expert?

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Event Leadership Institute

DECEMBER 11, 2019

Event marketing is an essential part of pulling off a fantastic event. This week’s Smarticle will provide some insight into the three core social media networks, so the next time you’re planning an event, you’ll be better prepared to leverage social media to its fullest extent. READ TIME: 3 minutes. Source: Hootsuite.

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Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Mentions of your event name.

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Event Marketing Marketing Social Media Event Apps 63

Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

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Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Event Marketing Marketing Banking B2B 67

Planner WIre

MARCH 19, 2022

In this episode, we talk with Lisa Schulteis , an experienced organizer of live and virtual events. She is the founder of Your Event Market Place , the marketplace for event professionals. Lisa started working on her new business during the various Covid lockdowns of 2020 and launched the website in 2021.

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SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

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Capterra Event Management

DECEMBER 13, 2017

Traditional marketing doesn’t have the same effect on us. Millennials are cynical and that cynicism makes the job of marketers, even event marketers, that much harder. No matter how advanced your event management software is, no technology can overcome a generational hurdle.

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Event Marketing Marketing Advertising Financial 61

Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

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Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Event Geek

MARCH 26, 2018

But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Setting up meetings during a big event like a conference or trade show is the most effective way to drive higher event ROI and influence closed business. You must be busy.

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Hubilo Blog

JULY 31, 2018

Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle. The “personal factor” is what sets it apart from the traditional form of event marketing.

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Event Marketing Marketing Social Media Events 83

Bizzabo

OCTOBER 26, 2018

From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Events are susceptible to all kinds of mistakes, including failed social media posts, fizzled product coupons, and costly giveaways. How to Avoid This Mistake: Steer clear of delicate topics in marketing messages.

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Event Marketing Marketing Social Media 2014 70

Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? Even if they’re targeting the same audience, covering similar topics, and taking place in the same city, it’s possible that one might flop while the other draws a crowd. It all comes down to the event marketing strategies behind them!

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Event Marketer

NOVEMBER 28, 2023

–Amy Hills, VP-Product Marketing, Mastercard To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations. Once attendees exited the tunnel, they could dive deeper into the topics most relevant to them at the five aisle-facing demo stations.

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Event Marketer

NOVEMBER 13, 2023

The day ended with the first-annual Ideas Exchange, a 30-minute group exercise focused on the most pressing topics of the day and the industry. Check out scenes from Agency Forum 2023: The post Gallery: Talking Business Growth and Culture at Agency Forum 2023 appeared first on Event Marketer.

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atEvent

JULY 9, 2019

There’s no question that Account-Based Marketing (ABM) is a hot topic this year.

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Marketing Event Marketing Technology Events 79

Expo Pass

AUGUST 25, 2022

Event marketing is typically done before and after the event. But what should organizers be doing to keep attendees engaged between events? Also, how can we create that same energy and excitement we feel when an event is right around the corner? Take a look at which sessions were most popular at your last events.

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Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

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Event Marketing Marketing Ecommerce B2B 48

Bizzabo

MARCH 5, 2019

See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How can it make your event campaigns more targeted and in turn more profitable? How ABM goes Hand-in-hand with Events. The Challenges of ABM.

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Event Marketing Marketing B2B Tech 48

Event Marketer

NOVEMBER 22, 2023

However, staying current with these tools and practices can pose a challenge for event marketers striving to craft strategies that yield maximum impact and ROI. Join us for a hands-on webinar where a panel of industry experts will delve into the most pressing use cases and growth prospects associated with these hot topics.

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MeetingsNet

NOVEMBER 13, 2023

You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. They also suggest ways to translate jargon into everyday language, which not only shows that the speaker understands a topic but can communicate it in a relatable way. Here’s some advice.

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Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? Ask them questions and have their answers to impact the design of your event.

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Eventbase

FEBRUARY 20, 2019

With the SXSW GO app, we’ve favorited our top session picks for event marketers. While not all sessions are specific to event marketing, they’ll inspire you with new ideas on how to engage your attendees and deliver valuable experiences. Sunday, March 10 Why Live Events in a Digital Age?

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