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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.

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Hybrid Events: A Complete Guide

Ins'Tent

Seek Sponsorship . Sponsorship opportunities and collaborations are important because they help in many ways and they come from those who share your beliefs and goals. Links to downloadable content such as eBooks, white papers, presentations. Pay attention to who’s watching? Make sure to include: .

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A Comprehensive Guide to Event ROI

ePly

Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. It can be a very valuable tool for determining the success of an event such as a conference or trade show. New donors – Signing on committed donors means a cash flow you can count on regularly.

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Why a successful return to in-person events must include virtual elements

Socio Events

You can offer exclusive elements throughout the year, like eBooks and white papers. Digitization unlocks new sponsorship opportunities. We’ve seen savvy organizers tie their sponsorship tiers to certain benefits built into the app itself. So, maybe your platinum sponsor receives two game challenges.

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The Complete Guide to Event Marketing 2023

Stova

We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, trade shows, and team-building activities better and more efficiently. Unmissable sponsorship opportunity." What is Event Marketing? Early bird rates extended."

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How to Plan Virtual Events – Ideas for Amazing Online Experiences

Planning Pod

These tools let you recreate a trade show online, and they include applications like 6connex , vFairs , Accelevents , INXPO , BigMarker and ON24. as well as pre-recorded videos, images, PDFs and any other asset that you may want to show attendees during your event. Downloaded assets (videos, white papers, etc.)