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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Sustainable Growth with Hybrid Events

GEVME

Following we will discuss how companies can have sustainable hybrid events within and outside their organization. This team ensures that the speakers’ timing, the presentation, the audio, the camera set-up, etc. This is one of the principal elements to ensure hybrid event sustainability within a company. .

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Some Thoughts on the State of Business Events (2020)

GEVME

The way trade shows are run today is pretty much the same as what used to happen decades ago. Sustainability is a key trend at business events these days. The naysayers have predicted the end of conference era, while others foresee the death of trade shows. Is it not time for these to be disrupted?

2020 156
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Marriott’s ‘Meet with Momentum’ Creates Community Like None Other

Smart Meetings

Trade Show at Meet with Momentum The panel discussed at length how to curate experiences that are not cookie-cutter—it gives planners a reason to stay on property and is an opportunity to involve the local community. Insights from the Team at Atlantis Michelle Liu led a comprehensive presentation on Atlantis’s sustainability programs.

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Business Events Still Produce Lots of Paper Waste

GEVME

Sustainability is a key trend at business events these days. Governments are also stepping in to set standards with regards to sustainability. The Singapore Tourism Board recently launched a Sustainability Guideline for business events. Exhibitors at trade shows still print brochures to distribute to visitors.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 94