The Castle Group

NOVEMBER 1, 2023

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. What is social media influencer marketing? 5 Benefits of Social Media Influencer Marketing 1. If you haven’t, now is the time to start.

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The Castle Group

FEBRUARY 27, 2024

Looking Ahead – 2024 Communications Landscape We have turned the page on 2023, and with a few months of 2024 behind us, our public relations , events , crisis communications , public affairs , and social media experts shared their insights on 2024 trends that are here to stay. Here’s what they had to say: 1.

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IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! What are the latest trends in the event industry? Join our Event Industry Forecast 2024 webinar and dive into new event trends that will translate into triumphs. AI has entered the room.

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Picatic by Eventbrite

MARCH 9, 2021

The short video based social media phenomenon, TikTok, has grown exponentially over the last year. According to Eventbrite data, TikTok is serving much more than viral trends, dances and Millennial […]. It boasts 100 million active users in the U.S.

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Photos: Courtesy of National Restaurant Association The post 2024 Food & Beverage Trends to Inspire Your Event Menus appeared first on Event Marketer.

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Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Social media is forever evolving. Short-form content will remain popular With apps like TikTok and features like Instagram Reels and YouTube Shorts, short-form video content has taken social media by storm. So, it’s not a new trend per se.

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Event Marketer

MARCH 28, 2022

But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. More Social Media Insights: Three Platforms Worth Exploring in the Booming Social Audio Space.

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GEVME

JUNE 12, 2019

Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Have your different social media feeds appear on various displays via one platform to save you time and effort. What is a social media wall? Create social proof. Spark discussions.

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InitLive

JULY 20, 2021

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 - an increase of five percent from a year ago - it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too!

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Planning Pod

FEBRUARY 14, 2023

Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social. Shaun with his “garden disco” grooms!

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The Castle Group

OCTOBER 19, 2023

What are social media channels? Social media channels enable the creation, sharing, and exchange of content across billions of devices for billions of people. Today’s social media platforms are a far cry from the basic HTML-coded Myspace pages of the early 00’s.

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Event Farm

JANUARY 5, 2023

Here are the top trends that I’m predicting will shape the future of 2023 event experiences. From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving. Boost your Social Media Channels. Rethink your SWAG.

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Expo Pass

JANUARY 9, 2024

While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Social media has created more than selfies. This trend is prevalent among younger audiences.

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GEVME

JUNE 12, 2019

Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Have your different social media feeds appear on various displays via one platform to save you time and effort. What is a social media wall? Create social proof. Spark discussions.

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Prestige Events Magazine

FEBRUARY 14, 2024

This contrast points to a unique consumer trend: the enthusiasm for live music not only draws larger crowds but also encourages higher expenditure. Social media plays a crucial role in driving festival and live music attendance. Live sports, despite attracting frequent visits, saw a lower average spend of £50.63.

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StraussCA

DECEMBER 1, 2022

Social media can be a powerful communications tool for an association. The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. Below is a quick guide to the top social media channels. .

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Skiddle

DECEMBER 19, 2023

Changing algorithms and optimal posting times can boggle the mind of an experienced social media user. Your social posts are performing well one week, only to take a hit after the next mega-rich tech bro makes haphazard changes to the platform. Social media is a crucial tool in your event promotion arsenal.

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Skiddle

DECEMBER 15, 2023

Changing algorithms and optimal posting times can boggle the mind of an experienced social media user. Your social posts are performing well one week, only to take a hit after the next mega-rich tech bro makes haphazard changes to the platform. Social media is a crucial tool in your event promotion arsenal.

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StraussCA

AUGUST 17, 2023

Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. Associations can leverage this trend to their advantage by creating concise yet informative content that showcases their expertise. to recruit new members.

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Velvet Chainsaw

SEPTEMBER 17, 2018

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We pursue fads, gimmicks and trends as the silver bullets of our conference woes. We expend resources searching for the mysterious conference trend panacea. Conference trend and fad bandwagons. Fads And Trends.

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Eventbrite UK

AUGUST 7, 2017

25% of traffic to ticketing and registration pages comes from social media so it's essential your strategy is on point to convert traffic into ticket sales. The post Essential Guide: Social Media for Events appeared first on Eventbrite UK Blog.

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Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Most attendees walk around events with immediate access to social media.

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SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

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The Castle Group

OCTOBER 23, 2023

The acquisition marked a striking new direction for Twitter, the social media landscape, and digital culture as a whole. Musk continues to lean into “citizen journalism” to rival mainstream media outlets. It has been a long, long time since the social media realm has been in such a transitional phase.

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Smart Meetings

OCTOBER 1, 2018

The development and decline of trends were previously a straight line—planners could track where they started and grew, and the point when it became time to move on. According to recent Smart Meetings webinar host Kate Patay, however, social media has changed all of that. Kate Patay.

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Eventsforce

DECEMBER 12, 2019

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

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Event Industry News

JANUARY 5, 2021

Adweek, the leading source of news and insights covering marketing, media and technology, today kicked off the new year with a bang, announcing it has acquired Social Media Week (SMW) and its flagship properties, including Social Media Week Conferences, SMW News & Insights and its recently launched streaming platform SMW+.

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SmartMeetings

JANUARY 5, 2017

Social media has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering social media is key to connecting with millennials , who respond well to non-traditional marketing models. In the past, social media was a great source of free marketing.

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Eventory

SEPTEMBER 19, 2018

Conferences can equip attendees in new skills, business contacts and increase their awareness of new industry trends. Social Media area is constantly changing due to its rapid development. We gathered a list of 25 best social media conferences you don’t want to miss out on. Social Media conferences in 2019 .

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Eventbrite UK

AUGUST 30, 2017

Using social media influencers can really help to drive more attendees to your event. The post How to Use Social Media Influencers to Drive Attendance appeared first on Eventbrite UK Blog. But where do you start? Let us put you on the right track.

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MeetingsNet

FEBRUARY 29, 2024

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. generated speaker avatars are emerging for use as pre-event promotion tools.

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Attendease

FEBRUARY 20, 2019

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. Events as Experiences.

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Cvent: Event Marketing

JULY 10, 2018

Getting the hang of social media is hard enough, let alone figuring out how to keep up with social media trends, but it’s important to stay on top of your game in order to engage your followers. Nowadays a major part of your brand is social media. Social Influencers. Instagram Stories.

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The Castle Group

JUNE 20, 2023

If your organization is dealing with a crisis, chances are social media is involved in one way or another. While social media can be a powerful tool in providing important information in times of crisis, it can also inflame what is an already volatile situation.

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Conferences that Work

APRIL 16, 2023

Since 2004, social listening —the practice of monitoring and analyzing online conversations and social media mentions related to brands, products, services, events, or industries—has evolved significantly and grown in popularity. Popularity for the search term “social listening” over time, via Google Trends.

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Smart Meetings

DECEMBER 28, 2023

We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It can turn that conversation into a training module and create blog and social media posts. “We

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Conferences that Work

NOVEMBER 27, 2023

I joined the social media platform Mastodon a year ago. Given recent turbulent social media trends, I’m glad I took the plunge. It was the first major social media platform where the majority of posts were public and searchable. (In What do I mean by that?

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