The Castle Group

OCTOBER 10, 2023

Every marketer has a story to tell—and a host of marketing channel options to tell it: website, email marketing, social media, public relations, events, video, advertising, sponsorships, blogs, whitepapers, podcasts, webinars, speaking engagements, proposal and presentations, listings and directories, etc. Feature article or sidebar?

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Event Industry News

MARCH 31, 2021

Check out our Virtual Events White Paper for more tips. Breakout sessions – these are ideal for networking, with options such as scheduled discussions, group chat by topics, and private social media groups. To ensure your event goes smoothly, be sure to send detailed notes on how to prepare.

Social Media 67

Social Media Events Speakers Management 67

MPG Event Marketing

DECEMBER 1, 2017

The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. Tap into your speakers and partners. Have a key media partner offer a thought provoking white paper exclusively to people who register an interest in your event. But they are…you just need to know where to look!

Marketing 60

Marketing Social Media Speakers Banking 60

MPG Event Marketing

DECEMBER 1, 2017

The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. Tap into your speakers and partners. Have a key media partner offer a thought provoking white paper exclusively to people who register an interest in your event. But they are…you just need to know where to look!

Marketing 60

Marketing Social Media Speakers Banking 60

Socio Events

AUGUST 23, 2021

More and more prominent companies such as Apple and The National Speakers Association (NSA) flexed their innovation muscles to transition the event landscape into unfamiliar digital experiences. From the physical venues and stage production to the catering and speaker travel expenses, you can blow out your event budget pretty quickly.

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

Eved

JULY 3, 2017

Founder of event marketing consulting agency DAHLIA+, creator and curator of the popular DAHLIA+ Daily newsletter, in demand public speaker, and CMP. No one quite has the pulse on the tech side of the industry like Dahlia, who is never afraid to share her passion on apps and social media. RECENT TWEETS: @ASegar , Adrian Segar.

Consulting 40

Consulting Tech Event Tech Social Media 40

PCMA Convene

MARCH 25, 2019

Speakers often ditch the podium and talk from out in the audience instead, and the presentations are shorter, too: about 15 or 20 minutes long, including a quick Q&A at the end. After giving their conference presentations, select speakers moved to the floor to lead roundtable discussions at designated meet-up zones.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

PCMA Convene

FEBRUARY 28, 2017

That personalized experience starts with the very first touch point, requiring an under-standing of who prospective attendees are so that the event-marketing team’s messages — via email, social media, and other forms of communication — are highly targeted. “‘To The personal relationship goes both ways.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Certain

OCTOBER 14, 2016

Influencers have a wider reach and are more powerful on social media. Plan Compelling Sessions and Speakers. What good is an event without some first class speakers and sessions. So make sure you have ready compelling and informative sessions and well-known speakers. Engage Influencers. It’s as easy as that!

Social Media 37

Social Media Events 2016 Speakers 37

Stova

MARCH 17, 2023

Simply listing speaker names and features for your event (100 exhibitors, 20 keynote speakers.) Social media offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. What technology and social media do they use? How will it bring value to the customer?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

SpotMe Blog

JULY 1, 2021

Did you see a speaker attending that you love? Today, partners can be anyone from familiar brands to beloved social media influencers. Consider offering special VIP tickets with exclusive access to speakers, content, or opportunities. B2B Lead Generation Idea #1) White Papers With Industry-Leading Research and Trends.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventsforce

DECEMBER 9, 2020

For example, feedback could be that a speaker touched lightly on a topical area and your delegates want to explore it further. On the more contentious issues you could publish white papers. Those thought-provoking nuggets from speakers could be used as material for guest speaker blogs. They want to go deeper.

Social Media 107

Social Media Speakers Banking Education 107

Planning Pod

MAY 15, 2020

Or other less productive diversions presenting themselves (gaming, social media posting, etc). But most of us then put the device away because we feel ever-so-slightly self-conscious ignoring the speaker or presentation while we text away or watch a video with our earbuds in. Lack of accountability is another factor.

Entertainment 167

Entertainment Social Media Events Marketing 167

Social Tables

OCTOBER 6, 2018

As a demographic, they also: Value experiences over material goods Want to share those experiences usually via social media Have higher technological literacy Are 62% more likely to travel than their generation X counterparts As the average screen time per day increases, millennials place more value on face-to-face meetings.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Social Tables

OCTOBER 6, 2018

As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. .” For these reasons, millennials value networking over almost any other aspect of events.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

Bizzabo

MAY 14, 2018

Twitter chats and social media best practices. When I first started at CMI, I was handling social media, and our email program, overseeing it, as well as other marketing functions, but ultimately my job (and the job of our marketing team) boils down to two main things. Content marketing promotion.

Marketing 50

Marketing Conference Speakers Social Media 50

Bizzabo

MAY 7, 2018

Subscribe to the Bizzabo blog for exclusive blog posts, white papers and ebooks. This is great for highlighting different speakers, sessions or event sponsors. That means incorporating other social media platforms into the mix is often a necessity for those hoping to maximize event registration and attendee engagement.

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Bizzabo

SEPTEMBER 10, 2020

These events feature tons of speakers, a variety of session topics and product demos, depending on the industry. These multi-day events also can be revenue drivers if a brand is able to draw renowned speakers or offer unique content. Virtual events don’t all have to be about learning, product demos or big-name speakers.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

SpotMe Blog

OCTOBER 23, 2023

One of the easiest ways to conceptualize this is to think of it as a funnel: At the entrance of the funnel, you have your audience, which typically sits in your marketing platform – be it in Salesforce Marketing Cloud , Veeva CRM , or across the web and social media. Finally, these people will hopefully attend your event.

Healthcare 130

Healthcare Events Marketing Education 130

Social Tables

JULY 25, 2018

” Coined by Janet Sperstad in her much-celebrated white paper, Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight in Mind, the concept has now become the driving force behind successful meetings. This is what the industry means when they throw around the idea of “purposeful meetings.”

2017 125

2017 Food and Beverage Entertainment 2018 125

Hubilo Blog

DECEMBER 4, 2018

This includes a website, emails, phone, print, social media, video and even in-person. Channel 3: Social Media. Social media usage has been growing exponentially and we are absolutely not amazed at that. Today, 64% of Internet users are active social media users and 85% of those users are active on mobile.

Event Apps 74

Event Apps Marketing Social Media Tech 74

Expo Logic

DECEMBER 27, 2019

Presentations: Use your app to house speaker or panel presentations for guests to consult later. Instead of using paper-based name badges, guests receive a unique QR code on the app containing all relevant personal information, such as their name, company, title and social media profiles.

Event Apps 36

Event Apps Food and Beverage Transportation Sustainability 36

Endless Events

OCTOBER 19, 2018

Corbin Ball is an international speaker, consultant and writer dedicated to helping clients use technology more efficiently for improved productivity. With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. All about event tech. Corbin Ball’s TechTalk. Techsytalk.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Stova

MARCH 16, 2023

From making networking easy and organized to keeping attendees hooked on the words of your keynote speaker, the technologies listed below are simple to implement but will create a big impact while onsite and beyond! Speakers can also plan their talk around the interests of the audience.

2023 40

2023 Event Apps Social Media Technology 40

Planning Pod

APRIL 29, 2020

Easier interactivity for all – The attendee experience is democratized, so while it’s not as immersive as in-person events, all attendees are able to equally participate and may be more likely to participate (especially introverts); this also scales out more when you factor in social media participation. How-To’s and Tours.

Event Ideas 180

Event Ideas Food and Beverage Social Media Technology 180

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) Social media mentions/shares/engagement. What is event marketing?

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) What is event marketing? Identifying the proper target market (i.e.,

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60