Attendease

DECEMBER 7, 2023

From initial event discovery to post-event follow-ups, attendees expect seamless digital experiences that enhance their journey before, during, and after an event. Technology should facilitate meaningful connections in the digital age—not hinder them. Technology has transformed nearly every aspect of event planning and execution.

Social Media 195

Social Media Event Apps Technology Event Technology 195

Attendease

NOVEMBER 30, 2023

Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix. Learn more : Social Media Event Promotion: The Top 10 Strategies NFT Ticketing Non-fungible tokens (NFTs) have exploded in popularity recently.

Social Media 195

Social Media Sustainability Food and Beverage Technology 195

Eventmobi

JUNE 5, 2023

Let’s explore some strategies that’ll help you rock your digital and onsite event branding! Specific social demographics? These guiding design elements include: Logo Color palette Fonts and typography Design is the connective tissue of your event—it links your signage to your swag and your digital marketing to your onsite layout.

Social Media 195

Social Media Advertising Conference Marketing 195

GEVME

OCTOBER 4, 2021

This partnership will allow event organisers to capture the audience’s attention through interactive and customisable social tools that foster participation and provide a more immersive digital experience. Integrating social media into your virtual event. Veemal Gungadin, Founder and CEO of GEVME.

Social Media 295

Social Media Sustainability Meeting Planning Marketing 295

Eventmobi

JULY 5, 2023

When should you use digital marketing and when should you go traditional? Find partners, run events, create a social community, leverage SEO and paid media, and create a website that is built to convert potential members. Make sure you know how to write a press release, develop media contacts, and run awareness campaigns.

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

FEBRUARY 15, 2024

List specific, tangible assets the sponsor will receive, like speaking sessions, booth space, logo placement, social media mentions, attendee access, and other brand visibility perks. Leveraging social media and digital marketing Social media and digital marketing are invaluable tools for promoting your sponsors.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

OCTOBER 5, 2023

We’re talking eye-catching digital ads, compelling emails, relatable social media posts, and maybe even an influencer shout-out or two. Social media marketing Platforms like Twitter, LinkedIn, Instagram, and TikTok allow for dynamic interaction. What does that look like? PR The town crier!

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

GEVME

APRIL 6, 2022

Event planners, thus, had to uptake a digital-first approach for their events. So should one consider a digital-first approach to hosting events in 2022 and beyond? But before diving into it, let’s understand what is a digital-first event strategy. What is a digital-first event strategy?

Social Media 296

Social Media 2022 Technology Events 296

Attendease

OCTOBER 25, 2023

As we turn the page to this next chapter, get ready for even more insights and tools to supercharge your event’s digital presence. Understanding the impact of social media Launching and maintaining a social media campaign is great, but when it comes to measuring the success of an event at-large, it’s only the beginning.

Social Media 195

Social Media Marketing Events Event Marketing 195

Attendease

NOVEMBER 14, 2023

With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial. Offer social login options alongside email registration for faster signups. Additional questions can be included in a post-purchase survey.

Social Media 195

Social Media Speakers Management Event Management 195

Attendease

MAY 9, 2023

Unlike cut-and-dry statistics, such as email click-through rate or social media engagement, measuring corporate event marketing ROI can be difficult as it’s not always clear where attendees come from. Plus, they allow you to tease upcoming changes to your business, such as new product releases or partnerships.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Expo Pass

JANUARY 17, 2024

They’re especially helpful in connecting with Gen-Z and beyond, as research shows these demographics are averse to ads on social media. As social media is the dominant form of brand engagement, learning how to speak the native language of social media (i.e., What is “meme marketing?”. Remember, when in Rome!

Marketing 134

Marketing Social Media Entertainment Event Marketing 134

Attendease

MARCH 14, 2024

You could leverage your website, post a call to action on social media, and send a message to your email subscribers. Or, choose a more engaging option like a branded digital eCard. Direct mail: For some volunteers, direct mail feels more genuine than digital communications. Let’s get started!

Social Media 195

Social Media Tech Events Management 195

Attendease

DECEMBER 20, 2023

Learn more : How to Provide a Seamless Virtual Event Experience Influencer Takeovers Leverage social media influencers in your industry by having them “take over” your brand’s accounts leading up to the launch. It creates shareable social content around your launch.

2024 195

2024 Event Ideas Social Media Events 195

StraussCA

JANUARY 11, 2024

As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy of digital platforms.

Social Media 52

Social Media Fashion Marketing Travel 52

Eventmobi

SEPTEMBER 21, 2023

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. Webinars are digital seminars that can be either live or pre-recorded. Your audience will remember your brand because of the great experiences they have with you!

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Farm

JANUARY 5, 2023

After months of social distancing and virtual events, people are seeking experiences that make them feel connected to others. . Focus on digital marketing. It’s easy to reduce waste in the event industry by simply leveraging digital marketing and content delivery. Create a digital memory bank. 1) Experience-First Events.

2023 234

2023 Banking Sustainability Social Media 234

StraussCA

MARCH 7, 2024

Another strategy is to monetize digital assets related to the event, such as recordings of sessions or access to online resources. Tip #3: Master Social Media Marketing on a Shoestring Contrary to popular belief, a healthy marketing presence doesn’t demand over-blown budgets.

Event Planning 52

Event Planning Social Media Financial Sponsorships 52

ePly

APRIL 24, 2024

In the modern world, digital tools usually handle most of the registration process, and that’s the primary focus of the tips below. Assuming it’s digital, you want to simplify the form and minimize the amount of data attached to it while maintaining its utility. This will accomplish a couple of goals. Begin with your call to action.

Social Media 62

Social Media Advertising Events Speakers 62

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! The digital era demands personalization. Keep the buzz alive through follow-up emails, social media recaps, and exclusive content.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

PCMA Convene

FEBRUARY 9, 2024

Gen Z is enjoying its digital downtime, including popularizing analog products such as Polaroid cameras. YouTube launched when I was 12 — its content was not so addictive back then, consisting of people filming backflips and homemade music videos — and Facebook became the most-visited social media website when I was 15.

2002 105

2002 Tech Social Media 2024 105

Expo Pass

JANUARY 9, 2024

Social media has created more than selfies. Consumers are more aware of global issues and cultural changes, prompting them to purchase from companies that share their values, cultural concerns, and social responsibilities. Social commerce. This new shopping method transforms digital marketing strategies.

2024 136

2024 Event Marketing Marketing Social Media 136

Event Marketer

APRIL 17, 2024

Next door, Wendy’s sponsored the main live music stage where it weaved in messaging from a March Madness campaign around the hype song, “Sandstorm” by Darude, and an ad jingle promoting the $1 Dave’s Single and $2 Dave’s Double digital deal consumers could access on the Wendy’s App.

Sponsorships 95

Sponsorships Social Media Sports 2024 95

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

SevenEvents

APRIL 19, 2024

the importance of streaming in the digital age in today’s digital age, streaming has become an essential form of communication and marketing. promotion and sharing on social networks promoting your live streams on social media is essential. stream preparation and quality preparation is essential.

Social Media 59

Social Media Events Marketing Event Planning 59

StraussCA

OCTOBER 11, 2023

Social Media Management Platforms Maintaining a strong online presence is crucial for associations to engage with members and reach a wider audience, especially today. These tools help associations stay active and relevant on popular social platforms.

Financial 98

Financial Social Media Management Marketing 98

TicketBud

DECEMBER 1, 2023

If it’s your first time using Ticketbud, consider updating your Account Profile Page with website and social media information or creating an Organization Page that multiple users could contribute to. Get the Word Out Quickly Time is of the essence, so utilize digital invites via social media, email, or messaging apps.

Social Media 135

Social Media Management Venues Events 135

Event Planning BluePrint

FEBRUARY 19, 2024

Leveraging Social Media for Event Marketing In today’s digital age, social media is an indispensable tool for event promotion. The Role of Digital Marketing in Event Promotion Beyond social media, a comprehensive digital marketing strategy is essential for reaching potential attendees.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. However, not every organization has in-house digital marketing expertise, and even when they do, digital marketers don’t always focus exclusively on PPC. By Michelle Bruno. What is pay-per-click advertising?

Advertising 185

Advertising Social Media Retail Marketing 185

Event Smart

MARCH 29, 2024

Social media has become an integral part of daily life for billions of people worldwide, but for charities, navigating this digital landscape presents unique challenges. With an estimated 4.9 billion users globally, standing out amidst the noise can feel like an uphill battle.

Social Media 52

Social Media Event Marketing Marketing Events 52

StraussCA

SEPTEMBER 28, 2023

Embrace Social Media Integration: Social media is a powerful tool for promoting the website and engaging with desired audiences. Integrate social media sharing buttons into the website’s content to encourage users to share articles and pages. After all we’re living in a highly digital age.

2024 64

2024 Marketing Social Media Management 64

TicketBud

OCTOBER 12, 2023

These days, the average person uses more than six social media platforms. So, being present on social media and keeping your messaging and marketing consistent across your channels will make it more likely that your audience will recognize and respond to your branding. Remember, the purpose of social media is to engage.

Social Media 111

Social Media Advertising Marketing Events 111

Guidebook

MARCH 6, 2024

Make sure to highlight key moments and invite continued engagement You can take this a step further and use the event app, social media, and outbound emails to share fond memories or inside jokes. Continue the Buzz on Social Media Social media plays a huge role when it comes to keeping the post-event engagement alive.

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

The Castle Group

NOVEMBER 1, 2023

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. What is social media influencer marketing? 5 Benefits of Social Media Influencer Marketing 1. If you haven’t, now is the time to start.

Social Media 98

Social Media Marketing Advertising Contracts 98

Event Marketer

OCTOBER 23, 2023

Todd Kaplan, CMO at PepsiCo Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi cmo Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We Think Beyond Paid Media. We don’t chase trends.

Advertising 104

Advertising Sports Entertainment Marketing 104