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#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE

It is necessary to explore and experiment with new event formats and seek creative solutions. But this is not enough; we also need to look more deeply into the global trends that involve technology, organisational structures, generational shifts, learning, values, leadership, etc.

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#RotterdamExperiment 1 – How mixed reality will add to the live event experience in the future

The MICE

To gain insights and understanding of the global trends that will shape the future of the events industry, Rotterdam Partners Convention Bureau has launched a new series of hybrid events called The Rotterdam Experiment. They discussed how they pivoted their events and daily operations into the virtual space.