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3 Questions You Should Be Asking About Your Event Data Analytics

Attendease

This is an exciting time to be digging into the event data analytics generated from your events. To get started and instantly learn more about your attendees’ interests and behaviors, here are some important questions you should be digging into: Question 1: Where Do I Find My Event Data Analytics? Is your message clear?

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Guest Column: Five Insights on Measuring DEI in Events

Event Marketer

Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events.

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Shopping for event management tools: How to get internal buy-in when you’re considering a move

Attendease

Use data and analytics to support your estimates if you can. Calculate the ROI Calculate the return on investment (ROI) of the new technology investment, taking into account the estimated costs and benefits. Getting buy-in from the executive team for new technology, like event management tools, can be challenging.

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Event Data Is a Goldmine, But Planners Can’t Do It Alone

EventMB

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Focus on the Most Relevant Event Data.

Tech 167
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SEO For Large Association Events: What Beginners Should Know

Attendease

This is because of the numerous factors search engines take into account when ranking websites and the fact that sometimes many websites are competing for the same search engine real estate that you are. All of these are excellent techniques for spreading the word about your upcoming event. There’s a lot that goes into SEO.

Events 195
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The Easy Event Check In Guide: How to Impress from the First Hello

Eventmobi

For example, software that integrates with a QR code event check in scanner speeds up the check in process and provides organizers with real-time data on attendance. Event check in makes note of attendees upon arrival, ensuring they’re registered and accounted for. What Is Event Check In Management?

Tech 195
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Non Dues Revenue Strategy: 15 Ideas for Associations and Chambers

Eventmobi

Non dues revenue matters because it supports your organization if traditional membership dues stagnate, and helps you grow your organization as you require more resources. To overcome this, try allocating resources strategically, using technology and automation, and outsourcing specific tasks to become more efficient.