Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR for events is all about publicity. Invite the press to your PR event.

Social Media 62

Social Media Speakers Marketing 2022 62

PCMA Convene

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. If none of these are right for your event, go back to the planning phase and figure out what better aligns with your brand, target market, and goals.

2024 52

2024 B2B Consulting Marketing 52

The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

ePly

MARCH 26, 2024

From charting initial logistics and operations to generating public excitement about your event, the items on an effective event plan checklist should reflect the specific needs and unique demands of the situation at hand. The relative complexity of these plans is reflected in the many different definitions of event planning as a practice.

Event Planning 62

Event Planning Negotiating Events Event Planning Tools 62

GEVME

FEBRUARY 22, 2019

If a young professional would like to consult with a woman who has organised large-scale events in more than 30 countries around the world, this book covers everything you need to know about effective event marketing and expanding your customer base. The Event Marketing Handbook: Beyond Logistics and Planning by Allison Saget.

Event Planning 136

Event Planning Negotiating Corporate Events Tourism 136

The Castle Group

JANUARY 31, 2023

Since one of ChatGPT’s uses is creating marketing and social media content, it’s worth learning more. Here are the unedited responses: How will AI change the marketing industry? Artificial intelligence (AI) is set to have a significant impact on the marketing industry. How will AI change the Public Relations industry?

Marketing 52

Marketing Social Media Technology Management 52

Eventinterface

OCTOBER 20, 2016

He has worked as a Marketing and Public Relations Representative working concert tours in the United States, Switzerland, Canada, Germany, Belgium and the United Kingdom. Our industry is all about relationships. He studied in Europe and traveled with the international educational program Up with People.

Insurance 133

Insurance Education Venues Technology 133

The Castle Group

SEPTEMBER 19, 2022

The relationships are the most important thing for everything you’re trying to do, so find a community and build a community of people that care about what you care about.” – Sandy Lish. Assistant Vice Chancellor for City and Community Relations of UMass Chan Medical School. And things need to happen today.” – Robert Lewis, Jr. “My

2022 52

2022 Social Media 2013 Healthcare 52

Event Industry News

JANUARY 21, 2019

“The global demand for live events is continually on the rise, with more and more organisations elevating “live” as a core part of their marketing, sales and public relations strategies. With businesses benefitting from the positive impact of their event executions first hand, many are now looking to take their events overseas.

Contracts 76

Contracts 2017 Marketing Management 76

Endless Events

NOVEMBER 2, 2021

As an event strategist, Deanna now focuses more on facilitating the front-of-house experience for attendees through moderating emceeing and public speaking, while providing clients some limited behind-the-scenes logistics support as well. ” Event Planning Trends: From Field Marketing To Community Engagement.

Trade Shows 127

Trade Shows 2007 Education Events 127

All Seated

SEPTEMBER 2, 2021

They say first impressions are everything, so beginning a new client relationship with clean and simple tech solutions can be the perfect way to demonstrate the stress-free experience to come. Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Streamline the booking + onboarding processes.

Tech 59

Tech Travel Contracts Consulting 59

SmartMeetings

MAY 11, 2022

The state of the market and a customer service journey. I was already part of the think tank advising them on their ExVo online events platform and assumed it would be an opportunity related to that product. When it comes to event technology, I’m a firm believer in the idea that no one software or service is perfect for everybody.

Tech 52

Tech Hospitality Consulting Event Technology 52

All Seated

JUNE 9, 2020

Shannon Tarrant of WeddingVenueMap.com disputes this notion, saying, “I’m a firm believer that every type of wedding has always been a part of the industry. For many already planning ‘traditional’ weddings, this may be a natural next step, notably during a time when we want to fill the gaps within the market.

Social Media 65

Social Media Consulting Venues Entertainment 65

All Seated

APRIL 6, 2020

Our team is focused on marketing and PR to make sure we are being seen in the marketplace and staying in contact with our clients and other best referral sources so we are top of mind for any leads that are coming in,” says Wendy Kidd of Each and Every Detail. I encourage you to have your emotional response, then take a deep breath.

Sustainability 49

Sustainability Social Media Event Planning Consulting 49

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. What are the trends to look out for in terms of digital marketing for live events?

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

All Seated

OCTOBER 10, 2019

There’s a good chance you’re spending time and resources on marketing and promotional endeavors, but are you really getting the most out of your efforts? It falls right in line with public relations, which is naturally built upon relationships. How do you want your company to be seen by the public? What needs help?

Social Media 30

Social Media Advertising Consulting Marketing 30

Capterra Event Management

AUGUST 22, 2017

This project paved the road for GNU General Public License , which inspired the creation of free web browsers such as Netscape Communicator and Mozilla Firefox , and spawned the open source software movement. Related reading: “ The Ultimate Guide on How to Start Your Event Planning Business “ 2. You need scalability.

Event Management 41

Event Management Contracts Tech Management 41

All Seated

SEPTEMBER 9, 2019

Our goal isn’t to be a Debbie Downer by rehashing these widely-talked about and well-publicized news stories. Transparent companies share information relating to performance, small business revenue, internal processes, sourcing, pricing and business values.”. 2019 is shaping up to be the worst year ever for data breaches.

Event Tech 28

Event Tech Tech Social Media Event Technology 28

SmartMeetings

MAY 1, 2023

We’ve got so many issues coming at us—from workforce to sustainability, to public health and many others. The important thing to me is being able to seize on opportunities because sometimes, as we know, speed to market is crucial and you have to trust what your gut is telling you—informed by intelligence, of course. Data from the U.S.

Travel 95

Travel Hospitality Tourism Financial 95

Event Industry News

MAY 3, 2019

At the highest level, what comes trough from the responses is the unique, at times even uneasy, relationship of technology to live events, in comparison to other forms of communication. When asked the question: “What do you see as the biggest trend(s) in events this year, particularly in relation to event technology?”

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Event Technology Technology 2019 Consulting 111

Event Industry News

JANUARY 22, 2019

By Tom Pick, a digital marketing consultant with event management platform developer G2Planet. At the highest level, what comes through from the responses is the unique, at times even uneasy, the relationship of technology to live events, in comparison to other forms of communication. ” Here’s what the experts said.

Event Technology 111

Event Technology Technology 2019 Consulting 111

All Seated

JUNE 5, 2018

I’d also do a better job speaking with vendors in advance and being prepared to deal with their questions as vendor relationships play a huge role in my events now.”. Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Charge What You’re Worth.

Contracts 29

Contracts Negotiating Consulting Events 29

Bizzabo

OCTOBER 18, 2019

For event marketers in the startup or B2B tech space, it’s never been easier to learn business and bootstrapping best-practices. This unique podcasts dives deep into the intersection of events and marketing at a variety of organizations—from huge enterprises to growth-stage start-ups. 57 Startup Podcasts for Innovators: 1.

Consulting 63

Consulting Tech Marketing Education 63

Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. Event Marketing already took a place among the leading marketing activities.

Advertising 77

Advertising 2019 Conference Social Media 77

The Castle Group

APRIL 10, 2023

Castle has been the Boston, Massachusetts, member of the Public Relations Global Network (PRGN) since 2004. Formed in 1992, PRGN provides public relations, communications, and marketing services across industries with connections in markets spanning six continents.

Event Management 52

Event Management Management 2004 2009 52

Event Planning BluePrint

MAY 25, 2023

Leverage the vast resources available on the internet to understand market trends, customer preferences, and competition. Building a network and creating awareness can be done without hiring an expensive PR firm. Cultivate positive relationships by offering assistance and support. Thinking You Know Everything 5.

Social Media 62

Social Media Contracts Education Event Planning 62

Smart Meetings

FEBRUARY 21, 2023

The motivation inherent in earning public recognition in the form of time spent with executives is almost, as they say, priceless. Transactions took me to prison, relationships moved me forward,” he said. Incentive travel has always been more about inspiration than dollars given for work done.

Conference 98

Conference Travel Education Insurance 98

PCMA Convene

DECEMBER 29, 2017

Having said this, I would also like to teach at the university level someday, especially in central Europe, where there is a lack of event-management courses at public universities. In six years I’ve moved from the events-management to the event-marketing side, and I really hope to eventually end up in a creative-director position.

2018 76

2018 Conference Trade Shows Management 76

PCMA Convene

DECEMBER 7, 2018

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. Send emails that relate to the content they consumed while on your website. The marketing landscape is changing at such a rapid pace that we’re all operating in uncharted territory. More on Marketing.

Event Marketing 102

Event Marketing Marketing 2019 B2B 102

Eventmobi

APRIL 25, 2019

ROI is an indicator as to how much your meeting, event, or conference created value in relation to the cost and dictates financial success. They can’t impact the financial outcome of this year’s event, but reviewing them in tandem with your finances gives you a firm start on budgeting for next year. Financial Success. ROI Formula.

Financial 150

Financial Events Insurance Social Media 150

Bizzabo

NOVEMBER 30, 2018

B2B event marketing is just as important as B2C events. Not only do they bring people together who normally wouldn’t have a reason to otherwise, they also help build the interpersonal relationships that form the backbone of all successful organizations. Source: Wednesday Relations. Why B2B events? Most Popular Event Types.

B2B 70

B2B Trade Shows Food and Beverage Conference 70

Smart Meetings

OCTOBER 20, 2023

Don’t Neglect AI In DMA West’ s first general session, “Your Introduction to AI for Tourism & Hospitality,” Brian Matson, senior director of strategy and education of full-service tourism marketing agency TwoSix Digital , began with a story about the discovery of the early internet’s ability to connect people. “I

Education 98

Education Travel Tourism 2005 98

Eventtia

JANUARY 26, 2024

With multiple options available, it’s crucial to examine each solution’s strengths and shortcomings in relation to your company’s goals and needs. Eventtia provides one of the market’s most customizable event management platforms. What is Bizzabo? Cvent vs Bizzabo: What Are the Differences?

Event Management 62

Event Management Management Retail B2B 62

Planning Pod

JULY 9, 2021

The information provided in this article is based on what we have heard from prospects who have tried Aisle Planner and Honeybook, as well as information that those companies have provided through their websites, help portals and other public online applications like YouTube. Email Communications. Worksheets and Notes.

Food and Beverage 78

Food and Beverage Contracts Venues Management 78

Event Planning BluePrint

OCTOBER 4, 2022

It helps to know that the main difference between the two categories is that corporate events are typically business related, while social events are for individuals. . That means you will probably have to start with a flexible “proposed event date” and firm it up once you have taken other steps, like choosing the venue. #4 Decorators.

Corporate Events 48

Corporate Events Event Planning Sponsorships Speakers 48

SmartMeetings

JANUARY 25, 2021

1/1/20: Chief Marketing Officer and Executive Vice President of Public Affairs, Visit Anaheim. I took marketing courses, did some writing and started working on a venture capital summit for women. If you want to stay in the industry, the biggest growth area is virtual/hybrid event-related technology. Charles Harris.

Hospitality 105

Hospitality 2021 2020 Hotels 105

Capterra Event Management

OCTOBER 25, 2016

You’ve spent all of your money on decorations, catering, lighting, staff, event management software , and all other aesthetics of your event, but now you are left with a shoestring budget for marketing. Marketing doesn’t have to be an expensive venture, so long as you follow the right practices and engage the right outlets.

Marketing 40

Marketing Social Media Banking Advertising 40