Event Industry News

OCTOBER 21, 2022

In her capacity as CMO, McGrath will lead global corporate branding and product marketing initiatives, including market positioning, product strategy, public relations, social media, corporate communications, and demand generation. “We We are thrilled to welcome Laurie to our executive leadership team.

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PCMA Convene

JANUARY 8, 2024

Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Here are three that stood out: Offer a docent-led tour of the exhibit hall.

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ePly

MARCH 26, 2024

From charting initial logistics and operations to generating public excitement about your event, the items on an effective event plan checklist should reflect the specific needs and unique demands of the situation at hand. The relative complexity of these plans is reflected in the many different definitions of event planning as a practice.

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The Castle Group

JANUARY 31, 2023

Since one of ChatGPT’s uses is creating marketing and social media content, it’s worth learning more. How will AI change the Public Relations industry? Artificial Intelligence (AI) is poised to have a major impact on the Public Relations (PR) industry. For those of you who are asking, “wait, what is ChatGPT?”

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EventMB

MAY 26, 2022

Indian media platform Entracker published a speculative report in November 2021 that Airmeet was looking for investment and that the company valuation was now over $150 million, up from $50 million 14 months prior. The deal was signed in December and backed by investment firm 424 Capital. Eric Lochner will helm the new firm as CEO.

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The Castle Group

SEPTEMBER 19, 2022

Paris served as the host of GBH’s digital series “Keep it Social” about social media trends targeted at millennial and Gen-Z audiences. A North Carolina native, Paris is a graduate of the University of North Carolina at Chapel Hill where she studied media and journalism and global studies. Che Anderson. Sandy Lish.

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Eventinterface

APRIL 15, 2017

Jenkins and his firm are the recipients of the prestigious Gala Awards by Special Events Magazine for Best Event Produced for a Corporation - Budget $100,000 to $249,000 and Best Event Design - Budget $20,000. Affiliations and Memberships: Public Relations Society of America Accredited Member. Do not make assumptions.

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PCMA Convene

JANUARY 30, 2020

Be intentional about your word-of-mouth marketing by creating event features that are so unique, compelling, and special that your audience can’t help but talk about them on their social-media feeds or with their colleagues. Read about it at convn.org/WOM-effect.

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PCMA Convene

FEBRUARY 7, 2024

Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Whatever Media Group) 5. Whatever Media Group) 11. In-person experiences? Use show greeters. Hold peer-group discussions. Personalize surveys.

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PCMA Convene

DECEMBER 7, 2018

Send emails that relate to the content they consumed while on your website. Instead of just looking at a one-to-one approach, spend more time identifying and nurturing relationships with international multipliers — trade and professional organizations, media,, and other in-country industry representatives. More on Marketing.

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PCMA Convene

JANUARY 19, 2024

You can let users self-identify as attendees, exhibitors, media, etc. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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The MICE

JANUARY 15, 2024

The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm. Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you.

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Hubilo Blog

MARCH 7, 2022

Key services offered: Administration and Management Financial Administration and Accounting Fundraising and Outreach Member Services Recruiting & Retention Meetings and Events (Virtual and Hybrid) Government/Public Relations Awards Program Management Certification Program Management. Association Management Resources (AMR).

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PCMA Convene

JUNE 22, 2020

RELATED: 8 Steps for Marketing Your Virtual Event. We found that in-app forms provided an easy way to quickly transition an event prospect to a registered attendee, particularly within social media. Registration should be rethought.

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Eventmobi

APRIL 25, 2019

ROI is an indicator as to how much your meeting, event, or conference created value in relation to the cost and dictates financial success. They can’t impact the financial outcome of this year’s event, but reviewing them in tandem with your finances gives you a firm start on budgeting for next year. Financial Success. ROI Formula.

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Endless Events

NOVEMBER 2, 2021

As an event strategist, Deanna now focuses more on facilitating the front-of-house experience for attendees through moderating emceeing and public speaking, while providing clients some limited behind-the-scenes logistics support as well. ” “Those roles are very sales lead focused, but they have event-related work to it.

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Nunify

DECEMBER 12, 2021

Social Media strategies summit. Details: SMSS is a major social media conference that offers solutions and assists in reaching out to a specific audience and marketing decision-makers. A key factor for business firms’ survival, stability, and growth. 5th global public health conference 2022. Location: Online.

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Smart Meetings

JANUARY 26, 2023

The experiential investing firm owns 11 of the 38 properties on The Strip, including Caesars Palace Las Vegas, MGM Grand and the Venetian Resort Ls Vegas. The firm also has an investment in Fontainebleau Las Vegas. over the last decade while the percentage of retirees across the U.S. The latter stands at 40%.

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GEVME

MAY 15, 2020

In other words, knowing about the right software for event planners for running digital events is as essential and useful in the event industry as knowing how to manage a social media account to promote your business. This software application also serves as a central site to run any functions related to managing an event. Quiz-maker.

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Connect Your Meetings

JUNE 25, 2018

In response, Visit Baton Rouge, the city’s official tourism arm, teamed up with MESH, its newly hired public relations firm, creating a marketing program to tell visitors that Baton Rouge and its tourism industry, while shaken, was were open for and welcoming business.

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Bizzabo

JUNE 12, 2020

Miller Special Events, and other leading firms. Media, LLC. Media, LLC is a Brooklyn based marketing, branding, and events agency that specializes in creating strategic, one of a kind experiences for its clients. Media, LLC has the knowledge and experience needed to host an incredible event of any kind. Team Epiphany.

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Event Planning BluePrint

MAY 25, 2023

Building a network and creating awareness can be done without hiring an expensive PR firm. Share your knowledge generously through blog posts, social media, or speaking engagements. Seek media coverage : Reach out to writers, reporters, and popular bloggers in your local community.

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SmartMeetings

JULY 5, 2018

Many SMEs don’t have legal counsel or public relations teams, but if yours does you’ll want them to be present. Your communications team should consist of the CEO, in addition to executives from human resources, legal, public relations and marketing.

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Social Tables

OCTOBER 28, 2016

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. meetingsnet If you’re looking for thought-provoking articles and news related to all things meetings and events, look no further than MeetingsNet’s Twitter.

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Hubilo Blog

APRIL 18, 2019

Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. What are the different aspects of event planning and execution where Social Media can come handy? Nick Borelli. Announcing. Attracting. Anticipation.

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Plan Your Meetings

SEPTEMBER 30, 2019

Offer new strategies for coping with office politics and competition from other firms. RELATED STORY: Switching gears: Making a change mid-career. Increased competition to your firm from other firms trying to take over your market share. Increased media exposure or public speaking requirements.

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Event Industry News

OCTOBER 23, 2019

Together, we have the wisdom and perspectives to share with startups, companies that need to pivot, innovators looking for partners, successful firms seeking opportunities, and junior staff needing to be brought up to speed. You will leave the Event Tech Master Class: Blueprint for U.S. What we will cover: List of U.S.

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PCMA Convene

DECEMBER 2, 2019

Nicolaidis reached out to international associations, events, and publications to develop partnerships and promote the IDP among key influencers in top markets. IBIE’s strategy also included exhibiting at five international baking industry trade events in Germany, Japan, Mexico, Brazil, and Singapore. Learn more about IBIE 2019 at ibie2019.com.

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Event Marketer

DECEMBER 13, 2021

Because, as Probst puts it, “Trends will fade but these meanings will endure because our quest for meaning is a lot more profound than our next social media post.” . The 2021 Edelman Trust Barometer shows that trust in leaders, societal institutions and the media is at a record low. We seek a source of truth.

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Hubilo Blog

FEBRUARY 25, 2020

The book has influenced many companies, ad agencies, design firms, and consultancies, which have adopted a cultural approach to branding. Brain is CEO of Brain Tracy International, a company that specializes in training and development of Business roles like sales and marketing and related organizations. Where to Find him?

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Hubilo Blog

FEBRUARY 25, 2020

The book has influenced many companies, ad agencies, design firms, and consultancies, which have adopted a cultural approach to branding. Brain is CEO of Brain Tracy International, a company that specializes in training and development of Business roles like sales and marketing and related organizations. Where to Find him?

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All Seated

JUNE 9, 2020

Shannon Tarrant of WeddingVenueMap.com disputes this notion, saying, “I’m a firm believer that every type of wedding has always been a part of the industry. Make sure to describe what this service is and how it is tailored for a smaller guest count, show some photos that ‘read’ small, and start marketing on social media outlets.

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Event Leadership Institute

FEBRUARY 19, 2021

The Event Leadership Institute asked meeting and event professionals to reflect on what this time of year means to them and how it relates to the industry. It is important for me to represent myself, my people, and my firm in a way that is beneficial to all and that moves us forward as a country on racial equality and justice.

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Planning Pod

FEBRUARY 8, 2017

“The crux of this problem is getting the balance right,” says Chris Englund, managing partner of Hungary-based event security firm C2-Training and Consulting. The event security plan should also include a crisis communication plan that outlines how you will communicate with attendees and the general public if disaster does strike.

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Bizzabo

NOVEMBER 30, 2018

The goal of any great conference is to organize a group of people with a related interest and provide them with helpful information on topics they care about. Source: Wednesday Relations. Trade shows and expos aim to present new products and services from a variety of related brands in a professional manner. Conferences.

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All Seated

OCTOBER 10, 2019

It falls right in line with public relations, which is naturally built upon relationships. In essence, your brand should shine from any channel that can reach your ideal client — from your social media profile to your product packaging to the press that makes up your portfolio. Determine what you want from your new brand.

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PCMA Convene

NOVEMBER 30, 2018

For instance, we want to ensure that the market is large enough for the event we envision, that we have a clear competitive differentiator, that we have champions — partners, associations, media, board members, etc. Britton Jones, Chairman and CEO, NXT Events Media Group. Sharon Enright, President and COO, NXT Events Media Group.

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