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Powering up: Important PR Tips for Energy Industry Innovators & Startups

The Castle Group

While their technology may vary widely — some tap the sun, others the wind, and still others are making advances in transmitting or storing energy in batteries — these startups share one important business challenge: communicating and promoting the world-changing potential of their new technology.

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2024 Trends in PR, Events, Crisis, Public Affairs, and Social Media from Castle’s Experts

The Castle Group

Looking Ahead – 2024 Communications Landscape We have turned the page on 2023, and with a few months of 2024 behind us, our public relations , events , crisis communications , public affairs , and social media experts shared their insights on 2024 trends that are here to stay. Here’s what they had to say: 1.

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Marketing Your Event During COVID-19

PCMA Convene

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. Use the power of social influence.

Marketing 141
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What Is Integrated Marketing Communications? Definition, Strategy, & Examples

The Castle Group

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Global SaaS marketing executive Laurie McGrath joins Ungerboeck as chief marketing officer

Event Industry News

is delighted to announce that software and technology marketing veteran Laurie McGrath has joined the company as its new chief marketing officer (CMO). McGrath brings over 25 years of marketing, branding, and communication experience to the role as well as a deep knowledge of SaaS technology GTM strategy.

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Event Tech Hit by the Perfect Storm

EventMB

Event tech leaders have publicly shared their frustration at the current market conditions. “ Cvent, event tech’s largest player, went public for a second time in November 2021 with its shares priced at $10. It announced an initial public offering in February 2021 with shares priced at $50 — they are now worth less than $12.

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The Complete Event Organizer’s Checklist 

ePly

So before you can detail all that must be done on your event checklist, you must fully understand why you are doing it and clearly communicate those objectives to your team members and other key stakeholders. The relative complexity of these plans is reflected in the many different definitions of event planning as a practice.