Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers.

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2024 Social Media 2022 Entertainment 105

Canadian Special Events

NOVEMBER 14, 2023

With the aim to unite globally under the same roof in the name of improving their energy future, hosting the summit in Calgary, a city rooted in the oil and gas industry, was step one of the disruption strategy. The breakout sessions were held at the historic log cabin directly beside the main venue.

2022 94

2022 Food and Beverage Entertainment Speakers 94

Event Marketer

SEPTEMBER 28, 2021

As Mark Radford, executive account manager at The Taylor Group puts it, “Don’t wait for an old strategy to work again. Consumer demand, and our own excitement, around building live, in-person experiences has never been higher,” says Gabe Banner, svp-brand experience at United Entertainment Group. Don’t worry about being temporary.”.

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2021 Entertainment 2020 Event Marketing 139

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 88

Marketing Sports Hospitality Tourism 88

Event Marketer

DECEMBER 11, 2023

In this new era of beauty, the community makes the rules, creators reign supreme, a robust DEI&B strategy is non-negotiable and transparency is paramount. shop in Los Angeles and created a branded drive-thru sampling experience and pop-up environment for 300 influencers to promote the new Eaze Drop Blur and Smooth Tint Stick products.

2023 100

2023 Financial Marketing Events 100

Eventmobi

MAY 2, 2023

What programming do they want to see? Empower Speakers With Hot Topics Much of the success of your conference hinges on the speakers, hosts, and entertainers who run sessions at your events. Through your event app , social media pages, or email list, ask attendees: What are they looking forward to? What topics are they interested in?

Speakers 195

Speakers Tech Social Media Events 195

Event Marketer

OCTOBER 16, 2023

ETERNAL LOYALTY (PROGRAMS) Liquid Death arrived at festivals like EDC and Lollapalooza with the Liquid Death Country Club, beckoning attendees in with an eerie golf club-inspired pop-up featuring an entrance flanked by Grim Reaper statues. Agency: G7 Entertainment Marketing) 3. PRODUCT-THEMED MIXTAPES Liquid I.V. Pringles) 2.

Sponsorships 114

Sponsorships Apparel Entertainment Transportation 114

Event Marketer

OCTOBER 23, 2023

” –Sophia Dennis, Head of Programming and Brand Strategy, Beautycon Performer, model and former “Drag Race” contestant Plastique delivered an on-stage masterclass. A virtual component was also part of the strategy. With new ownership under Essence Ventures, Beautycon moved from the L.A. More on that later.)

2023 111

2023 2024 Fashion Speakers 111

TicketBud

OCTOBER 4, 2023

Are you raising funds for a cause, celebrating a milestone, or launching a product? Pre-Planning: 4-6 Months Before the Event Before diving into the details, it’s crucial to have a clear understanding of your event’s purpose and objectives. Ask yourself what you aim to achieve with this event.

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78

Smart Meetings

OCTOBER 13, 2023

He previously served as vice president of venue management and entertainment operations for Caesars Entertainment Las Vegas. Jitter Garcia Jitter Garcia Entire Productions welcomes Garcia as their new vice president of operations. Alongside McNeil, Hildebrand is promoted to vice president, campaigns & political strategy.

Hotels 105

Hotels Hospitality Tourism Entertainment 105

GEVME

JULY 28, 2021

The pandemic had forced the companies to re-evaluate their strategies and adapt to new restrictions set by local authorities. A virtual conference typically runs for multiple days, has keynote speaker sessions, live entertainment, educational sessions, product demos, product training, panel discussions, and more.

Conference 254

Conference Speakers Entertainment Education 254

SpotMe Blog

JUNE 13, 2023

They can also coordinate things like catering, A/V equipment, and entertainment. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations. Get our comprehensive list of event production companies.

Event Management 130

Event Management 2023 Management Healthcare 130

Event Marketer

SEPTEMBER 20, 2021

Driving consumer retention is baked into the sampling strategy. Every activation will offer free samples of Idahoan’s top products including Buttery Homestyle, Four Cheese and Loaded Baked Mashed Potatoes. More on Sampling: Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Program.

Retail 105

Retail Advertising 2022 Sports 105

Event Marketer

DECEMBER 11, 2023

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. The focal point was a sequined, millennial pink glow-up bar where attendees could check out products and snag freebies.

Sports 114

Sports Sponsorships Wireless 2023 114

Event Marketer

OCTOBER 4, 2022

Explore More Fandom Strategies: Five Emerging Experiential Trends Spotted at San Diego Comic-Con. Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. Agency: Creative Riff.

Fashion 88

Fashion Retail Entertainment Social Media 88

Eventmobi

FEBRUARY 3, 2021

And it’s just as crucial to follow vaccine rollout plans — as well as unforeseen delays in production levels. There are various strategies for connecting virtual participants online, but these exchanges may feel a little more forced than chance meetings that happen organically at informal cocktail hours. Budget Limitations.

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Speakers 2021 Sponsorships Events 248

Event Industry News

JUNE 8, 2022

But, getting attendees to your virtual production is only half the battle. In this article, we are sharing our most successful attendee engagement ideas and strategies. Try these five strategies to improve audience engagement. #1: Events that give early access to a product or service will attract and engage your audience.

Social Media 121

Social Media Speakers 2020 Entertainment 121

PCMA Convene

FEBRUARY 7, 2024

The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. Offer executive programming. Offer young professionals programming. Marketing? Offer private meeting rooms at your show.

Trade Shows 116

Trade Shows 2024 Consulting Social Media 116

Event Marketer

MARCH 23, 2022

From the art installations, to the touchless tech, to the entertainment to the oh so many opportunities to get a tattoo, here’s a breakdown of how top brands cowboyed up in ATX. Agencies: Live Nation, Catalina Productions, AgenC). And at SXSW 2022, the substance was again fuel for an out-of-box experiential program.

2022 128

2022 Entertainment Tech 2001 128

Smart Meetings

JULY 21, 2023

Following the ever-changing trends of the event production industry This summer marks the 30th year event and entertainment production company Empire has been putting on live events across six continents. Did we sell X percent more product? Did we get 50% more buy-in on a strategy? Founded by J.B. Or the KPIs?

Entertainment 98

Entertainment Technology Events Fashion 98

Smart Meetings

MARCH 29, 2024

I came back with four essential questions to ask at the end of each program that could aid in making the next one better. The guides on this journey were part of Body & Brain Wellness , one of the offerings included in the Caesars Entertainment Wellness Menu. A Desert Wellness Oasis First, let’s set the scene.

Entertainment 105

Entertainment Events Hospitality Education 105

Velvet Chainsaw

JANUARY 12, 2018

My last post identified four main areas associations should consider when reimagining their conference program for future audiences: Engagement and Community Strategy (which we covered in the previous post ). For conferences, the entire conference experience is the product. Here are some UXD strategies to ponder.

Healthcare 248

Healthcare Conference Education Fashion 248

Nunify

FEBRUARY 16, 2024

Activities : Music concerts, dance displays, theater productions, Art displays, craft demonstrations, workshops, traditional foods and community gatherings. User conferences Theme: Bringing users of a specific product or service to engage with products, learn best practices, future roadmap, feedback and community building.

2024 52

2024 B2B Trade Shows Education 52

Smart Meetings

JUNE 2, 2022

Like every one of us who somehow found their way into the meeting and event industry lightyears before the fundamentals of our work were formatted into curriculum-based certification and undergraduate programs, I was on my own to determine how to utilize my skills and learnings to best support clients. Industry-Specific, Leadership Focused.

Meetings 98

Meetings Entertainment Education Sustainability 98

Attendease

FEBRUARY 13, 2024

Decorations, music, entertainment, photo booths, contests, and food can all match the time period. Teams return with enhanced capabilities that improve productivity and job satisfaction. Competitors program robots with capabilities like speed, dexterity, motion planning, and environmental sensing.

Event Ideas 195

Event Ideas Food and Beverage Events Speakers 195

GEVME

MAY 14, 2018

Still, before breathing a sigh of relief, you should understand that the demands and tastes of corporate staff change, which leads to the evolution of new incentive travel programs. Stressful projects, challenging product testing, a new release looming around the corner…the list goes on and on. Use “local” entertainment.

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Travel Insurance Negotiating Entertainment 232

Eventmobi

OCTOBER 24, 2023

Think of it as the guide that keeps everyone—from the caterers to the tech crew, speakers to entertainers—aligned and informed. Programming agenda: A brief layout of the day’s events. For example, you might be planning to introduce a new product–or hosting an annual training event. This one’s a no-brainer.

Speakers 195

Speakers Tech Events Venues 195

Cvent: Event Marketing

AUGUST 9, 2018

Creating an event strategy isn’t easy. Align Company Goals and Event Strategy. If you want to grow revenue, your event should be centered around your product. There are a few things you have to understand before you can build out your event strategy. Company Goals. A few common goals could be: Grow Revenue. Build Brand.

Trade Shows 145

Trade Shows Technology Entertainment Events 145

Social Tables

NOVEMBER 2, 2023

Special event pricing is especially crucial since events such as weddings, corporate functions, and other unique occasions often require a custom pricing strategy to meet the client’s expectations and budget. Tiered Pricing Tiered pricing is another pricing strategy that can be effective for special events.

Corporate Events 78

Corporate Events Venues Hotels Food and Beverage 78

Event Marketer

DECEMBER 1, 2021

Join us for a quick overview of fives ways to incorporate Cameo into your experiential programming. More Personalization Strategies: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. The strategy could even be further personalized, depending on a brand’s target and budget (Agencies: GDX Studios, Two Nil).

Retail 109

Retail Social Media 2022 Sports 109

Eventmobi

MAY 18, 2020

Evaluating Overhead: How much product were we storing to use in the future? I have implemented a new scheduling program. Las Vegas is dedicated to paving the way when it comes to reopening strategies and safety precautions for hotels and meeting facilities. ” Daniel Davisson, Davisson Entertainment, Phoenix, AZ.

Entertainment 397

Entertainment Hotels Venues Retail 397

GEVME

APRIL 25, 2018

Whether it’s a celebration of your marketing team’s achievements, a new product launch, or taking one hundred team members on an incentive trip to Buenos Aires, all of these wonderful events can be considered corporate events. Recognise team/individual achievements (appreciation events, product launches, and incentive trips).

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

Event Marketer

JUNE 19, 2023

When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it. The program included all of the traditional FYC (For Your Consideration) Emmy touchpoints, including official screenings, panels and receptions.

Entertainment 90

Entertainment Events Event Marketing Marketing 90

Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. “The

Fashion 78

Fashion Social Media Financial Entertainment 78

The Castle Group

SEPTEMBER 26, 2023

Imagine this scenario: you’ve been tasked to organize a user group conference , sales incentive program , product launch , corporate retreat, annual fundraiser, or fill in the blank here. then a production company may be the better choice. If your event needs are strictly technical (i.e., Why hire an event management company?

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Social Tables

JANUARY 27, 2021

It provides inspiration for meeting and event programs and showcases the latest in event planning technology and strategy. Contact Us: hello@socialtables.com +1 (877) 973-2863 Request Pricing ? While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum.

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2021 Event Planning Conference 2020 193

Eventmobi

JULY 13, 2022

In this article, we will explore 5 digital strategies you can use to increase your event revenue irrespective of your team size or budget. After your event ends, the conference app can serve as a persistent digital home for member networking, industry education and entertainment.

Sponsorships 195

Sponsorships Event Apps Speakers Education 195