Nunify

DECEMBER 8, 2021

So can virtual events become an essential part of your B2B Marketing strategies ? Either way, the virtual aspect will be an important part of marketing strategies in 2022 and going forward. Vendors get to showcase products and services and offer solutions to help enterprises overcome any challenges they might be facing.

B2B 52

B2B Marketing 2022 Event Marketing 52

Expo Pass

NOVEMBER 14, 2023

The knowledge gained from these mini-experiments empowers you to fine-tune your overall marketing strategy. By actively engaging with your attendees in these unique settings, you show them that their opinions truly matter, fostering a profound sense of appreciation and recognition. Launch a new product. Create a buzz.

Social Media 78

Social Media Advertising Transportation Marketing 78

Eventtia

AUGUST 12, 2022

Industry experts say that influencer marketing is the key ingredient needed to boost sales and drive traffic to events this year. Influencer marketing is a form of marketing where a company forms a partnership with an influential industry expert to increase brand exposure online and offline. What is influencer marketing?

Marketing 62

Marketing Social Media Events Advertising 62

Nunify

DECEMBER 8, 2021

Either way, the virtual aspect will be an important part of marketing strategies in 2022 and going forward. Don’t believe us, let these numbers do the talking: 63% of marketers are of the opinion that they will continue to conduct “the same number or more” virtual events in 2022. Understanding B2B Event Marketing.

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B2B 2022 Marketing Event Marketing 52

Smart Meetings

AUGUST 17, 2022

To survive pandemic-related disruptions in the midst of a turbulent economy, associations have to incorporate constructive feedback from stakeholders about the quality of their meetings product. These practices are a product of insight obtained from both external research and interactions with senior organizational leaders.

Meetings 98

Meetings Consulting Social Media Meeting Planning 98

Management Events

APRIL 1, 2024

At Management Events, we train our team to be excellent communicators, ensuring that every interaction is meaningful and productive. Personalizing Your Approach Every client is unique, and a one-size-fits-all strategy rarely works in establishing a strong rapport.

Management 40

Management Education Events Meetings 40

Event Industry News

AUGUST 17, 2020

This approach helps corporate brands to: Gain a holistic understanding of their audience Ideate and design user-focused live, digital and hybrid experiences Implement engagement solutions that meet their needs and strategy. © by MCI methodology is a tailored engagement strategy, and management solutions with a clear milestones, R.O.I.

Consulting 80

Consulting Tech Marketing Meetings 80

GEVME

APRIL 18, 2021

Similarly, if you have a product, you can explain this product by hosting a virtual event and explaining this product to audiences worldwide. You can speak about the tips and tricks of using your product, instruct how it has to be used and address the most common questions about the product.

Social Media 156

Social Media Speakers Travel Events 156

Endless Events

MARCH 9, 2021

As an event strategist, she talked to Sarah about the importance of engagement strategies for virtual events as well as their monetization. Engagement Strategies For Virtual Events: We Have To Do Better! Liz starts the conversation about engagement strategies for virtual events by saying we need to raise the bar.

2020 133

2020 2010 2011 Events 133

Master the Event

FEBRUARY 9, 2024

I know I’m not the first to say this, and I surely won’t be the last, but speaking from personal experience (and in this very humble opinion), truer words have not been spoken. First and foremost, conference planners are supposed to be the expert decision maker in all things planning. Next in line, recognize and design the strategy.

Conference Planning 40

Conference Planning Conference Negotiating Education 40

Management Events

APRIL 10, 2024

Effective Communication Strategies Clear and consistent communication is the cornerstone of any successful relationship. Providing Value Beyond the Sale One of the most effective ways to build relationships with leads is to offer value that extends beyond the products or services you’re selling.

Social Media 40

Social Media Management Marketing Events 40

GEVME

AUGUST 27, 2019

What PR strategy for an event should you create? Implement strategies for effecting change, controlling that change, and helping people to adapt to the change. PR strategy. A PR strategy will help you organise your PR activities and make strategic decisions around the best way to communicate. . Let’s find out. What is PR?

Social Media 120

Social Media Events Advertising Speakers 120

Eventtia

OCTOBER 20, 2023

Whether deciding on the venue, entertainment, catering, or marketing strategy, knowing the budget constraints and allocations can guide decisions, ensuring that all arrangements are cohesive and within the set financial boundaries. Similarly, a previously available service or product might become scarce, requiring a vendor change or strategy.

Financial 117

Financial Negotiating Entertainment Retail 117

Event Marketer

MARCH 22, 2024

At the booth’s information desk, attendees could pick up stickers to wear with phrases and icons that spoke to them, such as “This Barbie is fixing health care,” “Medically opinionated,” “First-timer, I’m new here” and “0% paper, 100% digital.” Think pink—that’s the strategy Atera chose to differentiate its booth from cool-toned competitors.

Trade Shows 96

Trade Shows Hospitality 2024 Technology 96

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. In this blog, I’ll outline five strategies to boost event engagement. Your event marketing strategy is no exception. Giving away free Apple products used to be exciting and engaging. It’s also an ineffective way to get a dynamic depth of opinions.

Social Media 167

Social Media Marketing 2014 Speakers 167

The Castle Group

NOVEMBER 7, 2023

It is often embedded into communications strategies to build leaders into recognized experts on topics related to their field. Thought leaders are experts on a particular subject or within a specific industry. This analysis can help differentiate your strategy and assess your current position in the landscape.

Social Media 52

Social Media Consulting Marketing Speakers 52

Eventtia

MARCH 21, 2023

Also, we’ll discuss practical strategies to communicate with and foster brand loyalty during your events. You can organize workshops around topics related to your product or service, industry trends, or other areas of interest for your audience. You can conduct workshops in person or virtually.

Events 48

Events B2B Meetings Event Apps 48

SpotMe Blog

FEBRUARY 23, 2023

Our event experts who’ve helped thousands of leading businesses in the professional services and life science industry to build 10,000,000+ event relationships in the past 20+ years know what it takes to do a thorough event brief. That way, you can get their opinions on how it unfolded and what went well or not so well.

Events 130

Events Meetings Sponsorships Management 130

Event Marketer

DECEMBER 13, 2021

In the following excerpt, Probst explains how brand purpose isn’t a one-size-fits-all strategy—it only works for companies that can authentically back up their positioning—and how brands driven by a higher mission are aligning with modern consumers’ values. CHAPTER 6: FREE AGENCY AND ACTIVISM . CASE STUDY: Patagonia.

Advertising 104

Advertising Social Media 2016 Marketing 104

SpotMe Blog

AUGUST 16, 2023

Ensure site teams are on the same page Site teams must understand a lot of information about a protocol, including patient recruitment strategies, inclusion and exclusion criteria, visit procedures, lab procedures, adverse events reporting, etc. The work you put in will pay off through increased productivity, cooperation, and results.

Meeting Planning 130

Meeting Planning Meetings Event Technology Technology 130

Endless Events

NOVEMBER 23, 2020

As a production company, we get a lot of questions about virtual attendee engagement. Particularly about how to come up with strategies that make attendees happy and eager for more, both during and after the fact. Keep reading to find out the most creative and unique strategies to drive virtual attendee engagement!

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Entertainment Social Media Event Apps Event Tech 143

Conference Care

MARCH 8, 2023

In my opinion, thankfully not – and I’m not alone in my assessment. But, by being first to market with a unique product, there is greater value to us. By bringing the principles of sustainability into their strategy you gain the ability to reach new markets and consumers. But does it really have to be one or the other?

Sustainability 52

Sustainability Consulting Tourism Hotels 52

Guidebook

MARCH 6, 2024

We’ll delve into innovative strategies to extend the life of your event, keeping attendees engaged and transforming them into active participants in your brand’s story. This can be used for future event planning and marketing strategies. Responding to this feedback shows attendees that their opinions are valued.

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Nunify

AUGUST 24, 2022

Establish you as an expert in the field. You can conduct expert interviews, do a Q&A, and conduct workshops, all in the comfort of your home. Webinars build that awareness by displaying the team’s expertise and benefits of products/services. 3) Establish yourself as an expert in the field. Conclusion. Talk to us.

Social Media 52

Social Media Advertising 2022 Marketing 52

Endless Events

OCTOBER 25, 2022

Without event branding, your attendees won’t learn anything about your business or products — which would waste time and money, wouldn’t it? Let’s look at how event planning works and our ten expert tips to do it right. Event branding blends the vibe of your event with your business’s products, services, and goals.

Social Media 77

Social Media Event Planning Negotiating Events 77

Management Events

FEBRUARY 28, 2023

This includes rollout in production, digital strategy, and application. These are particularly important in Proximus as we are expanding our offerings into an ecosystem, moving beyond just telco services and products. For example, if you have a level two or three cloud, we have a strategy for partnering with a hyper-scaler.

Government 52

Government B2C Technology B2B 52

Eventtia

OCTOBER 19, 2022

In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. Distributing discounts is a marketing strategy. Regardless of what product or service you’re selling, professional marketers have used it for years as their secret weapon.

Marketing 62

Marketing Speakers Social Media Events 62

Bizzabo

DECEMBER 22, 2020

Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond. The KickStart conference provides a venue for important thought leaders from the digital infrastructure industry and the ecosystem, to share trends, opinions, and ideas?.

2021 79

2021 Conference Insurance Education 79

GEVME

JULY 30, 2018

Bringing people to the venue is obviously a cornerstone of any event experience, but it’s critical to understand that people shape their opinions about an event based on what they experience onsite rather than on how easy it was to register. Given the expected number of attendees, will you be able to cater to the needs of everyone?

Event Tech 197

Event Tech Tech Technology Event Apps 197

Eventtia

MAY 16, 2022

Launching a new product is a momentous occasion for any company. You’ve spent months fine-tuning prototypes, the launch strategy and the product road map. You want to get people excited about your product. And you want to educate them on what the product is and why it was made, making it clear what problem it solves.

Event Planning 62

Event Planning Social Media Events Education 62

Event Planning BluePrint

OCTOBER 15, 2019

In our opinion, you have to have a ton of value to begin with in order for this to work and this is not a good strategy for new event planners. 3 Know Your Client – Offering services to anyone and everyone is a business strategy that often gets you nowhere – fast. Why do this? This alone will attract more clients.

2013 97

2013 Advertising Event Planning Events 97

GEVME

AUGUST 8, 2019

This is a serious mistake since group events become an effective tool for connecting people for direct sales, the ability to use the opinions of groups; the strength of their dynamics are quite important. . These and more interesting and creative brand activation examples are available for review from our experienced experts.

Marketing 136

Marketing Entertainment Event Marketing Meetings 136

Bizzabo

FEBRUARY 7, 2019

Aligning your brand with reputable and established experts helps your audience associate you with one another. A thought leader is a person or brand who is an expert in a field. More often than not, a panel of experts will participate and share their opinions or research. What is a thought leadership event?

Event Ideas 64

Event Ideas Events Social Media Consulting 64

Nunify

JANUARY 14, 2022

Creating engagement (45.3%) Improving brand awareness (18.9%) Influencing indirect product sales (13.7%) Capturing first-party data (1.6%) Generating revenue (7.9%). Content formats that work best are: Thought leadership Research and insights Client opinion Product or service specific knowledge. Drive At-event Interaction.

Social Media 52

Social Media Event Apps Advertising Speakers 52

GEVME

MARCH 26, 2019

The importance of integrating education into your event strategy. Goals, communication channels, and the merits of event marketing strategy overlap with education and can provide good examples of events in the framework of marketing policy. Many speakers are experts in their subjects and may be good mentors and coaches.

Education 136

Education Event Marketing Marketing Events 136

Master the Event

APRIL 5, 2022

I know I’m not the first to say this, and I surely won’t be the last, but speaking from personal experience (and in this very humble opinion), truer words have not been spoken. First and foremost, conference planners are supposed to be the expert decision maker in all things planning. Next in line, recognize and design the strategy.

Conference Planning 40

Conference Planning Conference Negotiating Education 40

Endless Events

OCTOBER 19, 2018

That’s right – by reading insights shared by industry experts on their blogs, of course! You see, we’re the Einsteins of Events for AV and event production. You’ll find helpful info on a range of topics from staging inspiration and productivity advice through to real-world assistance in getting the most out of your AV contracts.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133