Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 79

Sports Sponsorships 2023 Social Media 79

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. I haven’t really tried any of these products yet, but I’m open.’

Sponsorships 82

Sponsorships Sports Social Media Marketing 82

Event Marketer

JULY 31, 2023

The charm of British tradition is what keeps consumers there–and still coming–after the finals each day, a strategy that helps the property attract new fans to the Wimbledon brand and creates engagement opportunities for longtime brand partners like IBM, Stella Artois, Ralph Lauren, Babolat, American Express, and Barclays.

Sponsorships 86

Sponsorships Sports Social Media Marketing 86

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. Empathy is a skillset. ” -Miri Rodriguez, Microsoft.

Marketing 124

Marketing Food and Beverage Sponsorships Tech 124

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The product is more than a prop, and can legitimately make calls, send texts, play music, stream video and, naturally, also serves as a fog machine. No hang-ups here.

Wireless 66

Wireless Airlines Retail Travel 66

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. They’re even creating entire festivals around the concept (hello, sponsorship opportunity). So, ready to skip the hangover?

Food and Beverage 119

Food and Beverage Sponsorships Events Consulting 119

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. billion mobile AR user devices worldwide. Partners: Disguise; Meptik.

Fashion 105

Fashion 2023 Sponsorships Technology 105

Event Marketer

JUNE 29, 2022

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations.

Sponsorships 124

Sponsorships Travel Marketing Event Marketing 124

Eventmobi

SEPTEMBER 24, 2019

It was an exceptionally busy and productive week with business firmly on the agenda. It’s the easiest way to meet decision-makers with real buying power, in one of the biggest meetings markets in the world. Experiential Learning. IMEX America places a lot of emphasis on the whole world of experiential activity.

Trade Shows 150

Trade Shows Education Sponsorships Hospitality 150

Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. To capitalize on that momentum this year, Complex delivered ComplexLand 2.0.

Apparel 102

Apparel Sponsorships Retail Social Media 102

Event Marketer

DECEMBER 19, 2022

But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse. Gift wrapping stations, djs, talent appearances and activations unique to each location were all part of the experience.

Airlines 83

Airlines Sponsorships 2022 Marketing 83

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Stova

JUNE 22, 2023

Or they can engage actively. Strategies for engaging the audience as participants include: Fun Activations Who doesn’t love Lego? For example, Skift reports the Experiential Marketing Summit 2023 hosted a Brick Building Activation Challenge on the show floor. Wow with broadcast-quality production.

2023 52

2023 Social Media Sponsorships Entertainment 52

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Get our comprehensive list of event production companies.

Event Management 130

Event Management 2023 Management Healthcare 130

Event Marketer

JANUARY 3, 2024

There’s a role for experiential but what is it? Often brands come to us with big expectations on a limited budget wanting their activation to drive awareness through conversion. Do they evaluate it as marketing spend? And valuations, in-depth understanding of their marketing assets. Is it awareness?

2024 56

2024 Sustainability Marketing Hospitality 56

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go?

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Netflix is the gold standard in video-streaming and its ambitious content strategy should help it keep its position at the top of the field for years to come.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Event Industry News

SEPTEMBER 25, 2020

From the Fields will now provide a fully-integrated offering to brands and events that includes curation of music and arts, partnerships and activations, marketing and ticketing. I’ll be steering the partnership strategy for Kendal Calling and Bluedot as well as working with external clients. fromthefields.co.uk ?.

2021 53

2021 Sponsorships Entertainment Marketing 53

Event Industry News

OCTOBER 31, 2018

Event industry expert and entrepreneur David Walley announces an investment in BluePeg, a brand partnership agency that specialises in music and festival partnerships in the UK and Europe, as part of a move to create an integrated event business for the European market.

Sponsorships 58

Sponsorships Marketing Management Events 58

Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

2021 102

2021 Wireless Sponsorships 2018 102

Eventbase

JUNE 27, 2019

Experiential marketing. Guests at the Bleed for the Throne activation at SXSW 2019 are immersed in a hall of light and sound as they enter ( Source ). Guests at the Bleed for the Throne activation at SXSW 2019 are immersed in a hall of light and sound as they enter ( Source ). We think so. And it makes sense.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

SpotMe Blog

MAY 31, 2023

They should be an integral part of your outreach and engagement strategy. Experiential learning Attending an in-person conference or congress gives you a chance to immerse yourself in the content. Casual conversations, chance meetings, and unplanned activities expose you to new ideas and help you stumble upon valuable discoveries.

2023 130

2023 Technology Event Apps Social Media 130

Event Industry News

OCTOBER 4, 2018

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. and GMR Marketing, enabling us to spot the latest trends, use the best expertise and move at speed. www.tro.com.

Automotive 75

Automotive B2C 2008 Sponsorships 75

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. A full-capacity crowd of around 3,000 experienced the show. Agency EA broke it down for Convene.

Marketing 74

Marketing 2019 B2B Advertising 74

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 112

Marketing Fashion Education Apparel 112

PCMA Convene

APRIL 6, 2020

Encore Global Production Group’s senior producer, Chani Mintz (from left), and vice president creative strategy, Jamey Gallagher, us the 2019 SALT Conference as a case study in doing an experiential virtual event. Unlocking Opportunities: Create Value with Virtual Event Sponsorships. Some also have apps.

Sponsorships 93

Sponsorships Social Media 2019 Speakers 93

Event Industry News

MARCH 7, 2019

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Whether it’s for insight, strategy, advertising, branding, live events, or more. Case Study: Nippon Airways.

Airlines 63

Airlines Social Media Retail Automotive 63

Hubilo Blog

MARCH 7, 2020

Helen’s marketing and events career span of over 20 years. She offers value knowledge of productivity, public speaking, and personal branding tips. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. Kate runs “Patay Consulting” as Chief Strategy Officer.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Industry News

APRIL 4, 2019

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. We also have special expertise with experiential technology, public events, exhibits, broadcast design and moving image.

2002 70

2002 2015 2003 2005 70

SmartMeetings

MARCH 3, 2021

Exercises to build your omnichannel production muscles. But if predictions of a permanent hybrid AC (after Covid) world are true, then you might want to start bulking up your virtual meeting production skills right now. How do you know how much to pay for the platform and production time to make your event robust? Coach Harvey.

Meetings 70

Meetings Sponsorships Consulting Marketing 70

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. For marketers, this is a must-attend conference.

Entertainment 71

Entertainment Retail Education Sports 71

Event Marketer

JANUARY 3, 2024

So whether there’s an official sponsorship component or not, making sure that we really understand what those partners also need to get out of this experience. Then after the activation wraps, we receive questions from our clients that are harder to ask our teams after the fact.

2024 56

2024 2023 Sustainability Event Marketing 56

Bizzabo

FEBRUARY 5, 2019

Every year, over 1,000 marketers, SEOs, agencies, consultants and executives converge on Seattle for MozCon. This three-day event is the experiential flagship of Moz —one of the world's leading providers of search engine optimization (SEO) software. I fell in love with the team, the product, and the community.

Speakers 55

Speakers Sponsorships 2019 Conference 55

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. This allowed IBM to get their brand in front of a large audience and showcase their products.

Speakers 56

Speakers B2B 2019 Technology 56

Bizzabo

FEBRUARY 4, 2019

This event marketing tactic has become increasingly popular as a go-to solution and has the potential to elevate a company’s overall event strategy. Below is an in-depth breakdown of the event roadshow process to help you devise a game plan that aligns with all of your goals, resulting in unforgettable event marketing campaign.

2019 55

2019 Social Media Travel Speakers 55

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Pops is quite active on twitter as well Nir Eyal Who is he? Nir is an expert on product marketing and development. Seth Godin Who is he? What is he known for?

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Pops is quite active on twitter as well Nir Eyal Who is he? Nir is an expert on product marketing and development. Seth Godin Who is he? What is he known for?

Speakers 98

Speakers Healthcare Consulting Financial 98