Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 104

Sponsorships Food and Beverage Sports 2021 104

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3. D’ussé Cognac) 7.

Sponsorships 114

Sponsorships Apparel Entertainment Transportation 114

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Users had a full selection of team jerseys, colors and graphics to choose from, and naturally, the option to share the final product on social. We all think our pets are the best in the world—and we’re all right.

Sponsorships 78

Sponsorships Retail Sports Social Media 78

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 81

Sports Sponsorships 2023 Social Media 81

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. I haven’t really tried any of these products yet, but I’m open.’

Sponsorships 84

Sponsorships Sports Social Media Marketing 84

Event Marketer

JULY 31, 2023

The charm of British tradition is what keeps consumers there–and still coming–after the finals each day, a strategy that helps the property attract new fans to the Wimbledon brand and creates engagement opportunities for longtime brand partners like IBM, Stella Artois, Ralph Lauren, Babolat, American Express, and Barclays.

Sponsorships 88

Sponsorships Sports Social Media Marketing 88

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Now, as we look ahead to 2022, it’s worth revisiting the year’s top experiential trends and takeaways to help inform next year’s strategies.

2021 114

2021 2022 Sports Retail 114

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. Empathy is a skillset. ” -Miri Rodriguez, Microsoft.

Marketing 126

Marketing Food and Beverage Sponsorships Tech 126

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The product is more than a prop, and can legitimately make calls, send texts, play music, stream video and, naturally, also serves as a fog machine. No hang-ups here.

Wireless 70

Wireless Airlines Retail Travel 70

Event Marketer

JULY 3, 2023

Reddit’s future-forward b-to-b-to-c event campaign attracts brand partners with a strategy steeped in discovery and connection that lets its communities do the talking At Cannes, the Reddit Explorers Club enticed creatives with consumer-style engagements that showcased Reddit’s unique storytelling and collaboration opportunities.

2023 86

2023 Fashion Advertising Sponsorships 86

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. They’re even creating entire festivals around the concept (hello, sponsorship opportunity). So, ready to skip the hangover?

Food and Beverage 124

Food and Beverage Sponsorships Events Consulting 124

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Duncan says that though the digital activation won’t replace the in-person experience, they complement each other. “We

Marketing 119

Marketing Trade Shows 2021 2020 119

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. billion mobile AR user devices worldwide. Partners: Disguise; Meptik.

Fashion 111

Fashion 2023 Sponsorships Technology 111

Event Marketer

JUNE 29, 2022

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations.

Sponsorships 126

Sponsorships Travel Marketing Event Marketing 126

Eventmobi

SEPTEMBER 24, 2019

It was an exceptionally busy and productive week with business firmly on the agenda. It’s the easiest way to meet decision-makers with real buying power, in one of the biggest meetings markets in the world. Experiential Learning. IMEX America places a lot of emphasis on the whole world of experiential activity.

Trade Shows 150

Trade Shows Education Sponsorships Hospitality 150

Event Marketer

DECEMBER 19, 2022

But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse. Gift wrapping stations, djs, talent appearances and activations unique to each location were all part of the experience.

Airlines 88

Airlines Sponsorships 2022 Marketing 88

Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. To capitalize on that momentum this year, Complex delivered ComplexLand 2.0.

Apparel 104

Apparel Sponsorships Retail Social Media 104

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78

2019 Sports Entertainment Advertising 78

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Event Marketer

MARCH 23, 2022

But the IRL sponsor activations that took place across the event were designed to be just as captivating as South By’s core offerings, so we rounded up the biggest and boldest. Check Out Our SXSW Archives: Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon. Agencies: Live Nation, Catalina Productions, AgenC).

2022 128

2022 Entertainment Tech 2001 128

Stova

JUNE 22, 2023

Or they can engage actively. Strategies for engaging the audience as participants include: Fun Activations Who doesn’t love Lego? For example, Skift reports the Experiential Marketing Summit 2023 hosted a Brick Building Activation Challenge on the show floor. Wow with broadcast-quality production.

2023 52

2023 Social Media Sponsorships Entertainment 52

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Get our comprehensive list of event production companies.

Event Management 130

Event Management 2023 Management Healthcare 130

Event Marketer

JANUARY 3, 2024

There’s a role for experiential but what is it? Often brands come to us with big expectations on a limited budget wanting their activation to drive awareness through conversion. Do they evaluate it as marketing spend? And valuations, in-depth understanding of their marketing assets. Is it awareness?

2024 57

2024 Sustainability Marketing Hospitality 57

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go?

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Event Marketer

SEPTEMBER 27, 2021

8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. Consumers had access to more Fashion Week events and sponsor activations than ever before as the historically closed-door affair took a turn down a more inclusive runway. The high-profile show, which ran Sept.

Fashion 109

Fashion Retail Sponsorships Consulting 109

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Netflix is the gold standard in video-streaming and its ambitious content strategy should help it keep its position at the top of the field for years to come.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Event Industry News

SEPTEMBER 25, 2020

From the Fields will now provide a fully-integrated offering to brands and events that includes curation of music and arts, partnerships and activations, marketing and ticketing. I’ll be steering the partnership strategy for Kendal Calling and Bluedot as well as working with external clients. fromthefields.co.uk ?.

2021 53

2021 Sponsorships Entertainment Marketing 53

Event Industry News

OCTOBER 31, 2018

Event industry expert and entrepreneur David Walley announces an investment in BluePeg, a brand partnership agency that specialises in music and festival partnerships in the UK and Europe, as part of a move to create an integrated event business for the European market.

Sponsorships 58

Sponsorships Marketing Management Events 58

Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

2021 108

2021 Wireless Sponsorships 2018 108

Eventbase

JUNE 27, 2019

Experiential marketing. Guests at the Bleed for the Throne activation at SXSW 2019 are immersed in a hall of light and sound as they enter ( Source ). Guests at the Bleed for the Throne activation at SXSW 2019 are immersed in a hall of light and sound as they enter ( Source ). We think so. And it makes sense.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Event Marketer

DECEMBER 12, 2022

From the quirky to the creepy, these activations turned heads and delivered engagement. This year was one for the experiential books. More off-beat strategies: Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour. Zappos Gets Weird with Bay to Breakers Title Sponsorship. And the trend is going strong.

2022 94

2022 Social Media Entertainment Tech 94

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. They specialize in event production, sponsorship sales and corporate hospitality. It allows them to keep track of all activity and relationships over time.

Event Marketing 60

Event Marketing Marketing Sponsorships Financial 60

SpotMe Blog

MAY 31, 2023

They should be an integral part of your outreach and engagement strategy. Experiential learning Attending an in-person conference or congress gives you a chance to immerse yourself in the content. Casual conversations, chance meetings, and unplanned activities expose you to new ideas and help you stumble upon valuable discoveries.

2023 130

2023 Technology Event Apps Social Media 130

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Event Sponsorship. Event Technology.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Industry News

OCTOBER 4, 2018

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. and GMR Marketing, enabling us to spot the latest trends, use the best expertise and move at speed. www.tro.com.

Automotive 75

Automotive B2C 2008 Sponsorships 75

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. A full-capacity crowd of around 3,000 experienced the show. Agency EA broke it down for Convene.

Marketing 74

Marketing 2019 B2B Advertising 74

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 117

Marketing Fashion Education Apparel 117