Eventful insights: A peek into 2024’s event marketing trends.
Expo Pass
JANUARY 9, 2024
You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Immersive technologies like AR (augmented reality) and VR (virtual reality) allow brands to connect with their audience more directly than before. Instead of just liking photos, they’re also purchasing the products in them!
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