Event Marketer

MARCH 25, 2024

STEAL THESE DESIGN CUES FROM OLIVIA RODRIGO’S BUS TOUR If you’re an Olivia Rodrigo fan who scored tickets to her sold-out GUTS World Tour, Good 4 U. The tour is also leveraged to collect consumer data alongside brand partners American Express and Sony Linkbuds.) ON TOUR) Are you ready to make it a true Daily Double?

Sponsorships 92

Sponsorships Insurance Sports Banking 92

Event Industry News

JULY 30, 2020

Professionals from across the global concert touring industry have joined forces to form the PSA Tour Production Group (PSA TPG), in order to provide a unified response to the impact of COVID-19 on live music events. The PSA Tour Production Group has an impressive record in live events and touring productions.

Risk Management 122

Risk Management Financial Consulting Management 122

IMG

JULY 19, 2023

Influencer events are strategically designed to make influencers get excited about your brand and your products and services. When seeking to connect with influencers in diverse cities , it’s time to consider embarking on an exciting influencer event tour. That means that every element of your branding has an impact. Let’s talk!

Social Media 195

Social Media Marketing Events Travel 195

GEVME

MAY 30, 2021

She runs the website – [link] that has been creating fascinating food tours in Singapore for people all around the world. . Depending on where they are located or what they do, their takeaways from your event could be different, so your end product has to cater to this diversity. . Importance of Looking Professional. Conclusion.

Tech 296

Tech Marketing Management Events 296

Event Marketer

APRIL 11, 2024

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. CCM Hockey House has become a signature activation for the hockey gear brand, offering consumers a chance to test products and engage with the community.

Retail 83

Retail Apparel Social Media Marketing 83

Prestige Events Magazine

FEBRUARY 16, 2024

Bartlett, who toured The Diary of A CEO to sold-out audiences in 2022, will grace the stage of the enhanced Great Hall on March 11, 12 and 18 to deliver tailor-made talks on entrepreneurship.

2022 111

2022 Sustainability Venues Events 111

Smart Meetings

NOVEMBER 2, 2023

Walking tours provide distinct experiential learning that you can’t get any other way As incentive travel continues to be a critical tool for retaining and motivating talent, planners are looking for ways to make excursions more meaningful and memorable. One of the simplest ways to do so is by employing a local organized walking tour.

Travel 98

Travel 2008 Financial Banking 98

Prestige Events Magazine

NOVEMBER 21, 2023

Lime Venue Portfolio has announced the arrival of the stunning Game of Thrones Studio Tour to its portfolio, and another world-renowned attraction to its ever-growing group of venues. Event locations include the Studio Café, The Great Hall of Winterfell, Dragonstone, King’s Landing and Destroyed Throne Room. “It

Venues 59

Venues Corporate Events Conference Meetings 59

Event Marketer

NOVEMBER 7, 2023

Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary Forecast earlier this year, and brands have since activated tours that offer warm, savory samples and a healthy dose of engagement. Agency: Dera Lee Productions.

2023 94

2023 Consulting Marketing Event Marketing 94

Event Marketer

MARCH 17, 2024

All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products.

2024 96

2024 Food and Beverage Sustainability Marketing 96

Prestige Events Magazine

MARCH 19, 2024

The Team has enjoyed enormous growth in its Milton Keynes-based home and corporate events venue, MK-7, with 2023 seeing a 40% year-on-year increase on venue hire and 46% for factory tours. 2024 looks set to build on those figures, with a 52% increase in revenue for confirmed events in Q1, in contrast to January – March 2022.

Corporate Events 59

Corporate Events 2005 2024 Technology 59

Event Marketer

JANUARY 8, 2024

While some brands were busy appealing to attendees of international art fairs like Art Basel and SCOPE during Miami Art Week 2023, Max was driving a vibrant box truck—and layers of engagement—along The Art of Drag Pop-Up Truck Tour. The Art of Drag Pop-Up Truck Tour kicked off on Dec.

2023 98

2023 Marketing Event Marketing Events 98

Event Marketer

AUGUST 2, 2021

ounce sample of Wyman’s Just Fruit Cups product. The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category. At each stop, consumers can try a free 2.3-ounce

Marketing 133

Marketing Sustainability Education Travel 133

Event Marketer

OCTOBER 4, 2021

We’re calling it now: 2021 is officially the year of the mobile tour. Indeed, in an era when the future is uncertain and flexibility is paramount, mobile tours have become a beacon of light. More Tour Strategies: No Small Potatoes: Idahoan Foods Embarks on a National Sampling Tour. So, strap on your seatbelt.

Education 120

Education Marketing Retail Social Media 120

Event Marketer

SEPTEMBER 20, 2021

The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail locations throughout the year with a family-friendly, scalable 30×30 activation footprint. The tour began Sept. 14, 2022, at Musikfest in Bethlehem, PA. programs,” Myer says. Agency: Entertainment 3Sixty.

Retail 105

Retail Advertising 2022 Sports 105

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 114

Sports Sponsorships Wireless 2023 114

Eventscase Blog

APRIL 5, 2024

In today’s digital age, audiovisual event production has become a fundamental component for the success of any meeting, conference or celebration. The importance of audiovisual event production lies in its ability to transform a standard presentation into a dynamic and immersive experience.

Social Media 59

Social Media Sports Trade Shows Technology 59

Event Marketer

APRIL 22, 2024

The space featured an oat milk “Fountain of Youth” at the center (flowing with actual oat milk), a kiosk dishing out lattes made with Oatly products, and a neighborhood aesthetic throughout. Across nine U.S.

Travel 91

Travel Social Media Tourism Contracts 91

Prestige Events Magazine

MARCH 4, 2024

Because we’re so diverse, we’re more than just a transport service – we’ve now become a unique product that connects multiple Blackpool business together. We can, and have, catered to business guests by personalising our product and adding in themes like ghost tours, illuminated tram and boat tours, and even hiring a comedian.

Transportation 52

Transportation Travel Hotels Events 52

MPI

APRIL 23, 2024

Ten area distillery experiences are available for attendees to visit, but if you’re attending MPI’s World Education Congress (WEC), May 20-22, don’t delay in making your reservation—distillery tours tend to sell out quickly and it’s important to plan ahead and book early! OLD FORESTER DISTILLING CO.

Tourism 52

Tourism Hotels Education Retail 52

Event Industry News

AUGUST 17, 2022

The new certification will help events, festivals and tours identify verified green suppliers more easily, reducing the time and overhead of having to undertake their own internal supplier assessments. By gaining AGF certification, suppliers will be able to demonstrate independently verified green credentials to their customers.

Sustainability 93

Sustainability Food and Beverage Transportation Sports 93

Event Marketer

MARCH 27, 2024

Enter: Tour Through Time , a custom AR experience that can (still) be accessed via QR code. The journey is guided by longtime Morgan Stanley brand ambassador and 11-time PGA Tour winner Justin Rose, who provides exclusive commentary for each moment. Fans could also participate in the Tour Through Time activation.

Sponsorships 93

Sponsorships Hospitality Sports Financial 93

Prestige Events Magazine

SEPTEMBER 22, 2023

The Power of Events announces its cross-four-nation tour to introduce the Event Industry Insight App. The Power of Events tour comprises over 20 engagements throughout October, launching in Wakefield at Production Futures ON TOUR on 28th September, then landing in Wales, Scotland, Northern Ireland and across England.

Wireless 59

Wireless Social Media 2023 Events 59

Event Marketer

JULY 26, 2022

Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has been a rise in ice cream truck tours. Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour. Samples of the new plant-based product will be distributed in 10 cities. KIND SNACKS. through Aug. Agency : MKG. through Aug.

Social Media 113

Social Media Marketing Travel Technology 113

Event Marketer

DECEMBER 11, 2023

Sleek mobile tours and sampling pop-ups are on fire. Beauty fans crave the opportunity to directly connect with their favorite influencers and product founders, and brands that enable access to those individuals are not only giving the people what they want, but lending an element of authority and authenticity to their events.

2023 100

2023 Financial Marketing Events 100

Smart Meetings

AUGUST 8, 2022

Unsurprisingly, this market is more geared toward leisure visitors than corporate event groups, but as Mendocino’s cannabis experiences develop further and gain greater traction, its offerings are becoming more on par with your typical group wine or beer tasting and tour. Puffing, Painting and Touring. Canna-friendly Accommodations.

Tourism 98

Tourism 2024 Consulting Hotels 98

Smart Meetings

OCTOBER 16, 2023

In advance of IMEX America 2023 coming to Las Vegas, Caesars Entertainment, the largest gaming company in the world, launched its Wellness Menu during a one-day Wellness Day that included tai chi classes in Valley of Fire State Park led by Pink Jeep Tours. billion in 2022 and is projected to grow to $1.2 trillion by 2030.

Food and Beverage 105

Food and Beverage 2030 2023 2014 105

Event Industry News

NOVEMBER 25, 2021

Abbey Road: Open House offered a limited number of visitors the chance to take a rare tour of the hallowed studios One, Two and Three for the very first time. Visitors had to pre-book a time slot for the tour, with a limit on groups of ten for each tour ensuring that numbers were carefully controlled.

2021 98

2021 Events 98

Expo Pass

JANUARY 9, 2024

Brands can bring consumers closer to their products and services with thrilling virtual demonstrations and tours. Imagine giving potential attendees a tour of the trade show floor and its most exciting additions. Instead of just liking photos, they’re also purchasing the products in them! The core appeal is immersion.

2024 136

2024 Event Marketing Marketing Social Media 136

PCMA Convene

FEBRUARY 16, 2024

Farshid Assassi/Assassi Productions) It’s one thing to read about Black history, but stepping foot in the places that tell the story of the Black experience in the United States adds layers of experience that engage visitors at a deeper level. Deah Berry offers customized bus tours departing from Dallas and Fort Worth.

Retail 59

Retail Banking Tourism 2016 59

Event Industry News

MAY 19, 2022

With advice for specific roles within a tour’s team, from agents to travel bookers, production teams to set designers, its a resource for everyone who works in music, but especially artists, who have a platform from which to use their voice to share the urgent message to act on the climate crisis with their audiences and networks.

Sustainability 72

Sustainability Travel 2025 Transportation 72

Smart Meetings

AUGUST 8, 2022

Unsurprisingly, this market is more geared toward leisure visitors than corporate event groups, but as Mendocino’s cannabis experiences develop further and gain greater traction, its offerings are becoming more on par with your typical group wine or beer tasting and tour. Puffing, Painting and Touring. Canna-friendly Accommodations.

Tourism 94

Tourism 2024 Consulting Hotels 94

Event Marketer

JULY 5, 2022

While touring the mega beach activations and chatting with marketing executives, we noticed a key through line: It’s back to business, folks—but it’s also time to celebrate. As Keyana Kashfi, Spotify’s global experiential content & production lead, put it, “2019 was very focused on sales meetings.

2022 104

2022 2019 Advertising Entertainment 104

Event Industry News

OCTOBER 14, 2020

A swathe of Bristol’s event industry, including representatives from Upfest, Richmond Event Management, St Pauls Carnival, Crosstown Concerts, Prestige Events and 24 Carrot Catering, gathered on Monday 12 October to welcome the #WeMakeEvents’ Survival Tour cycle team rode into the city. You can donate to the Survival Tour he r e.

Government 134

Government Entertainment Venues Event Management 134

Event Marketer

SEPTEMBER 25, 2023

Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. and allow consumers to see and feel its core products in a travel-themed setting.

Hotels 107

Hotels Travel Airlines Fashion 107

Smart Meetings

AUGUST 26, 2022

To learn what meeting professionals value most as the industry emerges in the post-Covid world of gathering, Caesars Entertainment launched its Caesars Entertainment Remastered Tour— showcasing the company’s largest reinvestment year having spent hundreds of millions in 2022 on upgrading their venues across the U.S. Extending Digital Reach.

Entertainment 98

Entertainment Social Media Venues 2022 98

Event Marketer

JULY 5, 2021

The tour offers consumers the opportunity to design their own custom sandals using exclusive webbings, buckles and threads. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. What a difference a year can make.

Retail 116

Retail Healthcare Social Media Marketing 116