How to Start an Event Planning Business in the Post-Covid Era
Eventtia
OCTOBER 6, 2021
Are you an experienced event planner thinking of starting your own business? Or are you an entrepreneur looking to enter the lucrative event planning niche?
posts business-events 
7 Ways Businesses Can Approach Hybrid Events [Guest Post]
Eventtia
JULY 3, 2020
Hybrid events are here to stay—especially with the current state of the world.
Events 
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Essential Design Tips for More Powerful Business Branding at Events [Guest Post]
Eventtia
SEPTEMBER 21, 2017
As a business owner, the brand you build will set the tone for much of your marketing activity and ultimately, can make or break your business’s success. La entrada Essential Design Tips for More Powerful Business Branding at Events [Guest Post] aparece primero en Eventtia | Event management software.
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Essential Design Tips for More Powerful Business Branding at Events [Guest Post]
Eventtia
SEPTEMBER 21, 2017
As a business owner, the brand you build will set the tone for much of your marketing activity and ultimately, can make or break your business’s success. La entrada Essential Design Tips for More Powerful Business Branding at Events [Guest Post] aparece primero en Eventtia | Event management software.
Two Tensions Keeping Senior Event Professionals Up at Night
Velvet Chainsaw
OCTOBER 26, 2023
According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. For most business event professionals, rebuilding attendance and overall revenue is priority one. The mandate to innovate the event experience vs. a limited workforce and capacity.
4 Ways a Lead Capture App Helps Exhibitors Make the Most of Your Event
Eventmobi
FEBRUARY 21, 2024
With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Traditionally, exhibitors would trade contact details with attendees using business cards or paper forms at their booth. Download the free Sponsorship Strategy Guide to learn how!
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Handbook #2 – A Comprehensive Guide To Event Reporting
Attendease
FEBRUARY 22, 2024
For event planners, success is largely measured by the data gained before, during, and after an event. Event organizers are tasked with creating memorable experiences that resonate with attendees, but meeting business objectives and proving value through metrics is often how you win the budget for next year.
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Handbook #3: Master The Art Of Choosing The Right Event Management Platform
Attendease
MARCH 26, 2024
A guide to shopping, evaluating, and onboarding the right software for your events and meetings business. There are four key factors to consider when looking for and implementing a new event management and meeting management tool to your software stack.
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Events industry post coronavirus crisis: ‘We need to have the confidence now to ensure that everyone knows what part events play in so many businesses.’ Interview with Kevin Jackson, Founder of The Experience is the Marketing
The MICE
MAY 14, 2020
Kevin Jackson is the founder of The Experience is The Marketing and one of the most influential people in the events industry. He was working in the advertising industry during the 1987 crash and in the events industry during the financial crisis of 2007. How do you visualise the events industry will be when the pandemic is eradicated?
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Social Media Event Promotion: The Top 10 Strategies
Attendease
AUGUST 30, 2023
To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. While most of your social media marketing and event promotion occurs before an event starts, it shouldn’t stop there. Countdown to the event.
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7 Event KPIs That Will Prove You Put on a Great Event
Attendease
SEPTEMBER 22, 2023
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility.
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BlueJeans Video Conferencing Alternative: Attendease
Attendease
FEBRUARY 21, 2024
Now, customers who have been using the video conferencing platform to host online events, conferences, meetings, or live streams, have to find a new way of connecting with virtual audiences. The business-focused, cloud-based video conferencing platform offered users the ability to connect across multiple devices from anywhere in the world.
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Case Study: Adrian Segar – “Conferences that work”
Conferences that Work
DECEMBER 25, 2023
Here’s an independent review of my conference design work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.)
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Social Media for Event Planners
Event Certificate
JULY 20, 2023
In this post I’ll be reviewing the following social media tips for event planners: Social media is one of the best free tools for marketing your event planning business. It provides you with access to a pool of potential customers and you don’t have to spend a dime.
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Top 7 online venue directories to boost your event business marketing
Planning Pod
APRIL 11, 2024
Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. Here’s a quick list of online directories worth considering when it comes to listing your venue and event business and services. Yelp : This one might surprise you!
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Four Business Travel Trends and Forecasts Impacting Events in 2024
Event Marketer
FEBRUARY 22, 2024
And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. percent increase in hotel rates.
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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge
Smart Meetings
APRIL 18, 2024
Miller is the founder of Zero Waste in DC and author of “ Zero Waste Living, the 80/20 Way: The Busy Person’s Guide to a Lighter Footprint ,” as well as the former director of Climate Business at the World Bank Group. She has served as an ardent steward of climate-positive business.
SpotMe to Join Forces with Swiss Post
SpotMe Blog
APRIL 4, 2023
Swiss Post has acquired a majority stake in SpotMe. SpotMe announced today that Swiss Post has acquired a majority stake in the company. The SpotMe management team is co-investing in the company alongside Swiss Post. All kinds of events play an important role in customer communication.
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Your Complete Guide to Breaking Into the Event Planning Business
Eventbrite UK
OCTOBER 30, 2018
But is the event planning business right for you? Whether you’re a student looking for advice on how to break into the event planning business or an experienced professional wanting to change tracks, this guide can help guide your way. Discover […].
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A Win in the Fight Against Conference Scammers
MeetingsNet
FEBRUARY 16, 2024
said Tommy Goodwin, FASAE, CAE, PMP, CMP, vice president of the Exhibitions and Conferences Alliance, applauding both the Federal Trade Commission for finalizing an anti-impersonation fraud rule and the many business event industry organizations that advocated for it.
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3 Ways to Upstage Any Large Event in a Post-Pandemic World
Smart Meetings
OCTOBER 12, 2023
Across the hospitality industry, meetings and large-scale events play a significant role in the success of hotels, restaurants, clubs—really any venue. Top Tips for Large-Scale Event Planning Anyone who has ever planned or led an event knows it can be a substantial undertaking.
Calculating event value: Key factors to think about when pricing your events.
Expo Pass
FEBRUARY 6, 2024
Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event planners! Your goals. Your costs.
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Meeting of the Minds: Discover Professional Growth Secrets
Smart Meetings
APRIL 2, 2024
On this episode of Meeting of the Minds, Smart Meetings is joined by Jaclyn Bernstein, president and owner of Empire Force Events, and Alexis Dick, an event planner at HARDI. The post Meeting of the Minds: Discover Professional Growth Secrets appeared first on Smart Meetings.
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Confidence to Travel to In-Person Events Returns: New Survey
EventMB
APRIL 8, 2022
Eighty-four percent of business travelers plan to take at least one trip to attend conferences, conventions or trade shows in the next six months, according to a new survey by the U.S. The return of in-person meetings and events — and business travel in general — is a welcome sign after more […]. Travel Association (USTA).
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Unlocking Revenue: 5 Proven Payment Tactics for Event Businesses
Planning Pod
FEBRUARY 7, 2024
For most growing event businesses, payment processing is viewed as a business expense first and foremost. You’re almost afraid to ask too many questions about different processing costs, worried that a thorough understanding of how electronic payments work will only reveal more expense to your business.
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Event Manager Podcast: Events as the Business of Inspiration
EventMB
MARCH 11, 2022
Episode #38 of the Event Manager Podcast focuses on the exciting world of destination marketing and features Stephanie Cheung, Director of Strategy & Insights at MarketID. Cheung is passionate about the event industry, particularly how destinations can impact people's lives. She believes that destinations are […].
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Are Hologram Presentations the Next Big Event Trend?
EventMB
OCTOBER 14, 2021
As early adopters in the event industry have shown, hologram technology allows presenters to ‘beam in’ with lifelike 3D effects — in real time. Hologram technology is available, and business conferences may widely implement it in the coming […]. The post Are Hologram Presentations the Next Big Event Trend?
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Introducing the EventMB Black Event Business Directory
EventMB
NOVEMBER 4, 2020
Diversifying event partnerships is one way to join the world-wide call to action to support the Black community in the fight to end systemic racism. Here is a curated list of 50 Black-owned businesses to diversify your partner and supplier portfolio.
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The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste
Event Marketer
MARCH 4, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. The event was presented by FloGrown, with sponsors like Curaleaf, Ford and Lincoln also on board. They’re calling these ‘events.’
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3 Lessons for Planners from Global Meetings Industry Day
MeetingsNet
APRIL 12, 2024
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S. Everyone has help along the way.
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Culinary Finance 101: Food Costs for Restaurant Owners
Planning Pod
NOVEMBER 28, 2023
At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. Here you’ll find common pain points I’ve seen and how I’ve helped businesses get around them! Their chef allowed his desire for artistry to overshadow the business’ need for practicality.
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6 Steps to finding the right digital ad platforms for your event business
Planning Pod
MARCH 28, 2024
Navigating the complexities of paid advertising can be a daunting task for any events business. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. You’ll need to weigh several factors specific to your individual business and target audience.
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How to Get More Online Catering Orders with Examples
Caterease
NOVEMBER 15, 2023
If you own a catering business, one challenge you might face is increasing the number of online catering orders. In this insightful blog post, we will provide various real-life examples that showcase effective methods to attract more online catering orders. Use platforms like Facebook and Instagram to showcase your catering business.
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A Guide to Hosting an Unofficial SXSW Event
TicketBud
JANUARY 16, 2024
The annual event attracts thousands of attendees from around the world, generating revenue, supporting job creation, and providing opportunities for businesses and entrepreneurs to showcase their products or services. What is an Unofficial SXSW Event? How to plan an unofficial SXSW event? Set a budget.
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Podcast: Impactful Events Are Successful Events
EventMB
APRIL 18, 2022
The main topic of our conversation is the recently launched book, Event Success - Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences written by Alon along with fellow Bizzabo co-founders Eran Ben-Shushan and Boaz Katz. We discuss a wide […].
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Top Business Travel Trends Coming in 2024
Smart Meetings
JANUARY 18, 2024
WTP’s Frank Harrison Shares the Top Three Business Travel Trends for the Coming Year Frank Harrison As the travel industry around the world continues to recover post-pandemic, new business travel trends have emerged that meeting professionals will have to master to optimize attendance.
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The 2023 IT List: Recognizing the Top 100 Event Agencies
Event Marketer
SEPTEMBER 27, 2023
Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” They’re proud to share that they have built their teams back up post-pandemic and, in some cases, recorded record growth in head count.
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The Fight Against Conference Scammers Has New Teeth
MeetingsNet
FEBRUARY 16, 2024
said Tommy Goodwin, FASAE, CAE, PMP, CMP, vice president of the Exhibitions and Conferences Alliance, applauding both the Federal Trade Commission for finalizing an anti-impersonation fraud rule and the many business event industry organizations that advocated for it.
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Are You Ready for Post-Lockdown Events? Here Is What They Look Like
EventMB
JULY 24, 2020
Business events are making a timid come-back with a whole new set of rules and recommendations from international and local health organizations. The first events will look very different. These telling images shed light on the first in-person events. Events are slowly coming back in areas that have decided to reopen.
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Canada Unveils Financial Incentives to Draw Conventions, Exhibitions
MeetingsNet
MARCH 22, 2024
A large fund from the national government is now available to destinations making bids to host larger events from outside the country. million (CA $50 million) fund to enhance their destination’s appeal to event decision-makers. There must be sufficient information to determine economic benefits to the region for hosting the event.
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9 Travel Trends Impacting Events Right Now
EventMB
APRIL 7, 2022
Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Business Travel May Never Recover to 2019 Levels “We stand to lose 20 to 25 […]. Here we take a closer look at the key trends identified.
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Lessons Learned at IACC 2024
Smart Meetings
APRIL 23, 2024
Luxury language and presentation tips IACC 2024 in Basking Ridge, New Jersey was centered around empowering attendees to be seen, heard and respected as they drive their careers forward as leaders in the meetings and events industry. The post Lessons Learned at IACC 2024 appeared first on Smart Meetings. The largest word was “empower.”
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Event branding grows your audience year after year. Here’s why.
Expo Pass
OCTOBER 19, 2022
But how important is branding for events? Events are experiences and communities – not just products or entertainment. This is true, but successful events also need a compelling message, a way to get that message out, and a plan to keep growing their audience year after year. Not to get too Mad Men-y here!
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Global Events Snapshot: Taiwan Tackles Consequences From Strict Covid Controls
EventMB
JANUARY 14, 2022
Taiwan’s low case numbers mean that it has in some ways been an oasis of normalcy during the pandemic, but those low rates are in part thanks to travel restrictions that have limited intervention business visitors. How is the local event industry faring? How has Taiwan experienced and adapted to the pandemic from an event […].
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