Eventsforce

JUNE 4, 2019

Using personalisation to improve the way attendees engage with your events can have enormous benefits. With this in mind, let’s take a look at some of the top considerations you need to think about when planning successful personalisation campaigns around your events: 1) Align Personalisation to Event Objectives.

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Eventsforce

APRIL 10, 2019

Personalisation is a big deal in our industry as people increasingly expect both the communication of the event and the live experience to be tailored to them in some way. But is personalisation worth the time and effort? The Value of Personalisation. When an experience is personalised, we feel a connection with the message.

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Event Industry News

JULY 17, 2017

The post Appetising Artworks – Personalisation at Events appeared first on Event Industry News. What they may not expect to find is a personal, unique element to their trip, and the thoughtfulness behind it. We recently worked with NCH […].

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Event Industry News

APRIL 23, 2021

Product-personalisation was on the rise long before Covid 19 and major brands such as Levis and Nike used it to elevate their stores from places where goods were sold, to truly experiential destinations. ” Noonah CEO, Matt Franks. The challenge was how to make it available to everyone and not just those with the biggest budgets?

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PCMA Convene

DECEMBER 18, 2018

One way to do that — personalisation — has been effective for many marketers, helping them cut through the noise and deliver their messaging to a core consumer base. Event organisers can harness personalisation in a variety of ways. either on-site or during the pre-registration process.”.

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GEVME

MARCH 1, 2022

Finding a scope to provide maximum value to your attendees, understanding what they are looking for and personalising their experience can be difficult when you are hosting a virtual event for hundreds or thousands of people. Now imagine what it would be like to be creating a personalised experience for your attendees at a hybrid event.

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Event Industry News

NOVEMBER 26, 2018

TickX has today announced the launch of their new personalised discovery platform, designed to make it easier than ever for users to find experiences that they love based on their interests and preferences. Steve Pearce, TickX CEO said: As an aggregator, it’s important that we add value, both to our ticketing partners and our users.

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GEVME

APRIL 25, 2022

It can also enable event marketers to personalise messages for their audience. But personalising targeted messages is not all that AI takes care of. It’s also relatively easier to personalise the overall event experience through AI. Personalising event experience through AI. Let’s see how.

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Event Industry News

FEBRUARY 23, 2018

The post Guest Blog: Personalising brand experience with a small data approach appeared first on Event Industry News. As marketers, analytics are essential to what we do, and importantly, this should also include analysing peoples’ behaviour first-hand — otherwise known as small data capture.

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Event Industry News

AUGUST 2, 2017

Highly personalised emails, sent to potentially hundreds of different audience segments, are now just a click away for event organisers, thanks to LiveBuzz’s sophisticated new Dynamic Email Builder tool. The post LiveBuzz launches game-changing email personalisation tool appeared first on Event Industry News.

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Event Industry News

DECEMBER 20, 2023

Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London last week, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Speaking to an audience of event industry leaders, three […]

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Event Industry News

JULY 16, 2018

Brands create personalised content for their customers every day —whether it’s an Amazon homepage which recommends new products off the back of your prior purchasing decisions, or email marketing that is segmented based on the preferences customers input into a survey and share with a business. By David Fisher, Sales Director EMEA at Freeman.

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Event Industry News

FEBRUARY 14, 2019

88% of Marketers predict their clients and prospects expect a personalised experience but are still not completely satisfied with the sophistication of their personalisation efforts. So where do you start with event personalisation in 2019? 4D Client Services Director, Suzanne Malhotra.

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Eventscase Blog

APRIL 10, 2024

These technologies not only promise to make events more efficient and personalised, but also pose new challenges that industry professionals must be prepared to face. Through the use of data analytics technologies, organisers can deliver tailored experiences for each attendee, from session recommendations to personalised networking.

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Event Industry News

FEBRUARY 28, 2019

Six in ten UK executives attending B2B events desire a more personalised experience before, during, and after an event. Overall value and justifying time away from the office continue to be driving factors in deciding whether to attend an event, and personalisation can help turn prospects into registrants.

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PCMA Convene

JANUARY 29, 2019

Artificial intelligence can enable mass personalisation — a product made just for you, whether that’s through packaging, content, ingredients, or design. Mass production = one product for all, and mass communication = one message for all.

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Event Industry News

JULY 17, 2017

The post Appetising Artworks – Personalisation at Events appeared first on Event Industry News. What they may not expect to find is a personal, unique element to their trip, and the thoughtfulness behind it. We recently worked with NCH […].

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Eventscase Blog

APRIL 24, 2024

Innovative functionalities with EVA EVA not only enhances the interaction before and during the event but it also personalises the attendee experience. Conclusion: A More Accessible and Personalised Event With EVA, we offer a solution that significantly improves the accessibility and personalisation of events.

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Eventsforce

AUGUST 24, 2023

Personalised Experiences: ChatGPT can be utilised to offer attendees an enhanced level of personalisation via the creation of bespoke responses and recommendations based on their unique preferences. As such, it’s important to strike a balance between personalisation and privacy in order to maintain trust.

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GEVME

FEBRUARY 20, 2022

Create personalised experiences. But with hybrid events, you can offer personalised recommendations to your attendees about the speakers at your events and how they can network with high-profile attendees. Another interesting way to drive personalised experiences at hybrid events is understanding who your audience is.

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Eventscase Blog

MARCH 25, 2024

Personalisation: Enriching the user experience Personalisation of the event registration form can play a significant role in improving the user experience. This allows for greater precision in the questions and personalisation of subsequent communication.

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Eventscase Blog

APRIL 4, 2024

AI-driven event management tools, VR/AR experiences, and smart venues enhance engagement, personalisation, and operational efficiency. Personalisation and Experience The year 2024 marks a shift towards heightened personalisation and enriched attendee experiences.

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Event Industry News

AUGUST 17, 2018

The post ETL Replay – Personalisation: Getting the balance right between providing value and protecting attendee privacy appeared first on Event Industry News. Due to popular demand, the fifth edition of Event Tech Live will take place over two days 7th & 8th November 2018 at The Old Truman Brewery, London.

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Converve

OCTOBER 29, 2018

In the future, it will be possible to personalise both event communication and event content even more. How will personalisation in the event sector have a tangible impact? "Whenever The combination of these tools creates added value for event participants. Secondly, there is currently a lot going on in the field of matchmaking.

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Converve

OCTOBER 29, 2018

In the future, it will be possible to personalise both event communication and event content even more. How will personalisation in the event sector have a tangible impact? "Whenever The combination of these tools creates added value for event participants. Secondly, there is currently a lot going on in the field of matchmaking.

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2018 Events Conference Meetings 40

Eventsforce

DECEMBER 15, 2022

Virtual, hybrid, or in-person — no matter the format of your event, the customisable power of video makes it the perfect vehicle for personalisation. Don’t be afraid to lean into and embrace that emotion; it can be woven into your video content strategy to subtly yet powerfully influence the overall outcome of your event.

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Eventscase Blog

FEBRUARY 14, 2024

Automation and Customisation with Eventscase The effectiveness of email is further enhanced by automation and personalisation. This efficiency translates into considerable time savings and a highly personalised user experience, leading to an impressive 52% welcome conversion rate. Stephen Phillips – Hostreviews.co.uk

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Eventsforce

JUNE 29, 2023

Future planners will leverage these tools to create immersive virtual or hybrid events, personalised attendee experiences, and seamless event management systems that streamline logistics and maximise efficiency. Book your personalised demo now. Give your attendees an event experience they’ll remember with technology you can rely on.

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GEVME

MAY 30, 2018

Whether you construct a content strategy from scratch or based on your previous event experiences, it’s always important to focus on personalised content types and channels in each case since each one is unique. A personalised message is about data. Types of content for events.

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SevenEvents

SEPTEMBER 22, 2023

personal touch: a lot more corporate events we are now planning are personalised from start to end. delegates also now have some expectations of personalised experiences tailored to their interests or needs. such as a personalised addressed welcome note to customised agendas.

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Eventsforce

JULY 7, 2023

From shaping the atmosphere of a room to controlling the flow of presentations, the power of the mind will transform events into deeply personalised and truly unique experiences. AI-powered personal assistants could be used to anticipate delegates’ needs, provide real-time information, and offer personalised recommendations.

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Event Industry News

NOVEMBER 24, 2023

Ticketmaster Local features an interactive map, personalised newsletters, and a dedicated social media channel, streamlining local show discovery. Ticketmaster Local: the discoverability platform, promotes grassroots venues around the country and inspires people to attend live events in their neighbourhood.

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Eventscase Blog

APRIL 17, 2024

As attendees received QR codes via WhatsApp, checking in and the collection of personalised badges became an absolute breeze. We were determined to launch this new tool in a real event and we chose the celebration of GMID 2024 and the sixth edition of the Iberian Awards by MPI Iberian Chapter as its premiere.

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Eventscase Blog

MARCH 6, 2024

Key points from Fátima Barbero on Artificial Intelligence During the interview section, Fátima shared her journey integrating artificial intelligence tools and emphasised AI’s role in enhancing logistical planning, personalising attendee experiences, and automating routine tasks.

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Gallus Events

SEPTEMBER 2, 2019

Personalise the welcome. I absolutely love this example of a personalised welcome. The hotel staff kept an eye on the social media feeds from their guests. One couple had a terrible journey. On arrival the staff told them they would fast track their check in! What a great touch. So why don’t we do it?

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GEVME

JANUARY 26, 2022

For Shweta Jain, who briefed the session about the AWS ‘lean-forward’ experience, virtual events need to get more personalised to drive the engagement. This allowed for a more personalised experience – as the curated content was targeted to a specific audience. Community feed created by ITB.

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Prestige Events Magazine

APRIL 8, 2024

A strong pricing strategy and a personalised approach are also key to Mercure’s success, explains Aziza Yessi, Sales Director at Mercure Manchester Piccadilly: “We have a strong pricing strategy in place, which places us correctly in the marketplace and keeps us competitive.

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