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A New Business Model For Trade Shows In The Future

Event Age by Swapcard

A discussion about the future of trade shows with Cathy Breden, CEO, Center for Exhibition Industry Research; Paulo Octavio Pereira de Almeida, Managing Partner, Live Marketing Brasil; and Baptiste Boulard, CEO, Swapcard.

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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

Many question the efficacy of these exercises while the future outlook is still cloudy. As optimism grows for business events returning later in 2021, hotels are testing the waters more aggressively on signed agreements. Future bookings are getting more difficult as organizations are more reluctant to take on new risks.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events. On average, events produce 2.5

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What If Trade Show Organizers Were Not Selling Square Meters And Tickets Anymore?

Event Age by Swapcard

I’m Julien Bouvier, the Director of Event Marketing at Swapcard, and I’m here to ask you an important question about the future of trade shows. The title of this post is a dead giveaway but I’ll repeat myself anyway: What if trade show organizers were not selling square meters and tickets anymore? Are we next?

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Understanding that data is a key component in reinventing the business model that’s right for your event.”. Start small but think big”.

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Industry Perspectives: Exhibit Pros Weigh in on CES 2024

Event Marketer

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. To walk the floor feel the pulse of the industry, witness creative courage and get pumped with new ideas.

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A Comprehensive Guide to Event ROI

ePly

Events provide a powerful medium that allows small businesses, corporations, non-profits, and associations to create meaningful connections with their audiences. Lead generation – This can be leads for new customers, clients, vendors, or sales, all of which impact your ROI. However, it isn’t enough to plan and produce an event.