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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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Clean Bill of Health

PCMA Convene

The National Cattlemen’s Beef Association used a new COVID-19-symptom screening tool — 42Chat’s HealthShield — to help ensure the 450 attendees at the live portion of its Cattle Industry Summer Business Meeting met safely. Attendance for the annual meeting was down less than 10 percent, compared with last year, Larson said.

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More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks

PCMA Convene

On May 7, the association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, described as “an opportunity for toy manufacturers, buyers, media, and other key stakeholders to reconnect and refocus for a successful fourth quarter during these uncertain times when in-person meetings and events are not possible.”.

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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

They are known for planning epic events, creating amazing exhibits and organize engaging trade shows. AlliedPRA creates local destination experiences for meetings, incentives and events that move hearts, minds and businesses forward to deliver unforgettable moments. BCD Meetings & Events. 360 Destination Group.

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