Event Industry News

SEPTEMBER 12, 2018

These are some of the questions posed in the new AIM White Paper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The White Paper can be downloaded for free from the AIM Group International website.

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Smart Meetings

DECEMBER 8, 2023

This article appeared in the March 2023 issue and includes a comprehensive white paper of the survey that dives deeper. When planners shared what they look for in a sustainable partner, CVBs answered with how they can assist in this search.

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PCMA Convene

JUNE 30, 2021

The white paper uses three innovation pillars as a framework to help business events professionals reengineer the industry: business models, delegate experience, and talent and capabilities. Download a complimentary PDF of the full white paper. Delegate Experience. Michelle Russell is editor in chief of Convene.

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Stova

JANUARY 26, 2023

In this informative white paper, we’re revealing what these planners, marketers, executives, and more had to say about their future business. Download your free copy to gain research-driven insight into the next phase of events.

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Event Industry News

JUNE 21, 2023

In a recently published white paper, exploring event legacy, it was revealed that choice of legacy and its subsequent measurement can be a challenging task for associations and not-for-profit organisations looking to leave a positive impact on society.

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Smart Meetings

APRIL 18, 2024

Delivering keynote presentations for multiple global events and authoring a white paper, “Tackling Global Warming by Creating markets for Climate Business,” are just a few of her accomplishments. She has served as an ardent steward of climate-positive business.

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Event Industry News

JANUARY 23, 2024

A comprehensive white paper authored by The Hague & Partners Convention Bureau and Ottawa Tourism highlights the accelerating integration of Artificial Intelligence (AI) in the global association conference and event sector.

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MeetingsNet

JULY 21, 2023

Bloggers and marketers have been using artificial intelligence to create brief videos from text, still images, and moving graphics. At the Marketing AI Conference in Cleveland taking place July 26 to 28 in Cleveland, Gloss AI will work with the marketing team for the event host, AI Marketing Institute, to produce several A.I.-generated

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webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

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Prestige Events Magazine

DECEMBER 5, 2023

Felicia Asiedu, marketing director Europe at Cvent said: “This year’s research once again highlights challenges in the sector, but more importantly it shows us solutions – it demonstrates how to support our teams and meet their needs. The white paper was compiled, researched and written by Jill Hawkins.

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Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Requirements: ? Requirements: ? Committed, responsible and used to work under short objectives and deadlines.

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The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Event Industry News

SEPTEMBER 28, 2023

The annual survey and white paper are produced by You Search & Select, in association with Cvent, DRPG and You Exclusive and is supported by the MIA. The Annual Events Industry Salary Survey 2023 has announced a deadline extension to the 4th October 2023.

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Smart Meetings

MARCH 6, 2024

Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. He credits his ability to create memorable experiences for event attendees to the clarity he gleans from workouts and mental breaks.

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PCMA Convene

APRIL 7, 2021

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

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Smart Meetings

APRIL 13, 2022

In the face of doubt, however, business travel has emerged with critical and pivotal strategies for recovery in its pocket and a renaissance of travel in its sights, as evidenced by American Express Global Business Travel (GBT)’s white paper, “ Why Business Travel Is the Center of the New Company Culture.”

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Event Industry News

JUNE 1, 2023

Award-winning creative agency EMC3 recently published a white paper, ‘Events as a force for good’, is focused on holistic sustainability in the industry. This episode features the company’s events strategist, Emily Maule, and Saskya Liney, EMC3’s head of sustainability.

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Eventmobi

AUGUST 13, 2021

When you lose a certain percentage of your attendees every year, you end up devoting a big chunk of your marketing budget to attracting new attendees. Read further to learn more, or download the white paper now — The Secret to Successful Attendee Retention: Year-Round Engagement. What’s the Secret to Success?

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eventplanner

FEBRUARY 28, 2022

As a marketer at an event venue or supplier, this new white paper immediately brings you up to speed. Growth hacking is the smart use of media and innovative technology to grow your business in the most efficient and effective way.

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Smart Meetings

MAY 13, 2024

Smart Meetings chatted with Amy Kramer, innovation leader for Martiz ; Nick Borelli , an instructor at PCMA Event Leadership Institute and marketing director with Zenus Inc.; But how exactly can AI help meeting planners tackle their everyday jobs? AI gives you time and resources,” says Borelli, “It is game changing.”

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Event Industry News

JULY 16, 2021

We are looking for a strategic and passionate marketer to lead our content-driven marketing function as we enter our next exciting phase of growth. This person will be responsible for setting and leading the execution of our marketing strategy across a range of event industry sectors, globally. .

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MeetingsNet

DECEMBER 2, 2021

A meeting professional’s expertise can go in any number of directions: marketing, adult education, event design, site selection, contracting, event technology … It’s a dynamic role. Having a conversation with your venue about indoor air quality is a must. Here are some resources to help you understand the basics.

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Event Industry News

NOVEMBER 13, 2017

A White Paper has been produced detailing and analysing the US festivals market. The post North American Festivals: Routes to success in an evolving market appeared first on Event Industry News. It has been developed in partnership with global strategy consultancy AMR International and US events organiser, XLIVE.

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Event Industry News

AUGUST 19, 2022

Bringing partners together from across the world, New Intent will curate educational sessions, white papers, knowledge sharing and industry-leading leadership to ensure business events put people and planet first. Rory Archibald, founder of New Intent, says ‘Today is an incredibly exciting day.

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TicketBud

NOVEMBER 16, 2015

We’ve talked about all kinds of marketing for events on this blog, but one has been missing - until today. Content Marketing is one of the most influential types of marketing out there and it comes in many shapes in sizes. For this introductory part to the series, I want to talk about why content marketing is so powerful.

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Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Many of these conferences still have high deal-making value. This means that helping is valued over selling.

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Smart Meetings

AUGUST 19, 2022

Archibald’s primary job is leading the associations, sectors and marketing departments of VisitScotland and he will maintain this position while running New Intent. According to a company press release, New Intent will create educational sessions, white papers and knowledge sharing. Today is an incredibly exciting day,” he says.

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PCMA Convene

MARCH 4, 2019

Prague, in the Czech Republic, is not only a travel destination, but home of the AIM Group International office of Bob Novak, who wrote the white paper, “How to Create a Truly Unique Destination Experience and the Latest DMC Trends.”. Does that mean that DMCs are no longer needed? Does that mean that DMCs are no longer needed?

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GEVME

DECEMBER 3, 2020

Exhibitors also had to do without printed marketing collaterals like brochures. People could view our latest ebook, our white paper and our brochures. And while we had the ability to add our branding to our booth, we were not allowed to set up interactive touchpoints by bringing our own hardware.

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MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. But the very rarity and importance of events is both a blessing and a curse.

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MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. But the very rarity and importance of events is both a blessing and a curse.

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Event Marketer

MARCH 29, 2023

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PCMA Convene

JUNE 28, 2019

Read about the five trends, and what they mean for the future of event spaces by downloading the white paper here. Receive one clock hour of certification credit by reading the articles from our July Convene CMP Series at pcma.org/experiential-marketing-future-of-meeting-events. CMP Credit.

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Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in.

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MPG Event Marketing

DECEMBER 1, 2017

But just as important for event marketers is having quality content to help attract an audience in the first place. In this blog we will address some of the key ways event marketers can build an effective, content-led event marketing campaign that will help to publicise an event and get the bookings streaming in. Why is that?

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MPG Event Marketing

DECEMBER 1, 2017

But just as important for event marketers is having quality content to help attract an audience in the first place. In this blog we will address some of the key ways event marketers can build an effective, content-led event marketing campaign that will help to publicise an event and get the bookings streaming in. Why is that?

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The Expo Group

JUNE 3, 2019

Journalist Michael Hart shares insights he discovered while researching for The Expo Group's latest white paper, The Invisible Exhibitor: What They're Still Not Telling Youi.

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