IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

2024 195

2024 Event Marketing Marketing Sustainability 195

MeetingsNet

FEBRUARY 8, 2024

But it’s easy to get mired in survey design: What kinds of questions do you want to ask? The phrasing of survey questions is important to get valid information, so even multiple-choice questions must be created in a way that allows all possible answers. (Yes Open ended) • What could we have done to improve the experience?

Speakers 111

Speakers Event Apps Entertainment Events 111

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? Read More : Survey Shows Increased Plans for Face-to-Face Meetings in Australia. Unfortunately, virtual interactions don’t work as well for us, and the numbers show it.

Event Marketing 98

Event Marketing Marketing Healthcare 2019 98

EventMB

AUGUST 6, 2023

Skift Take: Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey. — Andrea Doyle Read the Complete Story On Skift Meetings

Marketing 167

Marketing Events Meetings Event Marketing 167

Planning Pod

DECEMBER 12, 2023

No matter what type of event you’re hosting, post-event surveys are your secret weapon for gathering valuable feedback from event attendees. Post-event surveys are questionnaires or feedback forms that event organizers distribute to attendees after an event. Why should you use post-event surveys?

Social Media 88

Social Media Events Speakers Corporate Events 88

Eventtia

MAY 27, 2024

What’s crucial in conducting these surveys is to create event survey questions people will enjoy answering, and in this guide, we will discuss how. Pre-event survey questions are crucial for assisting the planning stage of the event while also helping you measure your stakeholders’ expectations about the event.

Social Media 62

Social Media Speakers Events Advertising 62

Smart Meetings

OCTOBER 18, 2023

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Breaking down the Accor survey results The results showed an overwhelmingly positive outlook for the industry.

Meetings 98

Meetings 2024 2030 Food and Beverage 98

Event Industry News

MAY 13, 2024

UK charity Hospitality Action has launched their industrywide 2024 Mental Health & Wellbeing Survey at the start of Mental Health Awareness Week today, Monday 13 May. It’s more than two years since Hospitality Action last ran a sector-wide Wellbeing survey. One of Hospitality […]

2024 62

2024 Hospitality Event Design Event Marketing 62

Event Industry News

JULY 2, 2020

“Post C OVID-19 – The Future of B2B Events”: Space Global’s international survey of c.500 500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020.

B2B 142

B2B Marketing 2020 2021 142

PCMA Convene

MARCH 1, 2019

There were no strong signals from event professionals who responded to this year’s survey that they anticipated an economic downturn, and only a few mentioned concerns about the economy going south. government shutdown — which wasn’t even on respondents’ radars when they participated in the survey in November. 30 — is that the U.S.

Marketing 102

Marketing Meetings 2007 2017 102

GEVME

DECEMBER 9, 2018

Free Post-Event Survey Software to Try Right Now. There are some services that allow the creation of event survey tools and online surveys to be as simple as possible. Top 10 free post-event survey software. Survey services are constantly working to expand their functionality in an attempt to offer users something unique.

2012 153

2012 Events Education Marketing 153

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Event Industry News

JUNE 4, 2024

A new survey from Barbican Business Events revealed that an overwhelming 77% of the respondents have incorporated elements of culture and the arts into their conferences or events, with 20% of them integrating these elements either significantly or completely.

Conference 62

Conference Events Event Design Event Marketing 62

PCMA Convene

JANUARY 27, 2023

How are your teams increasing post-session survey response rates?” We use Survey Monkey and have been sending it out immediately after the session ends. Our session scripts already mention that they will receive the survey and to please fill it out. Here’s a sampling from two recent Catalyst discussions.

Association Meetings 98

Association Meetings Conference Education Speakers 98

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Smart Meetings

JANUARY 14, 2022

Start Survey. The post 2022 Meetings Industry Survey appeared first on Smart Meetings. It takes just a few minutes and to thank you for the gift of your time, you will be entered to win a $50 Amazon gift card. As always we appreciate your authenticity and generosity and we look forward to working with you.

2022 98

2022 Meetings Marketing Events 98

Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

Trade Shows 73

Trade Shows 2024 Event Marketing Marketing 73

Event Industry News

JULY 19, 2023

Better Waste Solutions, a waste management company, surveyed the British public about their recycling habits at music festivals — which reportedly cause 25,800 tonnes of waste annually in the UK. In the survey, 81% […]

Management 98

Management Sustainability Event Design Event Marketing 98

Stova

APRIL 15, 2024

Learn how event technology is reshaping the landscape of modern marketing intelligence and discover actionable insights to drive sustainable growth and gain a competitive edge in today’s dynamic marketing environment.

Event Technology 52

Event Technology Technology Sustainability Marketing 52

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Curiosity: “Lineup for ABC conference is out!”

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Industry News

JULY 14, 2022

The Association of Event Venues (AEV) has announced it will be partnering with XpertHR to deliver its annual salary survey in 2022. Since 2016, the AEV salary survey has reported on trends and benchmarks for all roles across the venue sector, with participating members contributing to a growing body of research on salary levels over time.

2022 70

2022 2016 Financial Venues 70

Event Industry News

JULY 14, 2022

The Association of Event Venues (AEV) has announced it will be partnering with XpertHR to deliver its annual salary survey in 2022. Since 2016, the AEV salary survey has reported on trends and benchmarks for all roles across the venue sector, with participating members contributing to a growing body of research on salary levels over time.

2022 70

2022 2016 Financial Venues 70

MeetingsNet

FEBRUARY 4, 2022

Most respondents to Meeting Professionals International’s quarterly survey are now more optimistic about live attendance in 2022, and more decisive on whether to require vaccination for attendees, event staff, and service providers. Of course, the Delta variant stopped that positive trajectory over the remainder of 2021.

2021 105

2021 Healthcare 2022 Hospitality 105

Event Industry News

SEPTEMBER 28, 2022

The Business of Events (TBOE), the independent advocacy group for the events sector, has announced that its second Global Destination Survey for leading business events destinations, including National Tourist Organisations (NTO) and Convention and Visitors Bureau (CVB), is now live. To complete the survey please follow this link: [link].

2022 70

2022 Government Events Venues 70

PCMA Convene

MARCH 1, 2019

Respondents to Convene’s Meetings Market Survey 2018 reported that, on average, attendance at their largest convention/meeting exposition in 2018 was 4,320 people, making 2018 the second year in a row the average number has dropped from the 2016 high of 5,211. The graphics below show more survey results relating to expositions.

Marketing 40

Marketing Meetings 2018 2016 40

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. In this article, we’ll break down everything you need to know about post-event marketing and how to keep people excited about your event (long after it ends). Create interesting polls and surveys. The post Post-event marketing explained.

Event Marketing 130

Event Marketing Marketing Social Media Speakers 130

EventMB

MAY 30, 2024

But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward. Stova Read the Complete Story On Skift Meetings

Tech 192

Tech Event Technology Technology Marketing 192

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 105

Marketing Social Media Advertising B2B 105

PCMA Convene

MARCH 1, 2019

When respondents to Convene’s latest Meetings Market Survey were asked to write in their No. Visit “ Who Responded ” to learn more about who answered our survey and the characteristics of our sample. More Meetings Market Survey. Who Responded to the Survey Questions? Survey analysis by Michelle Russell.

Marketing 40

Marketing Meetings 2019 Hotels 40

Prestige Events Magazine

JULY 6, 2023

Venue Search London and the London Christmas Party Show have just published the results of their recent survey of over 160 corporate event buyers, revealing the changing trends and plans for companies’ 2023 end-of year celebrations. Only 2% of those surveyed are not planning to hold a party in 2023, so the overall market remains strong.

2023 52

2023 2022 Corporate Events Venues 52

Event Industry News

MAY 17, 2019

The results of Venue Search London’s recently published 2019 London Christmas Party Survey reveal that 99% of those holding Christmas Parties in London last year are likely to book parties in the 2019 season. There is also an increasing trend towards lunchtime events, now representing 22% of the total Christmas events market.

Marketing 61

Marketing 2019 2018 2016 61

PCMA Convene

MARCH 1, 2019

Sixty-three percent of respondents to Convene’s Meetings Market Survey 2018 (compared to 64 percent in the 2017 survey) reported that they are booking their small meetings more than six months out. The overall average is 10 months, the same as the 2017 survey. Survey analysis by Michelle Russell.

Meetings 40

Meetings Marketing 2017 2018 40

Event Industry News

MAY 15, 2020

You can also view the recorded webinar on the short-to-medium term future of the UK events market, which includes thoughts from Founder, Sam Gill. You can see the main survey findings below, but it’s important to explain the Survey method before you look at the data here. 134 corporate buyers in the results pool.

Contracts 130

Contracts Corporate Events Government Venues 130

Special Events

OCTOBER 27, 2022

Survey provides insight into current issues in events industry

2022 59

2022 Marketing Events 59

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 45

Sponsorships 2023 Government Sustainability 45

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

PCMA Convene

MARCH 1, 2019

Eighty-eight percent of respondents to Convene’s 28th Annual Meetings Market Survey said that it was more difficult for potential event registrants to obtain visas in 2018 than in 2017. The graphics below illustrate other results from the survey relating to international meetings and attendees. All material © 2019 by PCMA.

Meetings 40

Meetings Marketing 2016 2015 40