SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets. One day only.

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Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

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Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. They’ll help with setting up video and audio and, during the event itself, assist with any technical issues or questions.

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Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” If you’re looking for a sign that it’s time to reenact your favorite rap music video, this is it.)

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GEVME

JUNE 20, 2019

If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship. Establish each sponsor’s marketing objectives. Example of rules for sponsorship.

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Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. In fact, a whopping 90% of marketing leaders plan to invest in virtual and hybrid events in 2020. Virtual Event Sponsorship Value Propositions. 8 Virtual Event Sponsorship Ideas.

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Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Incorporate Sponsors Into Your Event App.

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Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Companies feel they MUST BE there to be close to their community, their team and their market. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to. Here are our six virtual tips.

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Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

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Eventmobi

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. What sponsorship opportunities does the platform facilitate? Can you use it to host videos, interactive livestream sessions, and smaller networking or training events? iPhone, Android, tablet, laptop).

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Attendease

JANUARY 6, 2023

Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. To go the extra mile, you can produce a short video clip to promote your sponsors before or in-between your sessions. You can go an extra-mile and build a branded background for your speakers as well.

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Eventmobi

FEBRUARY 21, 2024

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Download the free Sponsorship Strategy Guide to learn how! In this video, Carlee Toms, Sr. Download Now 1.

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Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

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Eventtia

MAY 13, 2022

Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting. While the venue, kiosks, and other promotional goodies might be on hold for the time being, many traditional sponsorship offerings remain. Let’s get to it!

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: G7 Entertainment Marketing) The National Parks were among artists who performed at the White Claw Shore House. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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Eventmobi

MAY 23, 2024

Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Now you need to market your conference , of course! Other sponsors want to help plan and execute the events they support. No pressure!

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GEVME

JULY 4, 2018

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Event marketing isn’t only about a one-day show going viral. The short answer is communicate.

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Attendease

SEPTEMBER 22, 2023

To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. This includes venue costs, marketing, speaker fees, and logistics. Which sponsorship packages were most popular? This number will give a quick snapshot of the event’s immediate financial impact.

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Endless Events

JULY 11, 2018

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. The key to building conference sponsorship is to create a strong sponsorship pitch that sells your event. Sponsorship vs. Donations. The Evolution of Conference Sponsorship.

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Attendease

APRIL 11, 2024

Retained attendees are likely to act as brand advocates for your company and your events, which can help increase attendees and boost revenue through registrations and sponsorships. Don’t overlook the importance of embedding the original video within the post to enrich the reader’s experience.

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Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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Skiddle

JANUARY 9, 2023

Sponsorships and brand partnerships involve two businesses collaborating on a project to add value to their respective brands. In this article, we’ll show you the steps you need to take when securing sponsorships and brand partnerships for your event. Sponsorships are another way of executing brand collaboration.

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e2m.live

MAY 20, 2020

Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low. No webinar or video conferencing tool allows that. Virtual Event Apps Scale Up. It’s engagement.

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The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Endless Events

JANUARY 23, 2018

Event Sponsorship is most essential part of every event. He is here to tell us about the current state of sponsorship, what to look for in value alignments with a sponsor, the connection between lead and sponsor, and much more. Everything you need to know about sponsorship is right HERE! What is Inbound Marketing?

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Eventmobi

JULY 27, 2022

For our first hybrid event, we streamed conference sessions live to a virtual audience and hosted a virtual expo where attendees could book 1:1 video meetings with exhibitors. In the months leading up to the show, our team gave them advice about their virtual presence and marketing materials. We must deliver ROI. Event Data Impact.

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Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. Add A Personal Touch.

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Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

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Event Marketer

MAY 9, 2024

amplified brand awareness over the weekend with social content, influencers, signage, branded reusable sampling cups and a new brand campaign video spot projected around the campus grounds. The activation marked the brand’s first sponsorship in the professional racing world. Liquid I.V. The post First-time Formula 1 Sponsor Liquid I.V.

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SevenEvents

JUNE 2, 2024

this involves analysing registration data, pre-event survey responses, and demographic information to tailor marketing and content strategies that resonate with the target audience. data analytics helps identify technical issues that could impact the user experience, such as load times, video quality, and platform accessibility issues.

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Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency. They can: 1.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Eventmobi

JUNE 12, 2023

Connecting with clients and leads Many client relationships exist primarily over email, phone, or video call. While it’s possible to share a recorded video, in person demos make more room for questions and live engagement. Secure sponsors Securing sponsorships requires some thoughtful pre-planning.

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Velvet Chainsaw

FEBRUARY 8, 2021

Audio (much cheaper) or video record all sessions. If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. Instead, offer access to some of the best ones.

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