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How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat

Event Marketer

Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. It aimed to foster systemic change, too. I’ve never seen anything like it,” says Patrick O’Keefe, vp-integrated marketing communications at e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat appeared first on Event Marketer.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

This led to a quick shift in how to approach one’s virtual event marketing strategy. Marketing these types of events can be pivotal to drawing huge numbers of registrations and high levels of engagement. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities.

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Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Exhibitor Priority Points System that Rewards Loyalty

Velvet Chainsaw

Your Points System Should Influence Current Spend Decisions. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. We recommend a three-year rolling point system that leverages recency.

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The Role of Technology in Event Management for Associations

Attendease

The following systems and tools work together to support successful events: Customer relationship management (CRM) system: This tool stores information about your members, identifies prospects, records interactions, and nurtures relationships with current and potential members. What are the benefits of integrating event systems?