Attendease

APRIL 9, 2024

SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Decorate the space with sports banners, jerseys, and foam fingers. Set up a sports bar and serve classic game day snacks like wings, nachos, and sliders.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

Event Industry News

MAY 14, 2020

In this episode, Sam and I discussed the explosion of e-sports. E-sports attracts huge audiences which presents major brands with high-impact sponsorship opportunities but, they are currently missing out. It’s a challenge for the e-sports community to convince brands of the return on marketing investment.

Sports 124

Sports 2016 Sponsorships Marketing 124

Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

Sports 90

Sports Apparel Automotive Retail 90

Event Marketer

MARCH 14, 2024

—Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery. Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience.

Food and Beverage 93

Food and Beverage Apparel Sports Sponsorships 93

Event Industry News

AUGUST 5, 2019

Let’s be clear; the people who signed your sponsorship forms are unlikely to be from a marketing background. There are plenty of opportunities to help your sponsors boost their marketing education. Discard the tired, sponsorship templates and tailor your promotions to their company values. Event Tech. Brand Events.

Marketing 58

Marketing Sponsorships Sports Event Tech 58

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. (A

Social Media 102

Social Media Sponsorships Sports Tech 102

Event Industry News

NOVEMBER 29, 2019

It is aimed at large sporting and cultural events and was unofficially tested at this year’s Glastonbury Festival. We have significant interest from huge global events and sporting bodies across the globe too, they are considering using our technology to amplify their events and increase their sponsors ROI.”. Event Tech.

Sports 107

Sports Event Tech 2020 Tech 107

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS.

2021 129

2021 Food and Beverage Sports Hotels 129

Smart Meetings

OCTOBER 27, 2023

Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. Now, she serves as NVTC’s vice president of events and sponsorships. Horan says, “I love what I do.

Sports 98

Sports Sponsorships Transportation Speakers 98

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

Sponsorships 56

Sponsorships Meetings Advertising Sports 56

Event Industry News

OCTOBER 31, 2019

EventsCase , a top event management software company, has been named as the latest company to be sponsoring at Event Tech Live (ETL). The leading event tech firm is sponsoring the Wi-Fi splash screen – the screen that will greet visitors when they log onto ETL’s free Wi-Fi. Event Tech. Sporting Events. Areas of interest.

Event Tech 40

Event Tech Tech Sponsorships Sports 40

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event. Indeed, as we rang in 2021, uncertainty loomed. STORY OF THE YEAR #2.

2021 110

2021 2022 Sports Retail 110

Eventmobi

JUNE 11, 2018

Here are some of the newest and coolest trends and tech innovations I spotted—plus a few tips on how to make these work for your next event. Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. Tech trends: creative ways to inspire audience interaction.

2018 271

2018 Event Planning Speakers Sponsorships 271

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno. The post From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events appeared first on Event Marketer. Agency: Courageous.

Fashion 106

Fashion 2023 Sponsorships Technology 106

Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

Conference 97

Conference Tech 2024 2023 97

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

Sports 87

Sports Hospitality Social Media Sponsorships 87

zkipster

SEPTEMBER 19, 2016

” As the Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union, Melvin works hard all year to make the 120,000 visitors of the Sevens happy. Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union: Melvin Byres. What’s your favorite application or service for marketing your events and why?

Tech 79

Tech Social Media 2016 Sponsorships 79

Event Industry News

AUGUST 1, 2019

An exciting new name has joined the live marketing and event world. Star Live offers a powerful proposition of event services including stages and grandstands, trailers and roadshows, brand ambassadors and crewing alongside design and creative, sponsorship management and partnerships, event production and brand activation. Event Tech.

Sponsorships 90

Sponsorships Sports Event Tech Tech 90

Event Industry News

AUGUST 5, 2019

Josh Daniels has joined PlayPass UK as business development manager with a focus of introducing the company’s NFC event technology to the sports sector. Josh stated: “I have worked across the majority of sports in the UK and across a number of sectors within the sporting world. A moment in sport is often unbelievable.

Management 56

Management Sports Sponsorships Technology 56

GEVME

JANUARY 26, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . These leads are the main reason why brands do sponsorship in the first place. . Hybrid Events Have More Scope for Sponsor Opportunities .

Sponsorships 218

Sponsorships Travel Events Risk Management 218

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

GEVME

JANUARY 27, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Hybrid Events Have More Scope for Sponsor Opportunities.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

GEVME

JANUARY 27, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Hybrid Events Have More Scope for Sponsor Opportunities.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

Event Industry News

SEPTEMBER 23, 2019

As well as enhancing the experience, this investment provides organisers with new signage and sponsorship opportunities, allowing them to create an immersive, on-brand welcome, tailored for their event. Event Tech. Sporting Events. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions.

Sustainability 88

Sustainability Advertising Sponsorships Financial 88

Event Industry News

SEPTEMBER 20, 2019

All education sessions fall under five themes: Engagement, Innovation & Technology; Leadership, Professional Development & Culture; Partnerships, Sponsorships & Sales; Current Affairs, Regulations & Compliance; and “Marketing, Social Media & Branding. Event Tech. Sporting Events. Areas of interest.

Sponsorships 61

Sponsorships Negotiating Fashion 2019 61

SmartMeetings

NOVEMBER 23, 2020

If producing hybrid events were an Olympic sport , most meeting professionals would have no trouble qualifying as amateurs. Over seven weeks from September to November, teams pitched creative ideas to a rotating panel of judges on topics as diverse as audience engagement, sponsorship , networking , event flow and design.

Meetings 105

Meetings Sponsorships Trade Shows 2020 105

Event Industry News

SEPTEMBER 9, 2019

Event Tech. Sporting Events. Commenting on the Association Programme, David Thompson, IBTM World Event Director, said: “We’re excited about this year’s Association Programme. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions. Yes, I agree with the privacy policy. Please fill out all required fields.

2019 58

2019 Sustainability Sponsorships Association Meetings 58

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

2024 99

2024 Fashion Entertainment Social Media 99

Hubilo Blog

JUNE 23, 2021

Virtual is the new reality for project kickoffs, annual board meetings, marketing summits, team huddles, and so many other use cases that have become normalized in global business culture in our digitally transformed world. “We In 2016, the US virtual events market size was $17.7 Anyone who watches sports on television knows this.

2027 70

2027 B2B Sports 2016 70

Event Industry News

OCTOBER 2, 2019

For this segment of the market, there is currently no other tool available that is as easy-to-use, as affordable and offers as many exhibitor-centric features as ExhibitDay. Tracking of event sponsorships, costs, and expenses. Event Tech. Sporting Events. Tracking event attendees and their travel reservations.

Trade Shows 68

Trade Shows B2B Sponsorships Sports 68

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78

2019 Sports Entertainment Advertising 78

Bizzabo

JANUARY 9, 2020

It covers a range of both global and local stories on diverse topics such as politics, international affairs, sports scores, and pop culture. Key Takeaway: When it comes to the technology you use to manage and host your events, the live-streaming tech should definitely be a part of your stack. Sports Awards. Source: The Farm.

Sports 62

Sports 2016 B2C Entertainment 62

Event Industry News

SEPTEMBER 4, 2019

Offering direct access to consumer lifestyle via its venues, events and experience agencies, client services include brand activations, experiential, live content, event sponsorship, event production, festivals, pop up shops, artists partnerships and stunts. Event Tech. Sporting Events. Areas of interest. Brand Events.

Entertainment 58

Entertainment Sponsorships Sports Venues 58

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. They can often negotiate better deals and availability.

Event Management 130

Event Management 2023 Management Healthcare 130

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. For marketers, this is a must-attend conference.

Entertainment 71

Entertainment Retail Education Sports 71

Event Industry News

AUGUST 14, 2019

Melissa Friedman said in the Digitalist Magazine that “there is a direct link between high-quality images in marketing and growth in sales. Why not use the streams of content you have as a sponsorship asset? Event Tech. Sporting Events. However, revenues are not just coming from indirect interactions. Areas of interest.

Trade Shows 103

Trade Shows Education Sponsorships Sports 103

PCMA Convene

MAY 27, 2021

Looking at Airbnb’s numbers today — listings in more than 220 countries, more than 800 million guest arrivals and counting, and a market capitalization of more than $109 billion — it’s hard to imagine that the San Francisco–based company had any initial headwinds. But there was plenty of skepticism to go around.

Conference 98

Conference 2014 Hospitality 2016 98