Event Marketer

MARCH 14, 2022

The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s). Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.

Sports 101

Sports Tech Sponsorships 2022 101

Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. The New York Times recently pointed out that Eurovision’s 2021 event (which was the first major in-person awards show in 2021) lacked any visible big-brand marketing.

2021 78

2021 Marketing Social Media Sponsorships 78

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Hotels 93

Hotels Sports Sustainability Hospitality 93

Event Marketer

DECEMBER 19, 2022

Continuing in Paris, the brand offered a henna station, cookie bar and hot chocolate, followed by an event in Harlem, NY, where musician Dave East hosted a meet-and-greet, and attendees engaged with product customization stations and snagged gift card giveaways. Agency : The Social Standard, influencer marketing). Agency : Deeplocal).

Airlines 82

Airlines Sponsorships 2022 Marketing 82

Event Leadership Institute

APRIL 30, 2021

In the fight against the COVID-19 pandemic, it feels like we’ve reached a turning point as major destinations like New York City announced plans to fully reopen by the summer and the vaccine rollout continues. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

Site Selections 98

Site Selections Trade Shows Sponsorships Tech 98

Connect Your Meetings

AUGUST 3, 2018

They are proactively changing the world for the better through conference, meetings and other events. Meet the next generation of leaders, these “Class Acts.” 39 • Director of Marketing. 33 • Director of Exhibits and Sponsorships. 33 • Director of Exhibits and Sponsorships. New York City.

2018 76

2018 Sponsorships Travel Hotels 76

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

Sports 73

Sports Sponsorships Retail Hotels 73

Event Farm

OCTOBER 27, 2016

When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Securing sponsorship for a conference is sales. Develop flexible sponsorship levels. Utilize firmographics and demographics in your sponsorship deck.

Conference 100

Conference Sponsorships 2016 2017 100

MeetingsNet

DECEMBER 14, 2023

On one hand, she is pleased to see that the “club,” as she calls it, is now a 1,400-member community of internal organizers and marketers of company meetings, training programs, customer events, public events, and incentives. Howard and Brown are building momentum for the group’s big in-person meetings in summer of 2024.

2024 59

2024 Corporate Events Trade Shows Sponsorships 59

Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. Do [attendees] continue to meet up again? Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location.

Retail 90

Retail Sports Fashion Conference 90

Event Leadership Institute

MAY 26, 2021

Jennifer Savica, vice president and head of corporate events at New York Life Insurance Company, will share how her team thrived during the pandemic and how in-house teams can pivot to stay relevant in uncertain times. Creative OmniChannel Sponsorship Solutions that Deliver Value. Destination Management and Kapow!

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. To mark Global Meeting Industry Day, the Event Leadership Institute hosted a panel of event professionals who shared how they have met the moment with new strategies for formats, sponsors, ideation, and more. But there are solutions.

2021 80

2021 Sponsorships Events Marketing 80

Hubilo Blog

MARCH 7, 2022

So if you are an association working with healthcare workers, best to look for AMCs that meet or exceed expectations established by the Accreditation Council for Continuing Medical Education ( ACCME ). When shortlisting, look for AMCs that have proven experience with the specific community that you are serving or onboarding as members.

Management 98

Management Financial Government Consulting 98

Eventbase

JULY 13, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

TicketBud

AUGUST 28, 2023

What was delivered did not meet the expectations for what the White House brand represents, and the brand took a PR hit because of this. Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit. Slices from the New York Pizza Festival.

2009 78

2009 Financial 2017 2013 78

Event Marketer

FEBRUARY 13, 2024

Taking over the sidewalk area in front of the New York-New York Hotel & Casino, Frito-Lay built colorful building facades of businesses representing its most popular snack brands, including Rold Gold Pawn Shop, PopCorners Psychip Advisor, Ruffles Ridge Revue, Stacy’s Souvenirs, Tost by Tostitos restaurant (more on that later) and Fritos Saloon.

Food and Beverage 106

Food and Beverage Sports Hotels Apparel 106

Event Leadership Institute

DECEMBER 3, 2020

For the past 31 years, KPMG has hosted its Annual Insurance Industry Conference in New York. Attendees rely on the KPMG-sponsored event for insights into issues affecting the insurance industry, regulation updates, market trends, and growth strategies. Virtual Event & Meeting Management Certificate.

Insurance 105

Insurance Speakers Contracts Conference 105

Endless Events

SEPTEMBER 4, 2020

Now, of course, this wasn’t the same as flying to San Francisco, meeting up with friends, and watching all of this go down in person. The program was marketed as a live show, but elements definitely felt as if they were recorded previously. Other artists like Miley Cyrus and Gaga were not even on-site in New York.

2021 112

2021 2020 Entertainment Sponsorships 112

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Industry News

SEPTEMBER 12, 2018

How can they meet the key opinion leaders within your attendees? These are some of the questions posed in the new AIM White Paper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. What metrics do you use to monitor results?

Sponsorships 49

Sponsorships Management Technology Conference 49

Event Leadership Institute

APRIL 2, 2018

Meeting & Event Job Openings | April 2018. Marketing Internship | Wow! Marketing Event Coordinator | Barefoot Networks | Santa Clara, CA. Meeting Planner | Stanford University | Stanford, CA. Special Event Planner / Marketing Manager | Saks Fifth Avenue | Boca Raton, FL. Learn More. Emeryville, CA.

2018 40

2018 Event Management Events Event Design 40

Event Marketer

DECEMBER 11, 2023

Our clients want to connect on a personal level,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Weil on board adds another layer of authority when it comes to the ingredients and the mushroom piece,” says Melody Rault, director-consumer marketing at Origins.

2023 93

2023 Financial Marketing Events 93

Event Leadership Institute

JANUARY 31, 2018

Meeting & Event Job Openings | February 2018. Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Meeting & Event Manager | Koncept Events | Fort Lauderdale, FL. Learn More. California .

2018 40

2018 Hospitality Trade Shows Hotels 40

Event Leadership Institute

DECEMBER 31, 2017

Meeting & Event Job Openings | January 2018. Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Event Marketer | Kitchen Magic, Inc. Learn More. Emeryville, CA. Emeryville, CA. Emeryville, CA.

2018 40

2018 Trade Shows Entertainment Event Management 40

SmartMeetings

OCTOBER 12, 2017

Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As 11, at USTA Billie Jean King National Tennis Center in Flushing, New York. Read more about incentive travel in the October issue of Smart Meetings.

Sports 42

Sports 2018 Banking Entertainment 42

Endless Events

JANUARY 12, 2018

Get Ready for the Top Meeting Trends in 2018. Meetings have always been more intimate affairs compared to events. But with recent trends focusing more towards personalization and customization, meetings are definitely getting a big tech upgrade this year. Meetings are definitely getting a big tech upgrade this year.

2018 114

2018 Event Ideas Venues Tech 114

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. CEO Council Annual Meeting. Key Takeaway: The CEO Council Annual Meeting is a great event. Marketing brilliance! WSJ Tech Live.

Negotiating 62

Negotiating 2020 Tech Conference 62

Hubilo Blog

SEPTEMBER 3, 2021

To become one of these specialists, you need several skills like marketing, customer service, market research, communication, people management, and more. San Diego State University : This large state university offers a meeting and event planning certificate that takes around six months to complete. .

Event Planning 52

Event Planning Education Corporate Events Social Media 52

Bizzabo

JULY 3, 2019

It's also known for hosting incredible events and experiential marketing. In this article, we'll look at 12 imaginative event marketing examples from Salesforce (and its subsidiaries) and discuss the key takeaways we can learn from each. So why not be like Salesforce and meet your audience where they already are?

Sponsorships 49

Sponsorships 2018 Trade Shows Speakers 49

Event Industry News

MAY 9, 2019

The Visionary Awards, from the red carpet to the awards stage, is our way of providing special accolades to excellence in the global business meetings and events industry.”. Seasholtz, CMP, director of meetings and events, Talley Management Group Inc.; Finalists for the award: Heather M.

2019 60

2019 Global Events Tourism Sponsorships 60

Bizzabo

JULY 23, 2020

Learn about this year's best virtual events hosted by leading publishers like the New York Times and The Atlantic to supercharge your next digital gathering. What’s even better is that the company is also leveraging these relationships to drive sponsorship revenue. The New York Times. Source: The New York Times.

Financial 62

Financial Events Education 2012 62

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 98

Speakers Healthcare Consulting Financial 98

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

2019 81

2019 Marketing Conference Social Media 81

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Rakuten Dealmaker is an event series with planned stops in cities such as Scottsdale, New York, London, and Sydney in 2020 (pending federal and state public health and safety guidelines).

Entertainment 71

Entertainment Retail Education Sports 71