Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

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Sponsorships Advertising Transportation Education 273

Attendease

NOVEMBER 1, 2019

Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors. In your event sponsorship package, you want to include the following information: Expected attendance.

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Sponsorships Event Apps Events Speakers 257

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. The successful candidate will create and execute comprehensive marketing strategies aimed at maximising event visibility, visitor acquisition, sponsorship, and partnership engagement.

Marketing 81

Marketing Management Sponsorships Sustainability 81

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Sponsorships 2021 Food and Beverage Marketing 242

Attendease

FEBRUARY 8, 2024

CRMs, association management software, and event planning platforms go beyond managing member data and event planning. Associations rely on software for effective membership management, data collection and tracking, financial record-keeping, and much more. How does technology improve event data management?

Event Management 195

Event Management Technology Management Sponsorships 195

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

Sponsorships 94

Sponsorships Apparel Retail Fashion 94

EventMB

APRIL 14, 2020

Sponsorships are a crucial part of monetizing virtual events — here's how to do it. The post 18 Virtual Event Sponsorship Ideas by Victoria Copans appeared first on [link]. Mastering the art of virtual events is more important than ever, with COVID-19 throwing a wrench in live events and travel plans around the world.

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Sponsorships Travel Events Event Management 246

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

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Sponsorships Advertising 2017 Sustainability 278

Eventbrite UK

MARCH 31, 2022

Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. The post Event Sponsorship Tips, Guides, and Resources appeared first on Eventbrite UK. Sponsors want access to their target customers – aka your attendees.

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Sponsorships Events Event Management Management 147

Picatic by Eventbrite

FEBRUARY 17, 2023

We sat down with Matt Tuffuor, Global Community Marketing Manager at Eventbrite and co-founder of Toasted Life, and Emily Kessler, Partner and […]

Sponsorships 195

Sponsorships Marketing Events Management 195

Showclix

MARCH 28, 2023

While ticket sales will most likely make up the bulk of your event’s revenue, many festivals also rely on sponsorships to help them succeed. Our event experts have put together a list of attention-grabbing festival sponsorship ideas that are sure to have your sponsorships filled in no time!

Sponsorships 97

Sponsorships Food and Beverage Social Media Entertainment 97

Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 110

Sports Sponsorships Wireless 2023 110

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

Sponsorships 62

Sponsorships Financial Marketing Speakers 62

Eventbrite UK

MARCH 10, 2022

The post Sponsorship Measurement: How to Evaluate Your Event’s Success appeared first on Eventbrite UK. Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. But like any good relationship, it needs to benefit both parties.

Sponsorships 148

Sponsorships Financial Events Management 148

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

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Sponsorships Event Marketing Marketing B2B 156

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Help your sponsors align with this paradigm shift by incorporating green practices in your event sponsorship packages. Let technology prove event sponsorship value.

Sponsorships 59

Sponsorships Trade Shows 2024 Sustainability 59

Event Farm

JUNE 19, 2017

As part of our Q+A series with the INBOUND team, we talked with Doug Stone, HubSpot's Sponsorship Manager for the event, about how he builds and manages relationships with brand partners, and how he ensures that they adhere to the high standards INBOUND has set for its content and in-event experience.

Sponsorships 141

Sponsorships Management Speakers Marketing 141

GEVME

JUNE 4, 2019

For many event managers, sponsors are a major source of income. Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. People want to be part of the action,” says Makena Berchem, brand manager-partnerships at Carvana.

Sponsorships 82

Sponsorships Sports Social Media Marketing 82

GEVME

JUNE 20, 2019

If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship. Know the person who can say yes to your sponsorship proposal. Example of rules for sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

Event Marketer

MARCH 25, 2024

Fun fact: Women were at the helm of the tour, including creative direction, executive production and project management, and an all-female production crew was specifically hired to bring the bus tour to life at each stop. And at various craft stations outside of the bus, fans can personalize their exclusive merch.

Sponsorships 87

Sponsorships Insurance Sports Banking 87

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu.

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Sponsorships Advertising 2023 2019 222

webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

Sponsorships 98

Sponsorships 2022 Management Marketing 98

Canadian Special Events

AUGUST 28, 2022

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Its mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the.

Sponsorships 52

Sponsorships 2021 Marketing 2004 52

Event Marketer

APRIL 3, 2023

We care about competition and performance and being advanced, but it’s also about the daily athlete,” says Félix Bedolla, brand communications manager at adidas MENA. “In What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

Sponsorships 97

Sponsorships Sports Social Media Contracts 97

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sports 80

Sports Sponsorships 2023 2021 80

Attendease

FEBRUARY 29, 2024

Your event team will likely include the following roles: Event Manager. They’ll create a timeline for your planning and managing the event budget. The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. IT Specialist.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

EventMB

MAY 17, 2018

More information about Event Manager Blog’s sponsored posts. But finding one that has all that plus incredible opportunities for additional revenue and sponsorships streams is a dream come true. The post Anaheim Convention Center: 25 Examples of Powerful Sponsorship Ideas by Visit Anaheim appeared first on [link].

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Sponsorships Event Management Venues Management 146

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 78

Sports Sponsorships 2023 Social Media 78

EventMB

APRIL 20, 2017

More information about Event Manager Blog’s sponsored posts. Here are 12 ideas to drive event sponsorship and exposure. The post 12 Ways to Use AV and Technology to Drive Event Sponsorship by Meeting Tomorrow appeared first on [link]. This is a sponsored post by Meeting Tomorrow. Sponsors are increasingly looking for […].

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Sponsorships Technology Event Management Events 179

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 111

Sports Sponsorships Retail 2023 111

Eventmobi

MAY 1, 2024

Your association likely uses an association management software (AMS) or a CRM tool. Choosing event management software that seamlessly integrates with your existing tech stack makes it easier to manage your event data and create a consistent experience for attendees. What sponsorship opportunities does the platform facilitate?

Event Technology 397

Event Technology Technology Event Tech Tech 397

Picatic by Eventbrite

MARCH 14, 2022

Some things are meant to go together: bread and butter, cheese and wine, events and sponsors. Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. But like any good relationship, it needs to benefit both parties. No matter how good it […].

Sponsorships 195

Sponsorships Financial Events Event Planning 195

EventBank Insights

JUNE 29, 2020

Sponsorships are another means to generate revenue without putting all the cost on your audience members and also create some partnerships with other companies that could benefit from sponsoring your webinars, the long term benefits are without understatement. But first, ask yourself this: Are Sponsorships Valuable to You? Credibility.

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Sponsorships Marketing Travel Management 78