Bizzabo

SEPTEMBER 11, 2018

Knowing how to think about your strategy as a set of grouped tasks will make it not only more manageable but easier to review and assess after the event is over. The most difficult part is discovering which promotion strategy is right for your event. Pre-sale Promotional Strategies You Can Actually Use. Table of Contents.

Social Media 49

Social Media Marketing Event Apps Events 49

Certain

FEBRUARY 9, 2018

In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead, marketing and sales teams work together in order to ensure that quality leads amount to a quality target account list, which will drive their ABM strategy.

Sports 20

Sports B2B Marketing Advertising 20

Certain

FEBRUARY 9, 2018

In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead, marketing and sales teams work together in order to ensure that quality leads amount to a quality target account list, which will drive their ABM strategy.

Sports 20

Sports B2B Marketing Advertising 20

Converve

JANUARY 10, 2017

While some events already rely completely on matchmaking technology (like e.g. CO-BRANDS in Hamburg or ABM Events in Canada), other trade fairs are gathering their first experiences with professional networking tools like Converve. Using explanatory videos, we as your event organizer make data entry child’s play.

B2B 40

B2B Social Media Marketing Technology 40

Converve

JANUARY 10, 2017

While some events already rely completely on matchmaking technology (like e.g. CO-BRANDS in Hamburg or ABM Events in Canada), other trade fairs are gathering their first experiences with professional networking tools like Converve. Using explanatory videos, we as your event organizer make data entry child’s play.

B2B 40

B2B Social Media Marketing Technology 40

Bizzabo

MARCH 12, 2019

Sales and marketing alignment. Brandon: In 2017, Ramp was the conference for sales operations professionals. What are some key changes that the Ramp team is making to cater to this new audience segment? Each month we interview an events professional who is breaking the mold. Launching an event roadshow.

2017 50

2017 2018 Events 2019 50

Bizzabo

NOVEMBER 29, 2018

Nurture leads, generate pipeline and close deals with these sales acceleration event ideas. Sales acceleration events allow businesses to tackle various segments of their sales pipeline in order to convert more prospects faster and with greater efficiency. What is a sales acceleration event?

Event Ideas 48

Event Ideas Speakers Events Conference 48

Bizzabo

APRIL 11, 2019

Not only does the "early bird" incentivize people to buy now rather than later, it also gives event teams insight into their target audience and what makes them tick. Then it will be able to see which channel produces the most registrations. The most obvious way to use event promo codes is as a promotional tactic. Let's dive in!

Events 48

Events Social Media Marketing Entertainment 48

Bizzabo

FEBRUARY 4, 2021

How do you decide which are the most impactful KPIs to measure? The most immediate way you will know if attendees enjoyed the event is by asking them. Event KPIs (key performance indicators) are the best way to track and measure your event's success. We will walk you through 22 event KPIs and how you can apply them to your event below.

Sponsorships 89

Sponsorships Social Media B2B Speakers 89

Bizzabo

MAY 19, 2020

According to 2020 Event Marketing Report , the majority of marketers believe that events are the most critical marketing channel over digital advertising, email marketing and content marketing. Make sure the check-in number is accurate for each day of your event so that you can compare this number against other metrics. See the list.

Social Media 84

Social Media Sponsorships B2B Speakers 84

GEVME

FEBRUARY 18, 2021

Most companies didn’t want to have virtual meetings or work from home. While hosting a hybrid event will not have the hassle of having several crew members running around ensuring that everything is in place, it sure does have a crew working behind the scenes making sure that everything at the event is working fine.

Speakers 156

Speakers Food and Beverage Travel Social Media 156

GEVME

FEBRUARY 1, 2021

Most companies didn’t sort to have virtual meetings or work from home. While hosting a hybrid event will not have the hassle of having several crew members running around ensuring that everything is in place, it sure does have a crew working behind the scenes making sure that everything at the event is working fine.

Speakers 156

Speakers Food and Beverage Travel Social Media 156

GEVME

FEBRUARY 1, 2021

Most companies didn’t sort to have virtual meetings or work from home. While hosting a hybrid event will not have the hassle of having several crew members running around ensuring that everything is in place, it sure does have a crew working behind the scenes making sure that everything at the event is working fine.

Speakers 156

Speakers Food and Beverage Travel Social Media 156

Certain

MAY 4, 2017

In-person events, which has been rated the most effective tactic for the last six years, increased from 69% to 75%. As marketers, we’re not just being overwhelmed by the dizzying array of marketing technology or methodology — Real-Time Marketing, Agile Marketing, ABM or even Neuromarketing. Content Marketing Institute, 2016.

Marketing 24

Marketing 2016 B2B Technology 24

Bizzabo

DECEMBER 13, 2018

According to the Event Marketing 2019: Benchmarks and Trends Report , most marketers believe that event marketing is the single-most effective marketing channel for achieving business goals. The most successful businesses are spending 1.7x According to Forrester Research, events make up for 24% of the B2B marketing budget.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

JULY 5, 2019

As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Now, both marketing and sales professionals are wholly invested in conversions at every stage of the funnel. Here’s the scoop.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

Bizzabo

NOVEMBER 6, 2019

Over 41% of marketers believe events are the single-most effective marketing channel. Discover best practices for collecting event data, how to personalize the event experience, best practices for measuring event personalization, and more. In-person connections are gaining traction in an increasingly digital environment. The Persona.

2020 51

2020 B2B Marketing Event Marketing 51

Bizzabo

AUGUST 22, 2018

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

MARCH 19, 2020

Later in this article, we'll outline 18 different ideas you can use to make sure you capitalize on these event types. By making your event available online, you'll remove these barriers and reach more people with your content. Learn how to host a hybrid event that combines the best of virtual & in-person experiences.

Event Ideas 81

Event Ideas Social Media 2020 Conference 81

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives. 2019 Marketing Conferences.

2019 81

2019 Marketing Conference Social Media 81

Bizzabo

APRIL 20, 2020

A strategic point of success for virtual events are delivering the most targeted content and speakers. Welcome to your guide on virtual events in 2020 and beyond. Discover best practices for launching a virtual conference, aligning with your organization, identifying key metrics and more. What are virtual events? Source: Salesforce.

2020 67

2020 Conference Speakers Sponsorships 67

Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. The industry went dark - but not for long. They learned to navigate the crisis.

Conference 83

Conference 2021 Sponsorships 2020 83

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. A resource that was once relevant becomes irrelevant and a new one takes its place rapidly. But don’t worry! Search Engine Land. Convince and Convert.

Marketing 20

Marketing B2B Social Media Event Marketing 20