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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles

Event Marketer

No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. As for the brands, it was a fairly even playing field, whether they activated at the official Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center, around L.A.

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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. pic.twitter.com/f3adIckJEw — George P.

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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. The brand also returned as title sponsor of All-Star Saturday Night on Feb.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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