Global Events Marketing Meetings Ohio 
PCMA Convene
JANUARY 6, 2020
The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020? The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Personalized Marketing.
PCMA Convene
DECEMBER 30, 2019
The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020? The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Personalized Marketing.
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Event Marketer
JANUARY 30, 2023
“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.
Maritz Global Events
DECEMBER 11, 2019
Here’s a simple annual meeting churn formula: (Attendance at last year’s conference – Attendance at this year’s event)/Attendance at last year’s conference = Churn Rate. Perhaps you are trying to appeal to CEOs, CFOs, and Directors of Marketing. What “churn challenges” does your event face? About De-de.
Maritz Global Events
DECEMBER 18, 2019
Regardless of their response, you owe it to your members to look at other meeting options. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts. Once you have a report compiled, please share it. Ask what they’d like to do.
Maritz Global Events
DECEMBER 4, 2019
Walk this way instead: Within a week of the event’s closing, call each first-time guest and thank them for taking the time to attend your conference. . Ask them for direct feedback about meeting their expectations and ways you can make your event better. Inquire if they will attend next year. .
Maritz Global Events
NOVEMBER 4, 2019
Give attendees a deal on your next event. On the last day of the conference, let them know if they sign up and pay for the next meeting on that day, they will receive a significant discount. One of the biggest obstacles in selling an event into the future is the possibility the attendee can’t make it. Sell refund protection.
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