Attendease

OCTOBER 12, 2022

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369

Marketing Events 2017 Event Planning 369

Eventmobi

OCTOBER 10, 2023

Networking events are the lifeblood of professional growth and relationship-building. Hosting different types of networking events benefits not just your attendees but also your organization! What is a Networking Event? A networking event is a gathering where people meet to build professional relationships.

2023 195

2023 Trade Shows Association Meetings Conference 195

Attendease

NOVEMBER 13, 2020

We’ve talked to a lot of corporate event planners who’ve gotten stuck using clunky, outdated software. We’ve also talked to corporate event planners who are still using spreadsheets to project manage and keep track of their event analytics (if you’re making the scream emoji face, we are too). Lack of buy-in from the top.

Event Technology 361

Event Technology Technology Corporate Events Event Management 361

Attendease

MARCH 28, 2024

If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. We recommend hosting a few virtual events annually to leverage these benefits for your organization.

Social Media 195

Social Media Technology Events Marketing 195

Velvet Chainsaw

FEBRUARY 16, 2022

We brainstormed what a hub should deliver from an attendee point of view. Engage — The hub should enable people to be active participants in the event. Engaging activities include opportunities for the attendee to create, do, or get something. Which of the seven experience designs would most appeal to your attendees?

Conference 488

Conference 2022 Sponsorships Tech 488

Attendease

OCTOBER 25, 2023

In the first part of our guide about event website analytics , we uncovered how you can shine a light on an event’s success online using some essential event success metrics. The better your strategies, the more attendees will be at your event! Are you ready for round two? The open rate is simple in concept.

Social Media 195

Social Media Marketing Events Event Marketing 195

Attendease

APRIL 9, 2024

Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. It gets attendees excited and invested in the experience you’re creating.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

GEVME

FEBRUARY 16, 2022

Each episode of Event Exchange will feature an expert discussing the latest innovations and trends set to shape the future of events. Owing to the constant innovation driving tremendous changes in the event industry, we are launching a new on-demand series under GEVME Studios called Event Exchange. .

Social Media 293

Social Media Events Technology Management 293

PCMA Convene

MARCH 11, 2024

At PCMA Convening Leaders 20204 in San Diego, Ten Fifty Entertainment’s Austin Whitney led an immersive tour to show event professionals what makes an event or venue accessible when it comes to mobility needs. I have experience with disability, I understand event production, and I am in law school. It went well, Whitney said.

2013 110

2013 Consulting 2024 Trade Shows 110

TicketBud

DECEMBER 5, 2023

Event organizers face enormous pressure to gather a crowd and create memorable experiences that foster invaluable connections, all while working toward organizational goals. But their success cannot be measured simply on the execution of the event itself, rather it’s evaluated in the crucial step that follows: collecting feedback.

Events 124

Events Marketing Event Planning Event Management 124

TicketBud

DECEMBER 13, 2023

Imagine purchasing tickets to a highly-anticipated event promising exclusive talks with podcast celebrities and a panel with the actors from Supernatural and Harry Potter. This lesson has become increasingly difficult as things get more expensive. But, most budgets haven’t budged. But, most budgets haven’t budged.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

TicketBud

JANUARY 16, 2024

The annual event attracts thousands of attendees from around the world, generating revenue, supporting job creation, and providing opportunities for businesses and entrepreneurs to showcase their products or services. What is an Unofficial SXSW Event? How to plan an unofficial SXSW event? Set a budget.

Social Media 121

Social Media 2024 Marketing Events 121

TicketBud

SEPTEMBER 19, 2023

With school events, holidays and travel, it can be easy to lose touch with communities and audiences. But the season also provides many opportunities to connect through specially timed and themed events. According to Bizzabo, most marketing professionals (95%) recognize the value events hold for creating in-person connections.

Trade Shows 126

Trade Shows Travel Events Social Media 126

Event Marketer

APRIL 18, 2024

The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets. Liquid I.V.

2024 96

2024 Marketing Food and Beverage Sponsorships 96

Planning Pod

MARCH 28, 2024

Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the different platforms available for experimentation, getting started is often the hardest part. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business.

Advertising 88

Advertising B2B Social Media Marketing 88

The Planner's Lounge

APRIL 19, 2024

We feature wedding and event planners from around the world with many different levels of experience. I get up between 530 and 6 am. I get up between 530 and 6 am. I get the kids ready and off to school by 730am, and then I head back home with the cutest, most terrible coworker in the world, my 4-year-old.

Events 98

Events Event Planning Management Meetings 98

ePly

APRIL 2, 2024

Professional event planners are often drawn to the industry because they have certain innate skills. To structure an event from start to finish, whether it’s a child’s birthday party or a multiday company retreat, takes a lot of work. Event planners need to be able to work through the data to come up with a solution.

Negotiating 62

Negotiating Financial Event Planning Events 62

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Lamont’s roots at Bombardier run deep.

Trade Shows 87

Trade Shows 2023 Marketing Management 87

Smart Meetings

MARCH 22, 2024

As the importance of wellness offerings in meetings and events continues to rise, so does the expectation from attendees. For example, you could ask attendees to take two minutes to journal on their notepad or digital device and give them a question, such as: What stood out to you the most in the opening session?

Meetings 89

Meetings Speakers 2023 Entertainment 89

Eventscase Blog

APRIL 24, 2024

We always want to go the extra mile to find the most relevant tools to make life better for event organisers and attendees alike. That’s precisely why we are excited to introduce you to EVA: your Event Virtual Assistant on WhatsApp. Training attendees on how to use the app from scratch may not be feasible.

2024 59

2024 Event Apps Social Media Financial 59

Planning Pod

APRIL 29, 2024

Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane? Event pros today are all too familiar with the feast-or-famine cycle. This article dives deep into the transformative power of data analysis for event businesses. And we’re here to help. And we’re here to help.

Venues 88

Venues Social Media Events Event Management 88

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. How can event organizers utilize technology to enhance promotions? “As

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Companies are not in the office, so I think there’s a renewed effort in creating a sense of culture within companies.

2024 98

2024 2023 Social Media Meetings 98

Smart Meetings

APRIL 19, 2024

The CMP designation is distinct for many reasons, one of which is that with its emergence nearly 40 years ago it provided an opportunity for, as Arts puts it, “meeting planners to get a seat at the table.” When I’m collaborating with stakeholders, I always start off with CMP 101: What are the goals and objectives of the event?”

Travel 98

Travel Education Meetings Meeting Planning 98

Smart Meetings

MARCH 20, 2024

Where Certified Meeting Professionals gather, connection and innovation flourish From March 11-13, 2024, events industry professionals who hold the esteemed Certified Meeting Professional (CMP) designation gathered in Toronto at the Fairmont Royal York.

2024 105

2024 Education Consulting Events 105

Guidebook

MARCH 14, 2024

Event gamification is a great way to get your attendees more involved and ensure they have the best possible experience. But what is event gamification, and how do you do it? Gamification at events became possible with the advent of smartphone apps. Learn how to get the most from your event gamification app.

Event Apps 78

Event Apps Social Media Speakers Events 78

The MICE

JANUARY 15, 2024

The history of START Summit dates back to 1997 when it was established as START Global by students from the University of St. START Summit was later established as one of the Global Projects and had its first event in 2007. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 106

Conference 2024 2015 Advertising 106

Prestige Events Magazine

FEBRUARY 16, 2024

Somerset House’s new landmark exhibition, CUTE, which explores the irresistible force of cuteness in contemporary culture, is sure to be the hot ticket for those looking to host super cute events this Spring. The exhibition runs from January 25 – April 14 2024. Photo credit should read: David Parry/PA Wire.

2024 59

2024 Fashion Corporate Events Events 59

SmartMeetings

MARCH 21, 2024

How to design events that speak to the inner child in all attendees Designing events that resonate with the inner child of every attendee can transform an ordinary gathering into a deeply personal experience. Most of the time, we remain oblivious to these biases. Do not stop at post-event surveys.

Speakers 97

Speakers 2024 Education Meetings 97

MeetingsNet

NOVEMBER 20, 2023

To help cut through the thicket of contractual issues within this landscape, three longtime meeting negotiators—Tyra Warner, Lauren Andrews, and Jeff Duncan—held a discussion at the recent IMEX America show in Las Vegas that detailed several planner strategies for getting the event elements they need at prices their bosses can live with.

Contracts 111

Contracts Negotiating Hotels Tourism 111

Prestige Events Magazine

APRIL 8, 2024

The Mercure Manchester Piccadilly Hotel has seen meeting and event bookings soar this year, with a growth of 55% ‘business on the books’ revenue from this time in 2023. VenueVerdict scores are now consistently achieving 9/10, setting the stage for the hotel’s goal to attain gold status within the year.

Hotels 59

Hotels 2024 Hospitality 2023 59

EventMB

MAY 13, 2022

During her time with the company she has managed and optimized event portfolios for household name brands, and oversees the company’s global accounts. She received a BA in Economics from Fordham University and an MBA from the Fordham Graduate School of Business Administration. So, how do you come to possess good innovation?

2021 91

2021 Management Marketing Meetings 91

Stova

FEBRUARY 29, 2024

According to Skift research , nearly half of all events still maintain a strong virtual component, and half of those are purely virtual. Networking is what distinguishes a virtual event from a glorified webinar, and it also remains the core value of live, in-person events. The second hurdle is opportunity.

Event Technology 52

Event Technology Technology Tech Social Media 52

Prestige Events Magazine

APRIL 24, 2024

Newport venue showcases industry impact by aligning community projects with sustainability goals ICC Wales has partnered with two leading charities, FareShare and Event Cycle, to enhance its social legacy efforts and sustainability initiatives. ICC Wales has become the first venue to partner with FareShare Cymru.

Sustainability 52

Sustainability Venues 2023 2022 52

EventMB

JUNE 7, 2022

Over the past two years, second-tier event destinations have been growing in popularity, and it’s not just due to a more friendly price tag. As in-person events continue to recover, some might be surprised to learn that those same cities have actually been closing the gap and moving into the first-class conversation.

2022 162

2022 Transportation Travel Speakers 162

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software.

Trade Shows 85

Trade Shows 2024 Global Events Event Marketing 85

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Feedback from professional soundproofing engineers was also incorporated into the design. “We

Sports 86

Sports Sponsorships Retail Event Marketing 86