Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Smart Meetings

MARCH 18, 2024

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. The challenge has been that the U.S. What Germans really want is to be where no one else is.

Conference 98

Conference Tourism 2024 Sports 98

Event Industry News

OCTOBER 8, 2020

The global exhibitions market is set to contract by c.70% This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market. As the following graph illustrates, the Globex 2019 estimate of market size (based on proforma revenues) was US $29.7bn. 70% contraction.

Contracts 105

Contracts 2020 Marketing Consulting 105

Event Industry News

JANUARY 31, 2024

This collaboration is aimed at fostering growth and innovation in the exhibition sector across the EMEA region, focusing on markets in Germany, the rest of Europe, and the MENA region. In a strategic move set to enhance the exhibition industry, ADITUS announce a partnership with Info Salons Middle East.

Marketing 64

Marketing Event Design Event Marketing Event Management 64

EventMB

MAY 17, 2022

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. Neighboring Brazil is one of the main source markets along with the East Coast of the U.S.

Marketing 91

Marketing Meetings Tourism 2023 91

Prestige Events Magazine

JANUARY 31, 2024

The news follows the continued establishment of its ICE GERMANY, following another successful awards and conference last year, and another stellar year for ICE UK. ICE has strong relationships with the US market and there continues to be a large appetite for an ICE AWARDS, as well as tailored educational and information-led resources.

Corporate Events 52

Corporate Events 2023 Education Conference 52

Event Marketer

JULY 10, 2023

Timo Pelz, VP-Business Marketing, Reddit Reddit’s experiential strategy includes bringing b-to-c vibes to some of the world’s biggest b-to-b events, and the annual Online Marketing Rockstars (OMR) Festival in Hamburg, Germany, this year May 9-10, was no exception. The booth was very open and very accessible.

2024 71

2024 Advertising 2023 Marketing 71

Event Industry News

NOVEMBER 19, 2020

The 12th edition of Globex – the global exhibition organising market: assessment and outlook to 2022 – released today by AMR International, details the devastating impact of COVID-19 on 2020 and looks ahead at the likely fallout of the crisis over the coming years. Highlights: COVID impact assessment on 2020.

2022 99

2022 2019 Marketing 2020 99

Event Industry News

MAY 25, 2021

Digital event provider meetyoo reaches another milestone with its US market debut and brings forward its unique partner program for marketing and event agencies. As a leading company in the field of virtual events, we invest in long-term partnerships in the US events market.

Marketing 80

Marketing Technology Events Management 80

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data. Most valuable KPI metrics.

Marketing 64

Marketing Retail Social Media Tech 64

Event Industry News

MAY 9, 2019

Following on from a highly successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions, is bringing together products from its world-leading technology partners with the launch of an extensive roadshow across Germany.

Event Marketing 69

Event Marketing Marketing Education Technology 69

Event Industry News

AUGUST 8, 2023

Eventix, the Dutch ticket sales platform, is thrilled to announce its entry into the UK market. Following significant triumphs in Germany and Spain, as well as […]

Marketing 52

Marketing Events Event Design Event Marketing 52

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

Event Industry News

MAY 10, 2021

From 2021 onwards, the market is expected to recover under changed conditions. Like everywhere else in the world, the market for events in Germany plummeted in 2020: The number of face-to-face events and attendees fell by 70 percent and 86 percent respectively while the share of international attendees was at 2.4

2020 52

2020 2021 Meetings 2022 52

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Eventmobi

DECEMBER 9, 2020

With their first hybrid event MEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. As one of the first on-site events in Germany since the beginning of the Corona pandemic, MEET THE CHANGE took place on August 27, 2020 at the Humboldt Carré in Berlin.

Meetings 345

Meetings Events 2020 Social Media 345

Event Industry News

NOVEMBER 2, 2022

Storytelling at its best for sales, product development and marketing: in a very short time, the model factory has become an established part of the innovation and consulting process at Bosch Rexroth where customers, partners and developers share their vision of the ‘factory of the future’ and develop it further.

2022 59

2022 Entertainment Consulting Marketing 59

Event Industry News

NOVEMBER 9, 2021

The 13th edition of Globex – the global exhibition organising market: assessment and outlook to 2023 – has been released today by strategy consultancy, AMR International. It details the devastating impact of COVID-19 on 2020/21 and provides market projections to 2023. Globex 2021 ?editor

2023 45

2023 Marketing 2021 2019 45

Event Industry News

MARCH 17, 2021

His appointment marks a pivotal moment in VenuIQ’s growth in Europe, with plans to hire representatives across the continent, including Germany, Spain, Belgium and Italy, in the next 12 months. Based in Paris, Frantzy boasts 8 years’ of experience within the event industry.

Technology 116

Technology 2019 2020 Event Technology 116

Smart Meetings

MARCH 4, 2022

A View from Meeting Planners: Winning Strategies in Destination Marketing , a report by Development Councilors International (DCI), attributed the new priorities to an emphasis on the four Ps—personal connection, proximity, pandemic management and price. Global Perspectives. Future Positive. and Canadian meeting planners.

Travel 98

Travel 2019 2024 Contracts 98

Event Marketer

OCTOBER 24, 2023

Textures Reddit brought b-to-c vibes to the annual Online Marketing Rockstars (OMR) Festival in Hamburg, Germany, arguably, the next generation of b-to-b events with a festival groove at its core. The post Exhibit Design: Inspiration from the Festival Season’s Experiential Builds appeared first on Event Marketer.

Trade Shows 92

Trade Shows 2023 Marketing Technology 92

MeetingsNet

MAY 25, 2023

Meetings-technology firm Cvent announced in late May the launch of what it calls AI Writing Assistant, a tool that uses generative artificial intelligence to help event professionals and marketers produce on-brand, engaging event-related content in less time. Another A.I. on the business events industry.

2023 105

2023 Education Technology Marketing 105

Event Industry News

JANUARY 22, 2021

In response to market demand, AMR International has just launched its exhibition recovery tracker for organisers and investors. This new initiative provides a monthly quantitative view of how face-to-face exhibition activity is recovering across 15* major exhibition markets, by comparing it to pre-COVID event activity.

2021 115

2021 Global Events Marketing Events 115

Event Industry News

MAY 21, 2019

Crystal Interactive , a leading audience engagement specialist based in the UK, has boosted its presence in Europe with the opening of a new office in Düsseldorf, Germany. Alongside Smart Wearables, Crystal Interactive will offer its market leading Event App , Event Registration platform and Audience Response Apps.

Event Technology 71

Event Technology 2017 Technology Event Apps 71

Bizzabo

SEPTEMBER 17, 2018

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Overseeing much of PLAY's growth has been Britta Schellenberg, the VP of Corporate Marketing Operations at Brightcove. Britta: Sure.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Industry News

APRIL 8, 2022

Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. In addition to the German market expansion, GPJ is also finalizing its move into a brand new headquarters in Stuttgart, Germany.

2015 52

2015 Transportation Financial 2022 52

Event Industry News

NOVEMBER 26, 2021

TicketCo is the dominant ticketing, event payments and hybrid sales platform in its home market and a fast growing challenger in the UK. The hybrid event platform is due to launch in the US imminently, followed by Germany and the Netherlands. The totality of TicketCo’s offering is groundbreaking.

Technology 119

Technology Tech Event Technology Events 119

Smart Meetings

MARCH 19, 2024

Citizens of a few dozen countries, such as the United Kingdom and Germany, are exempt from this requirement for short visits, but holders of U.S. It describes itself as “the market leader for business and other travel visa and passport services for corporate and individual clients.” The short-term visa needed by U.S. passports are not.)

Travel 98

Travel Insurance Airlines Consulting 98

Event Industry News

MAY 22, 2023

On May 23, Germany will celebrate […] The sustainability strategy was closely integrated into daily work and incorporated into the VOK DAMS Quality Management System (certified according to ISO 9001).

Sustainability 59

Sustainability Management Events Event Design 59

Smart Meetings

NOVEMBER 18, 2022

Bienvenu is market director of sales of sales and marketing for The Ritz-Carlton, South Beach and The Ritz-Carlton, Bal Harbour , both in Florida. Bienvenu previously worked at W Fort Lauderdale Hotel & Residences; before this, she was director of sales and marketing at W Hollywood & Residence in Los Angeles.

2009 98

2009 Hotels Sports 2015 98

Canadian Special Events

SEPTEMBER 27, 2023

Eventex Awards , the global events and experiential marketing awards, recently unveiled the highly anticipated Eventex index covering the top 100 event organizers and agencies for 2023. The Netherlands is the runner-up, boasting 9 agencies, with Germany following close with 8.

2023 52

2023 2022 2021 Global Events 52

Master the Event

JANUARY 12, 2024

News that the associations market is growing in strength for another year. First, second and third place remain the same, USA, Germany and Spain. The International Congress and Convention Association (ICCA) released its Top Rankings for cities and countries around the globe. Basing the rankings on events that took place.

2005 40

2005 Association Meetings Meetings Event Planning 40

Smart Meetings

SEPTEMBER 29, 2023

Segarra joined the destination in 2022 as chief marketing officer and since then accelerated the organization’s widest range of promotional efforts in their history, resulting in record visitation rates and a $10 billion economic impact in the local tourism markets.

Hospitality 97

Hospitality Travel Hotels Tourism 97

Event Industry News

JULY 31, 2023

Global trade show organiser Montgomery Group has announced the expansion of the Independent Hotel Show, which has successful editions in London, Amsterdam and Miami, into Germany. Independent Hotel Show Munich will take place on 20-21 November 2024 at MOC Munich, connecting private/independent, boutique and luxury hoteliers with quality, handpicked (..)

Hotels 52

Hotels 2024 Trade Shows Event Design 52

PCMA Convene

MAY 22, 2018

market conditions — including consolidation, a changing regulatory environment, and other economic factors — have lowered attendance at many trade shows and conferences. As a result, some organizers have begun investing more in international marketing as a way to achieve sustained growth for their domestic events. In a word, yes.

Marketing 53

Marketing Social Media Trade Shows Financial 53

Event Industry News

JANUARY 5, 2021

A government-backed cancellation insurance, which European markets including Germany already have in place, and maintaining the cut in VAT for the hospitality sector are two other vital elements in protecting the UK festival map.

Insurance 133

Insurance Government 2021 Hospitality 133

EventMB

JUNE 1, 2022

As the business events community gathers in Germany for the 20 th anniversary of IMEX Frankfurt, not only is there a focus on reconnecting after being away for two years but on sustainability as well. The SEC, which hosted the globally recognized COP26 conference last year, has also announced its ambition to achieve net zero by 2030.

Sustainability 158

Sustainability 2030 2023 Consulting 158