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Shaping the Future of the Industry with Hybrid Events

Event Age by Swapcard

A discussion on hybrid events with Jacquelyn Wells, Vice President of MDG and Walid Bengeloune, Regional Manager, Swapcard Canada.

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.

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Top 10 Event Planning Trends to Expect in 2024

Attendease

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide. Because of the pandemic, events had to become more virtual.

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The High Cost of Hybrid

Velvet Chainsaw

Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard ) are turning their attention to future hybrid and face-to-face (f2f) events. Event teams from 2-20 are overwhelmed by the ramifications of hybrid events.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity.

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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Many question the efficacy of these exercises while the future outlook is still cloudy. Hybrid is costly. Member considerations and communications.

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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events. But let’s think beyond virtual meetings.

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